Search

The ontology of artworks tells us that a work of art, for example, a painting, cannot be identified as either physical or mental object. By the same token, this paper argues the working of art or artistic labor cannot be identified as either physical or mental labor. However, the works and workings of art are regarded as either physical or mental in the prevailing aesthetic theory. The main reason is that classical Western metaphysics is bifurcated. However, traditional Chinese division of ontological categories is not a bifurcation but a trifurcation, which consists of dao道, xiang象, and qi器. This tripartite distinction avoids substantivism, while at the same time providing a framework that encompasses both the objective and the subjective face of the art work, by means of a dynamic exchange between the two poles. This paper shifts our perspective from classical Western metaphysics to traditional Chinese metaphysics and sets up a dialogue between Chinese and Western aesthetics. The ontological status of works and workings of art is neither physical nor mental, but the “betweenness” of the two.

This paper argues that “work” rather vividly captures the efforts of artworkers, who work tirelessly to ensure that myriad artworks “achieve work”, as Arthur Danto termed it. More basically, “work” is what we know about an “artwork” that guides artworkers, whether curators, writers or art lovers to know how to place it (historically, politically, socially, artistically, culturally), much like scores, scripts and texts facilitate performances of musical, theatrical and literary artworks. In cheering on artists such as Danto’s fictional artist J, who carried the indiscernible red square “triumphantly across the boundary as if he had rescued something rare”, artworkers prompt their publics to appreciate such heroic events and/or unfamiliar objects as meaningful artworks. Being a shared, third-person account of an artwork’s significance, work typically begins as a public discussion that inspires additional artworkers to generate articles, books, catalogues and reviews. This paper thus links Danto’s focus on achieving work to Hannah Arendt’s account of work, such that artists’ actions yield artworks, whereas artworkers’ work makes the artworld where artworks perdure as work. I begin by reviewing Danto’s use of work and content in The Transfiguration of the Commonplace. I next offer an alternative approach for “achieving” work and show how this process accords with Alfred North Whitehead’s having distinguished “eternal objects” from “actual entities”. My noting that work reflects the efforts of myriad artworkers working in tandem across the globe enables me to better assess how “work” as in effort and/or meaning relates to and/or survives an artwork’s varying contexts.

Some documents face the problem of damage as a result of their short life span, and it is worth noting here that the global trend and also in the Arab Republic of Egypt recently is moving towards the use of polymers as an alternative to traditional paper materials in many important documents, and this corresponds to facing many challenges, including print quality when printing on Polymeric materials, and one of the most famous modern printing methods is liquid electro photographic technology such as Indigo printers, which combine the two traditional litho-offset printing methods in terms of using a rubber medium to transfer the image in printers and the electro photographic digital printing in terms of the mechanism of exposure to the image using the electrostatic image, so it is called digital offset printing. It was necessary to determine the most suitable polymeric materials used in the Arab Republic of Egypt to print on it using liquid electrophotography to obtain the required print quality (color measurement, density, point growth), and to achieve this goal, experiments were carried out using many polymeric materials on the HP Indigo 7800 printer, and results were reached. Experiments to that ores (special synthetics resin paper) SSRP, Poly art material does not accept liquid electro photographic printing, and it was the best print quality on Teslin polymers SP even though it was lower than the standard values of ISO 12647-2, although SYNAPS polymers OM gave good results in Some quality measurements, as there are no reference values for the quality measurements of polymer materials, and accordingly the researcher concluded that it is not recommended to print on materials (SSRP, Poly art) using liquid electrophotography, as it is not acceptable to print on it with this printing technique, and that the best material is when using The liquid electro photographic technique is Teslin polymers SP, as it was the most suitable polymeric material used in the Arab Republic of Egypt to print on it with this technology in terms of quality.

The development that took place beginnings of the twenty-first century, and the raising of the digital revolution, created a new thinking approach in the field of public spaces. The new opportunities brought by the revolutionary digital era have its own considerations in the processes of intellectual and design creativity. This provided technological and digital applications that were able also to establish an innovative and imaginative capability, which give the designers a completely new artistic tools, and creative conceptual approaches. The software and programming media for creative coding is considered one of the most important techniques used in artistic and entertainment works. The beginning of using programming and applications in the artistic field goes back to the fifties of the twentieth century. Creative coding is a type of artistic practice that aims to create art works through the computer, whereby the artists and designers, with the help of developers, write specific codes that produce artworks created through the computer, and these outputs include variables artistic elements; paintings, models, space processing works and all visual arts images, including new interactive arts and multimedia artworks. Therefore, the research paper urges designers to pay attention to these innovative techniques and capabilities underline this new approach. There are many programming media that can be used as platforms for creative coding, which include; the Cinder Library, Max Language Platform, Processing IDE Platform, and Arduino Platform. Each of these platforms has a set of distinctive characteristics that makes it mostly suitable for technical applications and specific programmatic & electronic type. The paper objectives are to emphasize that environmental designers should have to be familiar with modern methods, techniques and new digital trends in creating artistic works to present a contemporary and environmental designs in general and the installations in public spaces in particular. The research aims to prepare a methodology to take advantage of creative coding methods, techniques, and media in the environmental installations in public spaces. The research followed the deductive analytical method. The research concluded, through its analytical study, that it is necessary to follow specific methodology to achieve innovative design-works in public spaces. The paper presented a road map for designers and artist by suggested a set of standards which highlight the great advantage of using creative coding in public spaces installation.

