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Due to the global digital transformation in all fields, and the spread of the Internet as an interactive means of communication. Art has benefited from this medium, and the art paintings are no longer defined in the form that we have been accustomed to over the past years. It is possible for a fixed art painting on the wall at one moment to turn into a moving screen that tells the story of the graphics it contains, before returning again to fixed colors and lines.Therefore, the graphic designer had to keep pace with his time and create modern art. Where traditional art exhibitions lack the element of direct interaction with the artwork, which is an essential element in the digital communication process. Hence, the researcher presented a group of paintings, through which she presented digital portraits for some pioneering Egyptian women from the ancient Egyptian era to the present era, and made visitors interact with these artworks through augmented reality technology, which transforms the static artwork into a moving interactive artwork using smart devices. As one of the means that support the educational role of plastic art exhibitions in general and the field of design in particular, and provide young girls with successful models to follow, serving as a role model for them and an incentive to build their future and the future of the nation.This study presents the art of digital portraiture and graphic art and its role in rooting the mental images of the idea of the ideal among young girls using augmented reality technology, and evaluating the use of exhibition visitors of this technology in order to improve the effectiveness and communicative efficiency of digital artwork. The research emphasizes the importance and role of interactive design in presenting innovative artworks that suit many categories of visitors to the Fine Art Exhibition.The study aims at emphasizing the role of interactive design in opening new approaches to fine art, and employing modern technology in designing interactive plastic artworks. One of the most important results of the study is to emphasize the importance and role of interactive design in presenting innovative artworks that suit many groups visiting the Fine Art Exhibition. The use of augmented reality technology increases the artistic value and aesthetic pleasure of digital art paintings (digital portraits), which achieves a great interaction with the exhibition visitor.

Los últimos informes publicados en el ámbito de la educación por organizaciones internacionales sugieren que, un uso inadecuado de recursos tecnológicos con fines educativos puede generar una brecha digital entre grupos de estudiantes. Este estudio, basado en fuentes primarias de información, aporta evidencia empírica mediante análisis de datos cuantitativos, que respaldan la hipótesis basada en que la ubicación geográfica de los centros educativos tiene un impacto significativo sobre factores como el grado de aceptación de la tecnología y de otros posibles factores. Estos resultados contribuyen a la comprensión de cómo un uso adecuado de recursos educativos basados en tecnología inmersiva de Realidad Aumentada y en otras tecnologías como la Inteligencia Artificial, pueden favorecer el desarrollo de procesos innovadores de enseñanza y aprendizaje que incentiven la eliminación de brechas digitales, mejorando los procesos de atención a la diversidad, la equidad y la inclusión del alumnado.

An updated and operational conception of the notion of symbolic form is less the revival of a single tradition (Cassirer) than the articulation of several genealogies of philosophical and semiotic thought that have focused on the same question from different perspectives. In this sense, the symbolic form invites us to pay attention to the description of a recursivity of semioses that do not remain paratactic or paradigmatic (options for giving meaning), but that implicate each other reciprocally through the re-entry of the semantic impacts of some on the access to meaning provided by others. This re-entry operates on two planes of relevance, one offering a model of exemplification, the other an instrumental model, in order to constitute a circuit of meaning that is both promising and critical. These qualities are due to the continuous exchange between the symbolization of innovative examples and the diagrammatic re-examination of conventional practices. In this contribution, we attempt to show how this conceptualization of symbolic form can make a major contribution to the history of forms and to art theory. This re-analysis is even more crucial when we consider the development of tool-assisted analysis of works of art and augmented reality devices for images that are increasingly used in museum institutions.

Initially designed at the end of the 18th century to identify the exact location of a fire during the dark hours of the night, the toposcope became in the following decades a tourist attraction device. Thanks most of all to the work of Alpine and Touring Clubs, the presence of these instruments spread throughout Europe under many names (Toposkop, Indicateur des Alpes, Table d’orientation). Alpine regions have been their crib, but they rapidly reached other environments. Wherever there was a good 360° vision of the surroundings, a toposcope could be placed. They constitute a universe that is as connected as varied. The deep time of their technology and their applicative variations also testify a migratory path which resembles many other panoramic devices. The article aims therefore to media-archaeologically trace the major dynamics of the toposcope. Not to uniform them under a homogeneous history, but to reflect upon its role in defining the modern meanings of mobility and virtuality. In that, the toposcope represents an interesting point of view since, unlike many other panoramic devices, it provides for an in situ mediated experience. Sharing some features with Augmented Reality, the toposcope elaborates a different approach to optical immersive experience.

