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Start Over Descriptor "MARKETING strategy" Language french Region united kingdom
1 results on '"MARKETING strategy"'

1. New Look délaisse les people pour les "vrais gens".

Author

PETIT, CATHERINE

Subjects
MARKETING strategy, ADVERTISING campaigns, CONSUMERS
Abstract

The article discusses the new marketing strategy of the British fashion company New Look, focusing on the use images of its customers and regular people as opposed to models and celebrities in new billboards and other advertisements. Other topics mentioned include recruiting for these advertising campaigns on the social networking site, Facebook.

Published
2011

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