This paper is attempting to examine different criteria of evaluating animated films followed by viewing and selection committees, whether in academic programs, television channels or specialized film festivals. It is trying to present a criteria model to achieve objectivity and integrity in evaluating animation films.While there are many pages of film criticism featured in newspapers and magazines every day; as well as cinema-concerned Internet websites, one can easily note the tiny number of critics aimed towards animated films! Indeed, the art of animation was less fortunate than live action films in terms of criticism attention. Surprisingly, this fact is contradicting with the raising public interest in animated films and the number of festivals and TV channels dedicated today for such films.Taking into account the obvious absence of standardized criteria for evaluating films in general, and animated films in particular, this paper addressed film criticism in general as a background, keeping in mind the technical differences between a feature film and an animated one. Since animation is an authentic film art, which was established historically and technically before the filming of the live movement began in the late 19th century, the issue of evaluation and film criticism is naturally applied to the art of animation.Elements of animated films, such as script, directing, sound, editing, visual effects, etc. were all critically examined and appraised during the journey of this research work. The research also sought the opinions of specialists, trying to come up with an approach to address the issue of criticism and evaluation of animation films. The research outcomes are considered to be of great importance to those involved in the evaluation and selection processes of animated films as well as academics and public.

Although a modular design which is one of eco-fashion innovation well known in Europe since the eighties (1980s) and early nineties (1990s) of the twentieth century, it does not receive enough attention and is still not noticeable in the fashion design community in Egypt. So, the importance of this paper lies in identifying this design method, and to what extent it can be used to develop women's fashion design. Also, this research paper aims to add this design style to academic studies and design libraries, and make it familiar in Egypt's societal culture, through the use of one of the most important symbols of Egyptian identity taken from Islamic art which is: units of "Islamic Geometric Motifs" adopted in their construction to repeat one simple geometrical unit. The study searches in how to deal with the structural composition of Islamic decorative units based on a specific repeat pattern (horizontal, vertical, axial or circular). In this paper the modules are based on a group of a simple Islamic geometric shapes in which they pieced together via small slices in a variety of configuration, to create different structural forms liable to be interchangeable depending on assembly / disassembly manner. As a result of studying such motifs, the researcher can only assume that this study will help reflect the aesthetic values of Islamic geometric motifs and enables the Designer to edit and control its content freely to create unique designs that can be used for women's fashion using one color for age (30-40).

Although the buildings have many benefits, the construction industry represents a significant barrier to implementing strategic environmental plans. Specifically, in Egypt, as one of the developing countries, the building construction sector consumes around 40% of the global raw material extraction (World Resources Institute, 2015). Furthermore, the manufacturing industries and construction processes have 23% of all fuel combustion activities and have 22% of all GHG emissions according to the BIENNIAL update report (Ministry of Environment, 2018). This paper is a set of scientific papers that will be introduced to apply the integration methodology of Life Cycle Assessment (LCA) and Building Information Modelling (BIM) on a health clinic as a proposed building in Assiut University Hospital. The results have revealed that the significant harmful environmental impacts are respiratory inorganics, global warming potential, and non-renewable energy as the midpoint method and human health and resource depletion as an endpoint method. In particular, the GWP results of the steel, concrete, brick, and tiles are (3.4E5), (2.55E5), (9.67E4), and (4.31E4) kg 〖CO〗_2 equivalent, respectively, as a midpoint result. For the endpoint method, the weighting results showed that human health and resource depletion recorded the largest figures and the steel, concrete, brick, and tiles industries have massive environmental burdens. Additionally, the paper has summarised that there is an urgent need to introduce sustainable alternatives for building materials, mainly since these industries emit many of emissions such as 〖CO〗_2, P.M2.5, 〖SO〗_2 and C_2 H_4. Ultimately, the paper has introduced future recommendations for both proposed and existing buildings.

The first part of this paper surveys types of olfactory art as well as some of the philosophical denials that odors and the sense of smell can be used for serious art making, raising the paradox that olfactory art seems actual, but the mainstream philosophical tradition has declared that one cannot make genuine artworks from odors. The second and third part of the paper address the primary argument against possibility of an olfactory aesthetics, namely, the claim that the human sense of smell does not have sufficient cognitive capacity to support rational aesthetic discussion and judgment. The second part (The intuitive case for smell’s cognitive powers) examines and answers intuitive philosophical arguments against smell’s cognitive potential and the third part (The empirical case for the cognitive capacity of smell) first surveys evidence from the sciences that could be interpreted as supporting the negative position, before marshalling other empirical evidence in favor of smell’s cognitive powers. I conclude that on balance contemporary neuroscience and psychology support the view that the human sense of smell has the cognitive capacity to sustain rational aesthetic discussion and judgment.

The paper examines the connection between art and poiesis, moving from Aristotle’s Metaph. A 1 and Z 7-9. In particular, the analysis of those passages suggests dividing the genesis of artworks into noesis and poiesis. The noesis is the phase in which the artist plans in his mind the eidos (aspect) of the work that he is going to produce; the poiesis is the realization which actualizes – through its extrinsecation – the “aspect” mentally planned by the artist. After the exposition of Aristotle’s theory, the related conceptual elements are developed, also having recourse to musical examples, in order to show the strict link between speculation and artistic praxis. The term enopé occurs in this part of the work as a metaphor which renders the peculiar form of presence of the work of art, whose essence emerges in the course of production. Moreover, a specific section is devoted to illustrating that ready-mades can be conciliated with the poietic nature of art. Finally, the paper focuses on performing (called «re-productive») arts, such as music; those forms of art include two poietic phases: the poiesis of the author (e. g., the composer) and the poiesis of the interpreter. The last paragraph considers the musical avant-gardes and explains that they confirm the poietic foundation of art, instead of denying it.