This paper presents innovative methodologies in image and video processing aimed at augmenting accessibility for differently abled individuals. Central to this research is the development of advanced algorithms that enable enhanced interpretation and interaction with multimedia content, thereby empowering users with sensory impairments. The study introduces a multi-layered framework that integrates adaptive filtering, object recognition, and augmented reality, tailored to the needs of users with visual and auditory challenges. Semantic scene analysis is leveraged to provide descriptive audio annotations for the visually impaired, facilitating a comprehensive understanding of visual data. For individuals with hearing impairments, the system incorporates real-time sign language interpretation within videos, utilizing deep learning techniques. The efficacy of these solutions is measured against conventional accessibility tools, demonstrating significant improvements in user engagement and comprehension. A novel contribution of this research is the application of machine learning to calibrate the system according to individual user profiles, ensuring a personalized and intuitive user experience. The scalability of the proposed system is validated through its implementation across various platforms and content formats. The findings suggest that such technological advancements have the potential to significantly reduce the barriers faced by differently abled individuals in accessing multimedia information.

The explores into the significant impact of augmented reality (AR) within the domain of architectural. The research being conducted examines the transformative effect of augmented reality (AR) on the practice of architectural design, including the entire process from basic conceptualization through ultimate execution. The present investigation analyzes the utilization of augmented reality (AR) as an approach to enhance visualization, increase design accuracy, and ease client communication. This study discusses the advantages of augmented reality (AR) in facilitating the production of realistic and engaging design experiences. By using AR technology, designers are able to go past the restrictions presented by standard two-dimensional drawings and realistic models. The work addresses the challenges and obstacles linked to augmented reality (AR) technology, such equipment standards and technical knowledge. This article provides a comprehensive examination of current uses of augmented reality (AR) in architecture, utilizing a combination of mathematical modeling and practical case studies. Also, it analyzes the potential of AR to reshape the next phase of architectural design.

The use of AR in education has garnered attention as an innovative method to enhance engagement and effectiveness of learning. This study focuses on integrating Augmented Reality (AR) into language improve student motivation, it can learning communication skills, and writing proficiency. The research aims to explore and analyze the impact of implementing AR technology using Assemblr Studio in language learning contexts. The research methodology employs a mixed methods approach, with data collected through surveys, language proficiency tests, interviews, and participatory observations. The study involves students at Muhadi Setiabudi University learning with AR-based educational media tailored for language learning. Results show that implementing Augmented Reality (AR) using Assemblr Studio produces innovative learning media, particularly in writing and speaking skills. Three-dimensional (3D) media using AR is found effective in learning, with students responding positively to its use. Furthermore, AR technology can enhance the quality of language learning by providing engaging, interactive, and personalized learning experiences, fostering better understanding and authentic language use in real-world contexts.

This empirical study, “Augmented Reality and Artificial Intelligence in Smart Manufacturing,” reveals how these two technologies are revolutionizing the manufacturing industry. The results, which are based on real data, highlight the significant effects of integrating AI and AR. Notably, after installation, productivity indicators saw an average improvement of 8.5% across production lines, highlighting the effectiveness of AR and AI in improving production operations. Furthermore, the average number of completed product faults dropped by 3.5, demonstrating the effectiveness of AI and AR in quality control. The average 47.5% decrease in repair requests highlights the predictive maintenance's potential for cost savings made possible by AR and AI. The relevance of AR and AI as critical factors influencing productivity, quality, and affordability in smart manufacturing is further supported by this empirical data.

The purpose of this experimental investigation is to determine how worker productivity may be enhanced by Augmented Reality (AR) and Artificial Intelligence (AI). Participants in the AR condition reported completing tasks 16% faster on average and receiving a high user satisfaction rating of 4.56 out of 5. Participants in the AI condition reported a 4.3 feedback rating and a 13% decrease in task completion time. Surprisingly, productivity increased by a remarkable 22% with an average score of 62 when AR and AI were coupled. These results demonstrate how AR and AI technologies may significantly increase worker productivity in real-world work environments, highlighting their importance for companies looking to maximize labor effectiveness and decision-making procedures.

In this paper, we present some thoughts about the recent developments, made possible by technological advances and miniaturisation of connected visual prostheses, linked to the visual system, operating at different level of this one, on the retina as well as in the visual cortex. While these objects represent a great hope for people with impaired vision to recover partial vision, we show how this technology could also act on the functional vision of well sighted persons to improve or increase their visual performance. In addition to the impact on our cognitive and attentional mechanisms, such an operation when it originates outside the natural real visual field (e.g. cybernetics) raises a number of questions about the development and use of such implants or prostheses in the future.

We present a new activity on the moleculARweb platform on molecular symmetry elements, two more languages, a new marker-less augmented reality mode, and a new virtual reality tool for VR headsets.

Copyright of Signata is the property of Presses Universitaires de Liege and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Signata is the property of Presses Universitaires de Liege and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Signata is the property of Presses Universitaires de Liege and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article reports on fieldwork conducted at the Musée du Louvre-Lens with visitors discovering a sculpture from the Louvre, the Discophorus. To study the statue’s reception, we developed a mixed methodology based on video recordings and “annotation traces in augmented reality”. The article presents the salient results of several weeks of fieldwork with and without the digital device Ikonikat 3D. It appears that our study corroborates the strong influence of the label on the way visitors look at the sculptures. But it also shows that the use of a digital device, depending on the human-machine interaction it supports, creates a space of vision and a space of action that have consequences in terms of distance and point of view on the work being viewed. Finally, we can observe different registers of meaning in the museum situation. This leads us to use a certain perspective to accompany visitor engagement with the sculptures.

