1. DE LA MARQUE À LA MARQUE DE CONFIANCE.
- Author
-
BATAILLE, LAURENT
- Subjects
TRUST ,STAKEHOLDERS ,AUTHENTICITY (Philosophy) ,ENVIRONMENTAL impact analysis ,SOCIAL impact - Abstract
The article focuses on the importance of trust in brands in informed and demanding consumer landscape. It emphasizes the need to build and maintain a positive brand perception, credibility, and strong relationships with all stakeholders, highlighting the significance of consistency, authenticity, engagement, and transparency. It mentions upcoming regulatory changes in Europe, requiring companies to provide detailed reports on their environmental and social impact.
- Published
- 2023