Many architecture schools do not apply experimental learning in teaching theoretical courses like the history of architecture courses. There is a gap between what the students learn in theoretical courses like architectural styles in history courses and design practices. History classes are taught with a teacher-oriented approach, where students miss active and experimental learning. As a result, in the Egyptian urban setting, we find buildings designed using architectural styles, mostly Classical designs, without respecting the technical, aesthetic, and human factors. Furthermore, nowadays, the Egyptian government is very active in constructing the new Administrative Capital of Egypt. The new city is located 45 kilometers East of Cairo, and it is planned to be Egypt's new business and financial center. The new Downtown of the new capital city, or "The new Garden City," is planned to reassemble Khedival Cairo's peculiar value buildings with the renaissance, neo-classic, eclectic, and neo-baroque styles. As architectural education cannot be separated from current architectural practices, this paper introduces the research project results in the course "History of Architecture-level two." The course was taught in the first semester of the academic year (2018-19) in Fine arts, Cairo, Helwan University, Egypt. The students were asked to select a heritage building with a peculiar value from Khedival Cairo, analyze it with the seven principles of design, and propose a design for a building's facades in the new Capital city Downtown.This paper aims to introduce the results of the students' work, analyzing their designs, and the effect of experimental learning in developing their intellectual skills. The paper includes the results of a designed questioner answered by the students to evaluate the research project and the link between the history of architecture, heritage, and architecture design. The paper shows the importance of applying experimental learning and linking theoretical and practical courses for achieving better architecture practice.

Design education is the most important and crucial stage in a designer's preparation. The design studio is also the starting point in the process of teaching design students how to deal with the issue of identity. The paper discusses the major academic objectives and methodologies that were employed to explore the potential of cultural and architectural heritage as a valid platform for design education. The paper explores cultural schema through cognitive aspects by applying an empirical study and identifying the opportunities and constraints. The wider goal is to expand the boundaries of interior design, highlighting the role of interior design education in preserving our diversified traditional culture and the continuity of the local identity through achieving an innovational design. Under the monitoring to the final year interior design students, the empirical study was part of the design studio course. The effects of integrate elements extracted or derived from local identity into modern designs in their graduation project process through cultural schema theory are examined. As a result, a conceptual framework for discussing educating towards local identity is created, model that highlights the gaining of clear knowledge of design. The framework describes how students interpret the cultural meaning through interior design by adapting cultural schema theory. This was achieved by the following methodology; literature review in three main topics (cognitive, cultural schema that is forced to change or accommodate new information and design education) was applied. Moreover, this paper follows an empirical study methodology with an in-depth analysis of the data.

Roman mines faced numerous problems that caused work to be discontinued and sites abandoned. One such problem is groundwater resulting from digging near rivers or sees or leakages from the top of the mine. The Romans initially tackled this problem using the primitive means – current since the earliest times – of digging canals to redirect the flow of groundwater and then raising it using buckets and ropes. Later they introduced mechanical machines like Archimedes’ screw, which they soon replaced with the more modern waterwheel. An Alexandrian invention dating from the Ptolemaic era, the waterwheel had spread across the Mediterranean where it was used for agricultural work until the Roman era when its design was developed for use in a variety of fields including mining. Hundreds of waterwheels were used to lift water out of Roman mines.This paper raises a number of questions regarding how the waterwheel was used in mines, how giant machinery was transported into the mine, what was the mechanism for operating them once they were inside, were they similar to agricultural waterwheels (which relied on either water pressure or human and/or animal power), and when and why the Romans started using them.In the absence of primary sources dealing with the topic, research relies on various theories proposed following excavations in which mines were discovered at various points in history. The writer outlines the history of these discoveries and undertakes a comparative study of the theories proposed in order to reach the most plausible explanation. The paper follows the following scheme:1-Introducing and describing the waterwheel as defined by the Roman engineer Vitruvius;2-Surveying the discoveries and presenting the theories that were proposed at the time they were made over the centuries; and3-Surveying modern discoveries and comparing them to older ones.

In this paper, we review an aspect of the life of one of the historical figures witnessed by the world in general, who had a role in Egypt and France and had a great influence on the social and political side, Queen “Eugenia De Monitto Coetzee”, Queen of France, who was born on May 5, 1826 in Spain in the Territory of Granada, studied in France and was fluent in the three languages Of Spanish and English and French, and was characterized by sharp intelligence and the intelligence that she was known for was one of the most beautiful and elegant women in the world. Some would have mentioned that she only wore shoes at any price only once, and for her beauty and intelligence, emperor Napoleon III admired her and married her in January 1853, stayed with him in the Tuileries Palace and had a major influence on political and social matters and her popularity among the French people increased and over time she was able to control matters of greater control over governance. We also review one side of one of the artifacts that Khedive Ismail gave to the Queen and we take in detail the masterpiece, which is represented in a pure gold perfume that Khedive Ismail gave to the Queen during her visit to Egypt, which is not the only one that has been dedicated to the Queen. But it is one of the most beautiful artifacts in form and implementation and this is what we discussed in this paper of a comprehensive descriptive study of the two artifacts with the history of the two artifacts and the event in which the gift was presented and that is also part of the life of Queen Eugenie, who owns the two masterpieces to get to know The extent of her political and social influence and to dive into her personality more than makes us a clear and comprehensive idea of the character of the Queen as well as the recognition of the masterpiece from the artistic and archaeological aspect and the influence of tourism And knowing the extent of the time period.