The products manufacturing companies aim to increase their production capacity as well as the quality of their products in order to achieve their marketing plans and increase their competitiveness with other companies. In order to achieve this, companies strive to move forward in the processes of facilitating production processes and reduce the cost of production through multiple locations of implementation of product parts and components according to the nature of Each part and raw materials used in its production, as well as the number of labor required to manufacture it and the cost of that labor.In addition to the tendency of some companies to assign the implementation of some of these components and parts to multiple countries according to what they are distinguished geographically and logistically ... etc., which resulted in the distribution of some industrial institutions to produce components of their products to become in multiple regions around the world.Although the productive institutions have achieved that desired goal of reducing the cost of production, but they are a front for new problems in the process of communication and exchange of information between multiple production points spread around the world, especially with the multiplicity of languages, cultures, time differences ... etc., and this resulted in wasting more time in Facilitating the communication process and transferring the information necessary to complete the manufacturing and assembly operations in the optimum way and with the required quality, which must be carried out quickly within the life cycle of the product during its production, from design and production planning to manufacturing and assembly.Perhaps the stage of assembling the components and parts of the product is the most important articulated stage in the production process because of its high accuracy and good communication between both (the design and production stages) and (the production stages of each other). With pictures and diagrams, which imposes on the workers the sequence between reading these instructions and realizing them correctly, then implementing the assembly process in practice, which results in a high probability of distracting and slowing the production process, which results in wasting time and thus reduces the efficiency of the production line.From the above, the importance of adopting augmented reality emerges as one of the effective solutions in achieving communication and information transfer between parts and components designers and those who manufacture and assemble them and carry out maintenance operations for them.

At present, speed is a key factor in the design and development of industrial products, And In the light of modern technology, computer-based prototyping techniques have emerged in so-called advanced rapid prototyping as a solution to the modeling activity associated with design processes. But these technologies have disadvantages, such as the high cost of the models and the long time it takes for these models to be completed, The subject of the research came to the virtual prototyping as a modern technology through which the models associated with the design activity of industrial products, These models provide the speed required in light of the continuous evolution and changing requirements of the market, and also provide a low-cost solution suitable for adoption by major companies or small and medium-sized enterprises alike. The importance of these virtual models is evident when it comes to communicating as much information about design as possible with the simplest way and the lowest costs, Through these models can include everything related to the product of work theories and engineering drawings and three-dimensional models with physical properties that mimic the final product, Within the same application and this information induced by one of the images prepared on the computer programs, and thus we can share these models over the Internet and work on them remotely, which in turn contributes to shorten the time of the design process. The importance of research is to shed light on the role of virtual prototyping as one of the basic elements in the process of design and development of industrial products, as the research aims to activate the role of virtual modeling in the process of product design and development and to include them in the design process as one of the basic stages' because of its usefulness, The hypothesis is that if virtual prototyping techniques and new technologies can be utilized in the process of designing industrial products in a creative manner, this ensures that the cost of model design and testing processes is reduced, as well as the opportunity to develop products periodically without incurring many expenses related to the production of physical models. The deductive approach was used to achieve this.

Banknote Is Considered one of The Prints Most Circulated Among Societies During Their Daily Lives Through All Economic Movements and It is a Symbol of The Sovereignty for Any Country That Reflects the Amount of Its Economic Performance and Contains the Cultural, Cultural, Historical and Historical Milestones That Are Characteristic of The Culture of Peoples and The Contemporary Events That Are Taking Place.The research problem is summarized by the lack of familiarity with the non-specialized audience with all the means of securing the Egyptian visible currencies, as well as limiting the identity of the Egyptian currencies to the Pharaonic and Islamic cultural heritage, these represent the objectives of the research.With the tendency of the Egyptian state to produce new polymeric currencies, the researcher developed a design philosophy that reflects the rich heritage of the Egyptian state according to five different proposed patterns characterized by its inclusion of the heritage and cultural heritage of the Egyptian society while strengthening the identity of the new Egyptian currencies by incorporating the augmented reality technology for the proposed design patterns as well as enhancing means of recognition and confirmation The currency is Verified and free from counterfeiting by incorporating rapid response code technology through an application dedicated to the Central Bank of Egypt.The researcher applied the new philosophy during teaching the course of designing publications with value for two years in a row to reach more than 100 design models within the proposed philosophy to enhance the insurance and heritage information value and simulate the proposed electronic application functions for the Central Bank of Egypt

