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The investiture speech of His Excellency Mr. (H.E.M) Alassane Bala Sakandé (P.A.N) delivered on September 8, 2017 before the National Assembly of Burkina and broadcast live on Burkina National Radio and Television is not only his very first official speech but also a political discourse with multiple challenges, given the context of its production. Behind this speech that looks like a funeral oration, there lies a whole strategy of political communication based sometimes on the efficient exploitation of different forms of self-representation in the speech, sometimes on a deliberate desire to influence its audience by surfing on its emotions. If the form of the evoked content draws the attention, it is not less about the form of expression which rests on the rhetoric of the seduction and draws itself from the source of the enthymeme and logical reasoning. This paper questions in particular the notion of political ethos linked to that of pathos to examine the stakes of this discourse as logos. [ABSTRACT FROM AUTHOR]

This article classifies rhetorical elements deployed by BP in its handling of the 2010 Oil Spill in an attempt to demonstrate the applicability of a new analytical framework developed to interpret communication strategies in times of crisis: W. L. Benoit's Image Restoration Theory, to which contributions from five authors were appended. The research shows that BP set in motion dynamic strategies adapted to the fluctuating circumstances that defined this environmental catastrophe. In the final analysis, the modalities of BP's responses to the crisis are aligned with the six fundamental strategies of Benoit's enriched model as well as 19 of its 22 variants. [ABSTRACT FROM AUTHOR]