In today’s competitive retail environment, retailers struggle in order to increase their sales and to carry their brands to the wider masses. The best way to achieve this purpose is to consider the significance of visual merchandising. Ries (2012) asserts that aesthetics within the retail environment not only affect shopper comfort level but can influence employee morale and productivity. It helps the retailers constructing a strong and positive image for their store. V.M is the process through which a retail store’s display of products is made appealing, attractive, and enticing to the customer, not only as a stimulus to enter the store, but to create an impression in the customer’s mind. Van den Bosch, De Jong and Elving (2005) argue that visual messages in corporate communication benefit the organization in the visibility, distinctiveness, authenticity, transparency, and consistency of corporate identity. Thus, window displays with various visual messages of the corporation are assumed to have the responsibility of communicating corporate identity. Westcott Alessandri, (2001) argue that visual presentations can consistently bridge the corporate mission and corporate identity. Topalian, (1984) argue that VM supports effective corporate communication as it comes with the deep understanding within the company in terms of what the corporation is and what the corporation stands for. The purposes of the paper are to investigate the importance of visual merchandising as a mean of communication, and to analyse how visual merchandising communicates the corporate identity for the store. The significance of the paper to contribute towards understanding the persuasive effect of visual merchandising in making the first impression, representing and promoting the corporate identity. The major results of the paper are: V.M is a retail strategy that maximizes the aesthetics of a product with the intent to increase sales, the V.M remains an important channel of corporate marketing communication.

This research paper addresses some innovative strategies for public participation developed in 2016 within the Belle Epoque Cairo Museums itinerary project (BECAMI). The research project was funded by the Arts and Humanities Research Council (AHRC) in the United Kingdom and the Science and Technology Development Fund (STDF) in Egypt. The project aimed to raise awareness of the Egyptian society, particularly the young generations, toward the importance of the end of the nineteenth century and the beginning of the twentieth-century Egyptian cultural heritage. The aim is to make them understand an essential stage in their history and enhance citizenship, feeling of belonging, and identity. The focus has been on museums as they are receptacles for the nation's memory, preserving its heritage throughout the ages, and the places from which generations overlook their memory. Twelve museums have been chosen in the city of Cairo, representing three types of Egyptian cultural heritage:• The tangible architectural heritage,• The heritage of their tangible exhibits,• The intangible heritage linked to the social, economic, cultural, and political conditions of the Arab Renaissance. The research paper presents the Egyptian state's policies for the adaptive reuse of historical houses and palaces as museums. Then it presents the twelve museums showing their qualitative, geographical, architectural, and morphological diversity. Furthermore, the paper focuses on the project's theoretical framework by explaining four concepts: Belle Epoque, itinerary, accessibility, and visibility. The research paper addresses the operational methodology based on designing the itineraries through innovative urban interventions in public spaces; by linking groups of museums spatially in loops, which contributes to transforming them into parts in an open book that is more readable and attractively accessible. In the final part, the paper shows the itineraries' final designs, and the paper refers to other outputs of the scientific project that targeted younger age groups. These outputs include games and leaflets that interact with museum collections and emphasize the museums' educational and catalytic role in linking new generations of Egyptians with their fathers' and grandfathers' memory.

Nature has always been a source of inspiration for a person’s start in various aspects of his life throughout history and between architecture and interior design. The most important thing that nature is taken into account is at the present time. Architects and interior designers build buildings without a specific goal or goal in the value of the buildings. In every society, architecture and interior design cannot be separated from nature as many designers use concepts inspired by nature, but with some missing parts in one of their forms, functions, or structure. Therefore, the best solution for architects and designers to further improve their design work is to look at nature with a deeper perspective and try in their design for their projects that represents the heart of the design process and try to understand nature in form and construction where where nature has always been created on human perception.The research takes the importance of studying the environmental architecture simulating the nature and living organisms as one of the directions of the structural development of architecture, it assumes and sheds light on the importance of benefiting from the biological sciences in the field of modern architectural design and its wealth of impact on human behavior and public health of the user. The aim of this research is to understand the relationship between nature and human perception and the role nature plays in architectural and architectural designs to achieve buildings integrated with the surrounding environment. It also draws the attention of architects to nature and inspiration from nature in different perspectives. This paper presents projects that have different concepts in architectural and interior design to provide principles for designing buildings that are integrated with nature by analyzing models. This paper concludes with the importance of achieving a complete integration between the exterior and interior building and the surrounding nature, using a clear natural concept from the surrounding environment to solve design problems.

Understanding and gaining practical experience and how to improve the performance of the design process is one of the priorities to the design disciplines. The design process is a complex journey with social influence to explore and discover new approaches. (Cross, 2011). With the participation of second year undergraduate students of the Special Program of Furniture Design Science, the design process adapted by the Doctors was the core of the Islamic furniture design studio course and the integration of applying reformed vernacular design in a real piece of furniture. The implementation of the adapted design process was applied on all of the students; however, the analysis of the Muqaranas group was put under speculation for the case study in this paper. Students were asked for a real-world project that aided them to build an understanding and acquire knowledge to improve their own professional grounds and drive them out of their personal comfort zones to professional growth zones. They chose Islamic architectural elements as new ornamental elements that have similar effect within the limit of Islamic values, in order to present new ornamentation grid. Then applied the new grid in models of furniture as a real-world application to produce the new visualization as a contemporary Islamic ornamentation. This paper will present a case study at the Special Program of Furniture Design Science in the areas of concern which were supported by a collective approach to design projects that participants are able to inhabit. In addition, student groups’ examples that reflect the impact of the heritage on contemporary furniture design and establish the practical experience will be presented. The aim is to influence inexperienced students with limited professional resources to gain practical experience and come up with productive ideas for furniture design/production in spite of their limited boundaries.