The Applied arts courses lack the Teaching Aids that help the lecturer to communicate the information to the student in full form and acquire the required skills. Here, the Teaching Aids mean the Aids that were specially designed for The Applied arts courses taught in colleges and institutes of applied arts, which requires the professor of the course to make a double effort during the lecture to communicate the information to the student and use Traditional educational methods such as presentations and video clips, which do not include any interaction or participation between the student and the Aids and do not take into account the individual differences between students and the different ways of their absorption of the information and thus acquired They have the requisite skill, and as the Chinese sage Confucius said, “Tell me and I will forget, show me and I may remember, share me and I will understand.” The augmented reality technology is considered one of the most important techniques that depend on interaction and dazzling at the same time, which contributed in the field of education a great contribution in recent years as it is characterized by its applicability in various fields so it is ideal in designing and producing educational Aids specially designed design that depends on participation and education with entertainment in the same Time which reflects positively on the student.Research Problem:Lack of Applied Arts courses for educational Aids that depend on active participation, which are specially designed for Applied Arts courses, and which help the lecturer to communicate the information to the student in full form and acquire the required skills.In pursuit of the research aim taking the following point:The use of augmented reality technology in the production of an interactive Teaching Aid for Applied Arts Courses with application to on the Electronic color separation system course The important results of this research lied in :Producing an interactive Teaching Aid for on the Electronic color separation system courseResearch methodology:The curriculum is the experimental method where the researcher to conduct experiments and draw conclusions to achieve the goal of research.Keywords:Augmented reality - teaching aids – Applied Arts courses - Electronic color separation system course.

The new concept named “Modified Reality” is discussed in this article. Sustainable development and environmental technologies will be important applications of the proposed concept. The proposed concept is focused on providing services in a user-friendly manner. In principle, the proposed solutions can be considered as an extension of the functionality defined by the concepts of “Augmented Reality” and “Virtual Reality”. Nevertheless, a number of features that led to the introduction of the term “Modified Reality” make it possible to single out this direction of further development of the telecommunication and information systems into a subject of independent research.

Purpose: This study will investigate the implications and impact of artificial intelligence in digital media, focusing on social media marketing. Theoretical Framework: The authors started their research based on technology adoption based on the Unified Theory of Acceptance and Use of Technology (UTOUT). This theory was given by Venkatesh et al. (2003). Design/Methodology/Approach: The authors used statistical analysis of technology acceptance and use based on quantitative research data. The authors examine the relationships between experience in “social media marketing” (SMM), knowledge application of “machine learning (ML) in SMM,” and rate of applying “ML algorithms in SMM campaigns,” with potential users’ comprehension of “AI-based software on three pillars (audience analysis, sentiment analysis, and image analysis)” in a sample of one hundred respondents from around the world. Findings: As a result, online marketing may focus more on strategy. A professional in social media marketing may teach a computer using algorithms for machine learning to identify trends in postings that correspond to targeted posts on social networks, hence providing doors for specialized analytical categories. This training can be done on a computer. The results show that prospective users of AI Media software have a high degree of curiosity and trust in its significant proposal. Research Practical and Social Implications: In this digital transformation era, businesses have access to a greater customer of data than ever on their customer’s behaviors. One of the most significant difficulties associated with social media marketing is anticipating people’s interests to provide them with relevant content. Fortunately, machine learning (ML) techniques have been developed that enable natural language replies to online comments. Originality/Value: This study is just the first step in figuring out how the people who will use the AI media software made as part of the Future Web research project plan to use the programmer’s features to their advantage. Due to the quantitative nature of the study and the fact that interviewees came from different countries all over the world at random, the results of the current research should be taken with a grain of salt.

If railway workers have an optimal motor regime, they increase the efficiency of the whole organism and improve the quality of performing their professional duties. Systematic sports and physical education contribute to the formation of people's desire for a healthy lifestyle. As a result of the formation of students of railway specialties striving for independent exercise and sports in the future, when they become employees of the railway industry, this will provide additional opportunities for involving the personnel of railway industry enterprises in physical culture and a healthy lifestyle. Regular sports activities by employees of the railway industry are of paramount importance not only for these employees, but also for the state as a whole. The increased size of the intellectual load at railway enterprises can have a significant impact on the level of efficiency of employees and their state of health. The use of information technology elements in sports creates conditions for increasing the effectiveness of sports and physical exercises.