Migrants are connected for a variety of reasons (Leurs and Prabhakar 2018, p. 247), and in a myriad of ways (Cabalquinto 2018; Özdemir, Mutluer, and Özyürek 2019; Gencel Bek and Prieto-Blanco 2020). Drawing from a larger project of ethnographic nature (Prieto-Blanco 2016b), this paper argues that photographic practices advance socialization in transnational families, and that each practice activates certain relational affordances to support bonding and familial intimacy. This also serves to offer an alternative reading of phatic communication (Malinowski 1923) as an emotion‐based process. Finally, the paper proposes to understand (digital) photography as a medium of (inter)action and experience for transnational families.

In present economic scenario, people are exposed to a greater number of commercial messages which cannot be perceived unless they at first instance have grabbed the attention. Customers are getting better at avoiding being influenced by traditional advertising, both by using new technology and simply by mentally blocking them out. Advertisers have used some new advertising media that fell out of audience expectation, they realized that they needed to use innovative, inventive and unconventional tactics, strategies and techniques to keep their customers. Guerilla advertising strategies display creative ideas presented dynamically with unconventional methods at places where advertising would be least expected. The aim is to surprise, irritate, fascinate, and animate the consumer. Guerrilla advertising strategies are characterized as being more creative and eye-catching than traditional methods. Guerrilla advertising strategies are described as being fancy, atypical, unusual, original, provoking, flexible, dynamic, innovative, creative, and humorous. There are three effects distinguish Guerrilla advertising strategies from traditional methods, namely surprise, diffusion and low-cost effect. The aim of this paper is to contribute to in creating a theoretical approach of Guerrilla advertising strategies by addressing the following: what is the origin of guerrilla advertising?, what are the differences between guerrilla advertising strategies and conventional advertising strategies?, what are the philosophy and the principles of guerrilla advertising strategies?, and what are the forms of guerrilla advertising strategies?. This paper assume that the use of Guerrilla advertising strategies makes a far more valuable impression on consumers, and the use of guerrilla advertising portraying the brands as innovative and exciting. The main forms of Guerrilla strategies are analyzed in this paper including Ambient Ad, Ambush Ad, Stealth Marketing, viral marketing, Brand pushers, Celebrity marketing, Video Games Marketing, Guerrilla Mobile, Product placement, Experiential advertising, Affiliate Marketing, Elevator ad, Bathroom Ad, Transit Ad, and Aerial ad

Preparation of printed material for visually impaired presents a special field in the printing and graphic industry. Until recently embossing has been the leading technology for printing braille but in the last years UV ink-jet and digital printing are taking their share in the field. This research paper will present the difference between ergonomics and usability with both traditional braille embossing and digital printing embossing by inks so the visually impaired people successfully can recognize them easily, showing which one will be much easier to those people. By using set of parameters helping the author comparing each other, braille dot as well as its cells, their heights, diameter, distance between them. Those parameters helping the accessible according to users requirements, to facilitate the reading, identification and discriminability of the information (text, set of points, illustrations … etc) for the visually impaired peopleThe research paper also had to deal with this actions thanks to the theoretical and practical methodological content using the ‘design for all’ for both visually impaired and normal people everyday print products, The research paper adopted the method of work and details of some steps recommended by ISO standards specifications to deal with the visually impaired people as a method of obtaining the results of the research after analyzing the ergonomics questionnaire that applied on some braille users in different age stages because of its impact on their various absorptive and skill capabilities and whose effect was subsequently observed on reading texts and illustration content has been included in the results and recommendations extract.

Digital Video Advertising DVA is an advertisement for a product or service presented in a video format. In traditional advertising, one might associate it most closely to a message seen on television, but in today's mobile-centered and digital world, it appears in a short, web-based video order. The continued growth in digital video advertising demonstrates the strong power of sight, sound and motion in a sense of multimedia to capture attention, drive engagement, and build brands. . Therefore, advertising designers must keep themselves updated with the latest video advertising trends. Digital video ads are used to entertain, educate, inform, and share messages. However, a rise in consumption and advanced software has supported the growth of video advertising trends. In this paper, Types, formats, as well as performance metrics of digital video advertising (DVA) are investigated. An engaging, well-produced digital video advertising ad can be the start of a long-term customer relationship. Engagement in digital video advertising assumes active participation, but does not necessarily require an action; engagement may describe a cognitive or emotional connection, in addition to or instead of a physical one. Engagement could be any of, ad awareness, message recall, attribute recall, and change in message/attribute recall and association.This paper examines, what factors drive engagement rates for digital video advertising? What are the main types of digital video advertising? Which platforms affect the evolution of digital video advertising? To reach its aims the research uses qualitative method to describe, explore and explain digital video advertising evolvement. Studied research and cases analysis as well as the surveyed sample in this research concluded the dominance of digital video advertising format over the coming years. To examine the validity of the factors affecting engagement rate of digital video ads, a survey is deployed. Humor topped the reasons for high engagement with 42 % then came short duration with 21% followed by visual content with 12 %.