As a new industrial revolution, the term Industry 4.0 is one of the most popular topics among industry and academia in the world.Emerging Technologies are realized by the combination with adaptive robotics, augmented reality, cloud computing, artificial intelligence, additive manufacturing, and the Internet of Things (IOT).In these papers I will discuss and analyze the global packaging trends in light of “Industry 4.0” and the impact and use of the Egyptian market for these emerging technologies.The research problem is summarized in answering how to benefit from the techniques of the fourth industrial revolution in the Egyptian packaging market? And to identify and the role of artificial intelligence in implementing the tasks of designing structural and creative packaging.the research aims to shed light on modern technologies of the fourth industrial revolution and their impact on the workflow of packaging design and determine the limits and capabilities of industrial intelligence during the various stages of work in packaging design.the researcher used the descriptive analytical approach to packaging trends Global in light of the fourth industrial revolution and the experimental approach to the impact of artificial intelligence as one of the tools of the fourth industrial revolution on the packaging designer and a special questionnaire on the extent to which Egyptian packaging institutions use the techniques of the industrial revolution Fourth.Results1- Non-Integrated Use of Industry 4 Technologies in The Field of Packaging in The Egyptian Market.2- The Use of Artificial Intelligence and Computer-Aided Design is One of The Most Used Techniques for The Fourth Industrial Revolution in Egyptian Packaging Institutions3- Industry 4.0 Technologies Improve, Empower, And Expand One Another, It Is A Central Reconfiguration of Work in The Digital Era.4- The Augmented Reality Packaging Serves as A Marketing Tool for Brands and Allows Them to Include A Virtual Element to Their Packaging.5- AI’s Power Lies in Its Speed to Rapidly Analyze Large Amounts of Data and Output Alternative Designs, These Can Then Be Reviewed by Designers to Select and Improve the Generated Images, This Increases Speed, Reduces Costs, Improves Efficiency and Creates Multiple Designs.6- Machines Have the Ability to Think but Whether Machines Are Not Creative as People, Creativity Requires Both Originality and Effectiveness, So That Each Designer Has Unique Solutions to Design Problems but Artificial Agent Able to Create Design but Must Conform to A Set of Constraints.

moleculARweb (https://molecularweb.epfl.ch) began as a website for education and outreach in chemistry and structural biology through augmented reality (AR) content that runs in the web browsers of regular devices like smartphones, tablets, and computers. Here we present two evolutions of moleculARweb’s Virtual Modeling Kits (VMK), tools where users can build and view molecules, and explore their mechanics, in 3D AR by handling the molecules in full 3D with custom-printed cube markers (VMK 2.0) or by moving around a simulated scene with mouse or touch gestures (VMK 3.0). Upon simulation the molecules experience visually realistic torsions, clashes, and hydrogen-bonding interactions that the user can manually switch on and off to explore their effects. Moreover, by manually tuning a fictitious temperature the users can accelerate conformational transitions or 'freeze' specific conformations for careful inspection in 3D. Even some phase transitions and separations can be simulated. We here showcase these and other features of the new VMKs connecting them to possible specific applications to teaching and self-learning of concepts from general, organic, biological and physical chemistry; and in assisting with small tasks in molecular modelling for research. Last, in a short discussion section we overview what future developments are needed for the 'dream tool' for the future of chemistry education and work.

Modernity features, technological advances and economic conditions have added new challenges to the world of advertising and tourism promotion. In accordance with the current intelligent era and its special features, it requires technical development in the presentation of attractive tourist advertising ideas so that Egyptian tourism advertising campaigns are unique and different. It became necessary to find an effective interactive way to establish a close relationship with potential users for the purpose of motivating the potential user and to make it an authentic party that shares his senses in the advertising process to consolidate his relationship with advertising and thus the tourist service and achieve the elements of attraction and engagement. According to the development of the properties of interactive augmented reality technology and its unique features in creating a built-in environment that penetrates the spatial and temporal boundaries where the advertising designer was able to embody the worlds of tourism accurately in addition to many distinctive qualities such as interactive quality and dazzle and others, which helps to dipping the user with the advertising experience. The research used this technology as one of the dazzling tourism advertising solutions that help in effectively embodying the Egyptian tourism reality for users. This study follows an experimental approach using two ads implemented with AR technology and two traditional ones for testing two aspects: firstly, the capability to interactively integrate AR into tourism advertisements (ads) using a smartphone to increase the rates of user engagement over those of traditional ones; and secondly, the effect of an interactive tourism advertising experience on enhancing the novelty principle, This study proposed that, H1: the interactive integration of AR in tourism advertising using smartphones leads to higher rates of user engagement. H2: the impact of an augmented tourism advertising experience enhances the novelty principle. The results indicated the effectiveness of such interactive AR technology for increasing the user engagement rates and enhance the novelty principle.

Inter Faces: creation processes for artistic performance enhanced by augmented reality – In view of the poetic use of augmented reality, this article presents links between performance and augmented reality technology with self-referenced digital content, supported by the activist artistic proposal Inter Faces. For a reflection on creative processes, the artistic works body and Parade to Hope are compared. With this analysis we intend to present the challenges and solutions found during the creation process of Inter Faces, seeking to contribute to the debate on the expansion, popularization and poetization of augmented reality in performance.

Computed tomography, an X-ray based medical imaging technique, is increasingly used in archeology. However, its use is most often limited to the production of 2D or 3D images. Beyond these data visualization modes, it is necessary to question the possible interactions, contexts and uses that it is possible to implement. Augmented reality and virtual reality, or XR for eXtented Reality, make it possible to envisage natural and complex interactions with digital 3D environments based on data from computed tomography, by giving access to their internal structure. The operator can understand these physical, tangible or haptic interactions - from the Greek haptikós, tactile -, through different modalities and metaphors, associated with procedures or gestures that allow him to act on the virtual environment, made up of a set of information. The methodology and concepts presented in this article illustrate different interactive contexts in the XR environment. They are the result of a collaboration between Inrap, the Center for Research in Archeology, Archeosciences, History (CReAAH) and the Institute for Research in Computer Science and Random Systems (IRISA).