Awareness campaigns lack the interactivity and engagement factors, especially when the target audience are children. Gaming provides an engagement tool that may help change attitudes, behaviors and ideas of the audience. “Advergames” could be used to integrate information and awareness messages in a more engaging and effective manner. The originality of this research is that, to the best of the researcher knowledge, this is the first time that advergame is used in an awareness campaign in Egypt. As suggested, this research addresses the bullying among children issue by showing all kinds of bullying and how to face them in different situations. The importance of the paper is to state the steps, stages, and suggested design for the awareness advergame. The goal of this paper is the suggestion of creating an advergame as part of an awareness campaign to engage children and make them aware of a serious social issue. According to the research framework that was derived from the social cognitive theory by Albert Bandura 1986,and Vanissa Wanick’s four layers. The effectiveness of the advergame in achieving the campaign objectives is tested using two questionnaires: the first was addressed to experts in different fields, and the second was distributed among Egyptian primary students. The results indicate that an advergame can be applied in awareness campaigns according to the suggested framework, taking in consideration that player prefers to play with members of the same gender and that there has been a little variation in preferring of a game character according to age variation.

Physical, cultural, philosophical and social approaches are developing in the field of interior architecture to search for the ideal framework for placing the aesthetic, civilizational and cultural context in the folds of the elements and vocabulary of the interior architecture space, by taking into account the contemporary goals of design patterns that ensure the resurrection of the principles of identity and value on the product of the interior architecture space. In ethnology, it contains the knowledge treasures that abound in it from a cultural, social and human point of view to complement each other and give its content the creation of a design situation that achieves the desired goals to add value and meaning and achieve the concept of social sustainability on the sensory and material content of the interior architecture space and its reflection on the occupants of the space functionally and spiritually. Ethnology is considered the most important branch of anthropology as a basic methodology for human societies that helped discover valuable concepts and theories, and its potentials are developing to consolidate the concept of social sustainability in interior architecture on a permanent cultural scale through expanding the interpretation of societies and their interests, which supports the shortcomings in the general development of the contemporary design structure of architecture. The interior can be flexibly adapted to a wide range of conditions surrounding the design situation as a whole and combined with a variety of disciplines and related interests. Through the distinct forms of ethnology in adapting to social, cultural and human phenomena in societies and environments, this paper reviews the multiple approach of ethnology in discovering people’s cultures and lifestyles within a socio-cultural framework to create meaning and value and transfer them functionally and aesthetically to the creative folds of interior architecture, and shed light on achieving the pillars of social sustainability to ensure Contemporary continuity with the requirements of the times, not separating from its origins, improving the quality of life for the occupants of interior architecture, unifying them with their cultural and heritage roots, and transferring their cultural historical content from the past to the present and the future to achieve local and global benefit from learning about the culture of societies and integrating them to create a unique socially sustainable design situation.

The spirit of capitalism. A still useful concept? Suggestions from Werner Sombart’s analysis. The paper aims to investigate, from a theoretical point of view, the usefulness of the concept of “spirit of capitalism” and its connections with the social imaginary in the sociological debate, using, as starting point basis for critical reflection, the conceptualization elaborated by the German sociologist Werner Sombart. Is it still possible to find a spiritual dimension in today’s capitalism? And what about the capitalistic spirit of the first capitalism? The paper aims to understand if and how the classical sociological reflection may provide valid answers to these questions.

In recent decades consumers are exposed to a lot of advertising massages from different means of media channel which cause low attention rate towards advertising; therefore, marketers and advertisers increase their efforts in terms of finding new ways and creative methods in order to grab customers' attention to stand out from this clutter daily massages. One of these creative smart tactics is ambient advertising. It is one of Guerrilla marketing strategies, which targets a certain audience in a creative, exciting, unexpected and memorable (this strategy is more suitable for small and medium projects which execute in low budget) . Accordingly, ambient advertising helps to highlight the message out to large communities with low budget. Thus, this paper is using a descriptive method to focus on ambient advertising and it's media. Trying to encourage advertising designers and marketers to apply ambient advertising. In addition, this paper recommends a new approach to create ambient Advert designs by using experimental method to create ambient advertising designs. Ambient advertising is all about creativity, and how effectively the advertiser is able to communicate the message to the consumers effectively . Therefore, this research applies chosen creative thinking techniques that corresponding with design process to design a creative ambient advertising to present an approach, then an advertising assessment is conducted, through a survey to examine these ambient advert designs, This assessment is examine ambient advertising designs according to the character of creativity and the effectiveness of them. . The results present accepted average (between 78% to 89%) . Thus, this is an approach could be used to design creative ambient advertising, but it needs further research.