Sarmizegetusa Regia was included, together with the other five Dacian fortresses, on the List of UNESCO World Heritage Sites in 1999. They are a unique synthesis of external cultural influences and local traditions in terms of building techniques and overall, in the ancient military architecture, representing the grand expression of the civilisation of the Dacian Kingdom. These fortresses are the accurate expression of the exceptional development level of the Dacian civilisation, Sarmizegetusa Regia lying at the forefront of this fortified complex, epitomizing the evolution phenomenon from fortified centres to proto-urban agglomerations. As such, promoting these monuments and the numerous artefacts discovered by modern methods and techniques should become a priority. This paper presents a series of last generation applications and equipment that may be successfully used in promoting cultural heritage. Case studies include scanned artefacts and 3D reconstructions of the monuments in the site of Sarmizegetusa Regia, a monument on the UNESCO List of World Heritage Sites together with the other five Dacian fortresses (Bănița, Costești-Blidaru, Costești-Cetățuie, Piatra Roșie and Căpâlna). We present here the results obtained following the use of several hardware tracking systems, augmented virtual reality applications and haptic devices. One of the important aspects, when attempting to make enhanced on-line use of heritage good is the extent to which it is accessible and reusable by various categories of users, either specialists or the general public. Digitalizing a good in the cultural heritage is the first step for ensuring the broad access via the on-line medium, the quality of this process ensuring the electronic format artefact legitimacy and credibility, which means that it should be an electronic duplicate truthful to the real artefact.

Starting from the definition and the analysis of the smart city notion, this article will introduce the main theoretical sociological approaches upon the topic in object. Digital technologies are increasing transforming social behaviors, social relations, and lately even spatial interaction. The city as a place of production, consumption and prosumption thanks to the digitalization is increasing defined as a hybrid space, a mix of physical and digital con-texts. The article will develop an analysis of the hybridization of the city spaces through a series of case studies.

The article focuses on examining augmented reality filters (ARFs) using pragmatic cognitive semiotics, emphasizing the user's face production for identity and the algorithm's face extraction for surveillance. Topics include augmented reality, face filters, face recognition, soft biometrics, sociosemiotics, cognitive semiotics, and self-identity and identification, highlighting the need for new theoretical tools to understand the infrastructural and non-visual dynamics of surveillance.

Virtual Reality is called a number of technologies that use computers and multimedia to create an artificial visual environment in which the user can see, hear and touch by displaying the image that responds instantly to the user's movement.Virtual reality is the use of the computer in modeling and interactive simulation to enable someone to interact with other synthetic or visual synthetic products or environments. And make the user uses and live with them in a three-dimensional and deal with it in real-time Real-Time as if real things exist on the ground.Built-in reality is one of the most important developments in virtual reality and digital technology. It has allowed the real environment to be enhanced by virtual data that was not part of it. Integrated reality is essentially a form of technology that has been used in marketing and advertising by organizations, companies and political campaigns because of its various advantages The research problem stems from the lack of activating the role of modern digital techniques in the design of political advertising campaigns, which created the need to find a proposed vision for employing the reality integrated in the design The purpose of the research is to explore the creative role of employing the built-in reality in the design of political advertising campaigns and develop a proposed vision for employing the built-in reality in the design of political advertising campaigns. The research provides a suggested vision for employing the built- Phase I: Definition of the target audience according to the cultural, social, educational and age segments - Phase 4: The stage of designing political advertising campaigns - Stage 5: Final Declaration - Stage 6: Evaluation of the political declaration using AR)

The current developments that have emerged in the arena recently influenced strongly the creative thought of the sculptor disigner, made him able to create works of art able to keep pace with this development, Today Virtual reality is one of the most important and most important design techniques, and has become an integral part of everyday life, from this point came the idea of research to identify the problem of the relationship between virtual reality and the art of sculpture and its suitability to develop applied frameworks, and This study deals with shed light on the effectiveness of reality And the methods of integration in the field of sculpture in the framework of this thought on the scene of art recently. It also includes an analytical study of a group of works of some virtual sculptors, and how each artist handled his work according to this new medium and how it organizes the elements of the work of art. The research recommends that the sculptor should make the most of modern digital technology and integrate it into artistic production in line with modern times and express the new spirit that represents the civilizational elements of the present era. The problem of research is to show the philosophical dimension of virtual reality technology and its impact on the intellectual and creative visions of the sculptor in the face of the age of technology. The research aims to:- To recognize the effect of virtual reality on the acquisition of imagination and creativity. - Identify the realities and concepts of virtual reality technology. The research in solving the problem was based on the evolution of the idea of virtual reality and its effectiveness in the creative visions of contemporary sculptor through the presentation of some works of virtual sculpture. The research in solving the problem was based on the following axes:.1. Historical development of the idea of virtual reality.2. Classification of Virtual Reality systems.3. From reality to virtuality (Some concepts associated with virtual reality)4. Effectiveness of virtual reality in sculpture .5. Virtual Sculpture Tools .6. Conclusions and recommendations .Keywords: virtual reality , modern sculpture , augmented reality , mixed reality.