This paper focuses on the study the education system of the ottoman medrese considering mainly the waqfiyehs and the extant ottoman medreses –either partially or entirely– in Greece. Waqfiyehs of the educational institutions in Greece provide a wealth of information concerning the scholastic system, staff, students, salaries, duties, and process of working of these institutes, and in sometimes a brief data regarding their architectural shape. This study proposes new publishing of early 15th century Ottoman waqfiyehs. These waqfiyehs were written in Arabic; and gives aAnalysing the data in these waqf documents in addition to an important layout about the ottoman society then. Among these waqfiyehs are those of Haci Omar Bey Turhan in Trikala, Mehmed Bey bin Yaqob in Veroia, Faeiq Pasha in Arta. Also, this paper analyses the content of two later Ottoman waqfiyehs: the one of Veli Pasha in Ioannina and Mehmed Ali Pasha in Kavala. The latter was issued in Egypt. This paper deciphers some existing foundation inscriptions of the extant ottoman medreses in Greece for first time. Among which are the foundation inscriptions of Osman Efendi medrese in Athens and Haci Mehmed Bey in Mytilene. These waqfiyehs, foundation inscriptions and the extant ottoman structures picture the life of the ottoman medrese in Greece from many aspects. There are ten extant structures of the traditional ottoman medrese in Greece. This paper publishes these buildings in terms of the history of architecture along with the linked archival material, drawings, and inscriptions. The paper concludes with a recommendation emphasizes the necessity of preserving and maintenance these extant distinctive architectural models, and to invest these buildings in tourism with a civilizational suitable reuse.

This paper examines how the keto (ketogenic) diet comes to meet the social and political needs and desires that go unmet in the context of neoliberalism. By tracking the ideology and rhetoric that emerges from personal anecdotes of people reliant on a meat based diet – with a specific focus to online platforms – I situate the diet as engaging with and reproducing a male chauvinistic ideology. I suggest that the person who finds themselves on keto wants to invest in themselves to contrast the anxiety and precarity that they face in a neoliberal society. I call this figure Keto Man.

Digital technologies in E-Learning are reshaping the way visual design subjects are taught. Many visual design educators believe it is difficult to teach design online because of studio-based interactions. Is visual design one of those disciplines that cannot be taught online because of the studio culture? This paper explores that question by investigating E-Learning methodologies of teaching online visual design subjects. The main objectives of this paper: to provide a general theoretical framework of the different methodologies used in E-Learning for visual design, to highlight the main approaches and scenarios of E-Learning in visual design education, and to suggest an E-Learning structure for visual design subjects. The significance of this paper is to present different online teaching methodologies that improve the E-Learning of visual design subjects. To encourage educators to give consideration in using online teaching methodology for their course ideally. This paper follows the descriptive and theoretical methods to investigate the E-Learning methodologies used in teaching visual design. The problem of this paper can be formulated in these questions: Can a traditional design course be transformed into a fully online learning experience? What are the platforms of E-Learning? What are the approaches and scenarios of E-learning used in visual design education? What are the methodologies used in E-Learning for visual design subjects? Can we suggest an E-Learning structure suitable for visual design subjects? The main results of this paper: In the visual design online education students become self-reliant, unlimited exposure to peer progress is possible, and immediate feedback is possible. The design of an E-Learning for visual design subjects should involve using a combination of the methodologies which are Expository Methodologies, Application Methodologies, and Collaborative Methodologies, to maximize the students benefits.

IntroductionAugmented reality (AR) is a modern technology by which the recipient is really re-living the experience, as if they are a part in his home environment. The user opens up virtual 3D shapes by adding multimedia content (such as the texts, images, graphics, audio files, video clips, and 3D shapes) "that are not supported by printing. This makes the user take note of new information and data, whether they are textual or visual ones. That the user becomes an important part of it. This is either through advertisements that take the reader to online links via QR codes, or through applications that use Detection techniques, so that a specific application identifies a character in a newspaper or in a paper, and then moves the character through the programmed applicationso that the AR in Ads is not only an ideal for promoting sales, but also it is dedicated for building the company's reputation.Research Problem:- Products in the paper print are always seen as static and motionless, and there is no much interaction between them and the body senses that we can touch, see, and sometimes taste or even smell, however, it remains static. The question is how can we take advantage of the modern and innovative RA techniques and its applications in the printed ads to attract the customer's awareness?Objectives:-- Use AR to create Creative Print Ads that are free from traditional methodsResults:-- RA Technology is easy to apply on the ground, especially in the print ads, since the recipient has no longer needed to use 3D VR Virtual Reality Glasses to actually experience the RA.-RA Technology may be considered one of the most advanced technologies is expected and most likely to shape the future of advertising.Keys: -1- Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real-world are "augmented" by computer-generated perceptual information" to provide additional information or serve as a router.2. Printed ads : anything written in the print media to attract the attention of the targeted audience by what is known as the printed ads.

With reference to Schelling’s Philosophy of Mythology (PoM) in my paper I will address three points, namely: To what extent Schelling’s PoM provides us with arguments in favour of 1. Realism, 2. Emergentism and 3. Documentality (Ferraris 2009). Accordingly, in the first section, Reality, I will present Schelling’s PoM as realism, arguing that in mythology Schelling finds the traces of the developing of consciousness, regarded as a real fact. But, as this latter can only be real if having a history, i.e. if emerging from a previous natural status, which is devoid of any consciousness, PoM should be regarded as strongly related with a sort of emergentism. This will thus be the object of the second section, where I will investigate the genetic interpretation of Schelling’s Weltalter proposed by Wolfram Hogrebe (Hogrebe 1989) and suggest that precisely this analysis of the Weltalter explains also why Schelling’s project couldn’t but fail. In fact, against its intention, the Weltalter, as it was trying to explain the rise of semantics together with it the true genesis of the our acknowledgment of the world, still remains affected by an idealistic stance and hence couldn’t succeed in becoming positive philosophy. Eventually, in the third section of this paper, Documentality, I argue, that a solution of the problems left open by Schelling’s Weltalter and positively addressed in the PoM is offered by the interpretation of this latter as a contribution to Documentality. Even if created before and apparently independently from the act writing, in fact mythology relies on the possibility of recording tales, hence it is made of and eventually ends up in a written corpus. This means that the consciousness mythology gives us an account of, is the one that for the first time is able to present itself in narrated tales. It is not the mere possibility of acknowledging something, but in fact the possibility of binding our will to a freely formulated law trough our memory, i.e. the birth of conscience upon consciousness, which is the real sense of religion. In this sense Ferraris’ concept of documentality provides us an important theoretical framework to understand the hidden presuppositions of Schelling’s PoM and to relate this latter to its realistic and emergentistic character.