There is no doubt that each nation has its own rich heritage from which its nationality and belonging are derived, Egypt is considered one of the first countries that has a rich history, civilization and a high cultural heritage as almost of its provinces which have several rich archeological sites of unique cultural character.However, Egypt has not taken its position of cultural tourism around the world yet. Perhaps the main reason for this is the change in the passion of many tourists for that kind of tourism due to the technological developments and the great possibilities of transferring media via the internet which leads to the relative stagnation of this type of tourism that is considered one of the most important sources of national income. That leads to research problem which represent in lack of using modern technological methods in ancient archaeological sites in Egypt that make them not interactive, attractive and thrilling to form elements of attraction for visitors and tourists.The importance of this research is to shed light on the importance of employing hologram technology in restoration of archeological sites in Egypt through the construction of dramatic, historical and virtual scenes so that the archaeological site serves as a true expressionist decor. Research goals represent in highlighting the role of technology in the restoration of archaeological sites in Egypt. And Showing the effect of merging between the modern technology and the Egyptian cultural heritage.Research hypothecs that Hologram technology can be adapted to build historical hypothetical scenes in archaeological sites. Research Methodology is inductive approach to the hologram technology, and then the deductive approach to reach a methodology to integrate the technological methods with the urban heritage of Egypt.The study has shown the possibility of digital and optical processing of the outer spreads of archaeological sites.

This research aimed to enhance secondary students’ reading comprehension and critical reading skills within the narrative text of the assigned novel. The research design was two group pre and post-test experimental design. The participants were 72 1st year secondary school students from an Egyptian public governmental school in Ismailia governorate. They were divided into two groups: Experimental group of 36 students and Control group of 36 students. Chapters five and six in Charles Dickens’ novel (Oliver Twist) assigned for the 1st grade of the secondary stage, were introduced in the second term to the experimental group via reciprocal teaching based augmented reality in order to determine how far it had a positive impact on enhancing the novel reading skills of the experimental group. A novel reading test that was designed by the researcher and validated as a paper-and-pencil test for assessing the 1st year secondary students’ novel reading comprehension and critical reading skills. It was divided into two parts: part one for reading comprehension skills and part two for critical reading skills. The findings revealed that reciprocal teaching based augmented reality had a significant positive effect on the 1st year secondary school students’ target novel reading skills. Consequently, reciprocal teaching based augmented reality was proved to be successful when teaching reading within a narrative context.

Abstract With the rapid development of digital technology and its various tools and applications, electronic marketing of products has become more widespread and effective. In the near future, experts predict that e-marketing is the dominant method of products marketing according to the many advantages of saving time, effort, money, in addition to being more exciting and interesting.One of the modern e-marketing techniques is Augmented Reality or AR, which is defined as a kind of Digital Technology that relies on dropping virtual objects and associated information in the real user environment to provide him with additional information and interesting view in full immersion.So this research examines the importance of using Augmented Reality as one of the developed methods in the e-marketing of the products, also its use in the stages of the design process, and the need to integrate the e-marketing by the Augmented Reality with the stages of the design process. The research concludes that there is a need for new requirements in the designed Products that are e- marketed in this manner, and to make the Augmented Reality in e-marketing more effective and fully utilized.research goals- Exploring new methods of Augmented Reality Technology in the E-marketing of the products.- Incorporating product marketing into the design process strategy.- Developing new requirements in the design of the products with the using of the Augmented Reality.research importanceThe research comes in the light of the increasing use of electronic marketing of the products and the emergence of new technologies in this area, including Augmented Reality Technology, which requires integration between the design process itself, as well as new requirements in the design of the products, to be successfully marketed by this technology.

As producers and consumers of data, users of mapping platforms play a key role in the commodification of geographic information. Once considered as a simple spatial location tool, the map has now become a personalized digital medium used to locate a variety of information. In order to better fit the uses of the general public, these platforms innovate by activating three triggers of appropriation (egocentrism, temporality and data aggregation) which, in the end, relativize the ontological dimension of the map. Following this post-representational movement of cartography, egography — whose foundations are outlined in this article — goes beyond conventional cartographic representation through augmented reality.

Flipped learning and augmented reality have become two emerging didactic proposals today in the field of education. This study analyzes the effectiveness of flipped learning and augmented reality in various dimensions related to the learning process. A quasi-experimental design has been carried out in a sample of 116 students from Spain, of the third level of Secondary Education. A questionnaire has been used to collect the research data. The results show that there is a high appreciation by students of both educational experiences, although differences in various dimensions are present. Those who have received teaching based on flipped learning show significance in the dimensions teacher-student, autonomy, deepening and classtime. On the other hand, those who have developed the experience with augmented reality show significance in the dimensions of motivation, interrelation with content and students, and resolution. In conclusion, both the application of an emerging methodology based on flipped learning and the use of educational technology with augmented reality contributes positively to the optimization of learning processes in the Mathematics classroom.

While there is an ever-increasing number of Augmented Reality (AR) technologies that are starting to be used in different fields of activity, few studies have explored their impact on the dimensions perceived by users during their activities. Taking a research project that aims to develop a thermal-imaging AR device for firefighters, we studied the perceptual dimensions at work in an AR-mediated activity. Using an original methodology that combines the anthropotechnological approach with embodied cognition, we studied the role of thermal imaging as it is used today in firefighting interventions and the sensory dynamics involved, before presenting the results of realistic scenarios performed with a prototypical device. These simulations allowed us to observe new forms of behaviour with the device in environments close to reality and to develop hypotheses on the transformation of perceptual dynamics and more broadly of the engagement of bodies in action, generated by augmented vision. [ABSTRACT FROM AUTHOR]

While there is an ever-increasing number of Augmented Reality (AR) technologies that are starting to be used in different fields of activity, few studies have explored their impact on the dimensions perceived by users during their activities. Taking a research project that aims to develop a thermal-imaging AR device for firefighters, we studied the perceptual dimensions at work in an AR-mediated activity. Using an original methodology that combines the anthropotechnological approach with embodied cognition, we studied the role of thermal imaging as it is used today in firefighting interventions and the sensory dynamics involved, before presenting the results of realistic scenarios performed with a prototypical device. These simulations allowed us to observe new forms of behaviour with the device in environments close to reality and to develop hypotheses on the transformation of perceptual dynamics and more broadly of the engagement of bodies in action, generated by augmented vision.

While there is an ever-increasing number of Augmented Reality (AR) technologies that are starting to be used in different fields of activity, few studies have explored their impact on the dimensions perceived by users during their activities. Taking a research project that aims to develop a thermal-imaging AR device for firefighters, we studied the perceptual dimensions at work in an AR-mediated activity. Using an original methodology that combines the anthropotechnological approach with embodied cognition, we studied the role of thermal imaging as it is used today in firefighting interventions and the sensory dynamics involved, before presenting the results of realistic scenarios performed with a prototypical device. These simulations allowed us to observe new forms of behaviour with the device in environments close to reality and to develop hypotheses on the transformation of perceptual dynamics and more broadly of the engagement of bodies in action, generated by augmented vision.

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The existence of smartphones has facilitated society in this era. Many schools are beginning to leave the outdated approach and adopt the new one. Individuals are forced to interact remotely and maintain their distance in crowded spaces due to the present pandemic, which makes it difficult for people to carry out activities and interact. Many educational materials are not delivered to pupils because teachers find it difficult to perform online learning. In the modern era, smartphones are outfitted with augmented reality technologies. Just by aiming the camera at the marker, users may see the learning material of 3D objects.Educational augmented reality (AR) technologies are an excellent approach to presenting and engaging students with any subject in the classroom. Textbooks and traditional teaching methods cannot compete with the advantages of this technology. We developed an augmented reality solar system application for elementary school thematic lessons and evaluated the application for elementary students. The application was tested using a user experience questionnaire, and the results showed a number above 2.00, indicating that it functioned very well and received positive feedback from respondents.

This article addresses tested and untested assumptions in the dimensions of the significance of ownership and use of second-home by studying primary and secondary places of residence as two polarities of the same habitability. It suggests that secondary residences have, in effect, a personality which only appears to be secondary, since between the two polarities there is a reciprocity of identity and function, and each is incomplete without the other. While an idealised binary residential system may be conceived as a ubiquitous residential utopia (creating the possibility of being able to live in two places simultaneously) the result in practice is an invisible form of augmented and diminished realities, alongside hyper-visible forms ranging from pastiche to hyper-realistic kitsch. The author draws on his previous field studies in France and elsewhere to provide examples of ways in which the conceptual meaning of relating to two properties may be conceived, and how untested assumptions are expressed and how the articulation of these subconscious linkages may help to analyze the complex dynamics of multiple property ownership.

Considering the fact that in China, in 2016 solely, the mobile payment volume was around $5 trillion – half of its gross domestic product, carried out through two main competitors – Alipay and Wechat Pay, it is becoming clearer that companies will invest piles of money in order to process the payments of the millions of potential users. With the banking industry shaken by the different modifications of rules and regulations and consumers addicted to the latest gadgets, the tech companies may have the pole position in this race. Apple is charging each Apple Pay user with 0.15% per transaction which may not seem a lot, but taking into account that in 2015 iPhone users traded over $10.9 billion we can see why tech companies are eager to develop payment applications. In this paper are presented briefly the newest means of payment and how are those influenced or not by the emerging technologies. The most important piece in the puzzle – end-user – has to keep up with all the novelties in this sector and, as consequence, some behavioural patterns occur. With the appearance in the landscape of emerging technologies like 5G, augmented reality, virtual reality, blockchain etc. new waves are expected to redefine mobile payments. Those are presented further in the text altogether with some trends in financial services that may influence the mobile payments market as we know it.