Schelling’s Naturphilosophie was, from the outset, more concerned with ontogeny than ontology, i.e. not on what nature is but on what it does: ubiquitous creation. Therefore, the processes articulated in the Philosophy of Mythology remain instances of a philosophy driven by what might be called a post-naturalist naturalism. The two aims of this paper are, firstly, to demonstrate this nature-philosophical continuity throughout Schelling’s so-called Protean philosophical projects in order, secondly, to re-prepare Schellingian themes for current debates concerning ontology. To this end, I draw on the worldmaking and abundance postulates of Goodman and Feyerabend, respectively, to demonstrate the persistence of Schellingian ontogenetic pathways for remodelling process metaphysics for contemporary philosophy. Finally, the paper argues that the logical form of the hypothesis (antecedent and consequent) is itself consequent upon the ontogeny it hypothesises.

The Impact of Internet of Things on Industrial Product Design for Health Care: A Comprehensive Survey Abstract:The Impact of Internet of Things on Industrial Product Design for Health Care: A Comprehensive Survey Abstract:The Web of Things makes savvy objects the extreme building pieces within the improvement of cyber-physical shrewd inescapable systems. This paper studies propels in (IoT), Industrial Internet of Things (IIoT) through wellbeing care advances and surveys the applications in connection to item plan patterns in IoT-based wellbeing care arrangements. This paper studies propels in (IoT), Industrial Internet of Things (IIoT) through wellbeing care innovations and audits the applications in connection to item plan patterns in IoT-based wellbeing care arrangements, gadgets which can be utilized in a wellbeing care setting, all of these will address a different IoT and eHealth innovations over the world to choose how they can strengthen economies and community orders in terms of success care change. This paper proposes suggestions for IoT-based health care product designers to consider when developing their own design product strategy for Internet-connected devices. The subject of the research focuses on the following:• The Internet of Things (IOT)• The Industrial Internet of Things (IIOT)• Healthcare of Internet of Things (HIOT) in action Conclusion With the start of IoT connectivity, the opportunities for medical device are endless. The automatic transmission of medically relevant data through IoT connected medical devices will revolutionize and have great impact to the healthcare industry and the way data is analyzed. Doctors and physicians will be able to assist their patients faster and more accurately with the instant sharing of data.Key words: The Web of Things (IoT), the Industrial Internet of Things (IIoT), Industrial Product Plan, Wellbeing Care Industry

In early 2018, the KSA has announced their 2030 Saudi vision with the aim to move the economy away from oil profits. There are many objectives to achieve this vision; one of these is reducing the facility management cost for all public-projects (saudigazette 2018). Implementing Building Information Modelling (BIM) in the whole lifecycle of the project can have a significant impact on reducing cost (Eastman, Teicholz et al., 2011). This project is a case study project in AL-Baha University. The project was remodelled using BIM based technology, then inputting the gathered data into the Revit file. This has improved the use of spaces in the building between the four colleges and the use of energy. The challenges with the space became serious when the College of Engineering had to share one of the University’s buildings with other three colleges and a clinic. There has been an assumption that some members of the management proposed that their current traditional buildings allow no space for the new college to share classrooms and offer spaces to offices for their faculty members. Further issues have arisen in which related to the use of energy and the cost of the usage. Upon the previous argument, the paper proposes that reorganizing spaces within the selected building could reduce more than 30% of the energy this may save more than 2 million Saudi riyal of the facility management annual budget. In addition, this paper will offer a new understanding to how the facilities in traditional building should be managed to save energy and providing more space for sharing among the universities’ building

The handcrafts considered as one of the constants of our ancient Egyptian heritage , which cannot be erased from memory, no matter how long it is, as well as being one of the basic components of the national character. It distinguishes the specificity of Arab societies and create their identity. So, caring of handcrafts is a great responsibility for those who are interested in this cultural heritage.The importance of crafts and handcrafts is reflecting the national identity of the state that produces them. In Egypt, many of these handcrafts are inherited by generations bearing the genetic fingerprint of creativity, beauty, precision and mastery. And it is still one of the Egyptian artist creativity marks, which manually formed. Any country that is characterized by these handcrafts can make economic gains as a result of its interest and support. Therefore, it is necessary to study how to promote this industry and benefit from it in the design and production of contemporary furniture, as well as benefiting from successful global experiences in handcraft development to overcome its position in Egypt. Furniture generally considered as one of the most important elements of the interior spaces, including the functional and aesthetic components directly affect the formation of the internal vacuum, which can affect positively or negatively on the inhabitants. So, the problem of this research arose by the reluctance of designers of heritage In general and handcrafts in particular, and their influenced by western design trends, which was the result oflosing many of our cultural heritage and our handcrafts. The problem of research concentrated in the departure of furniture design from handcrafts and not keep up with modernity and contemporary, which led to the decline of the crafts until reach extinction. As a result, the research aims to revive the handcrafts by integrating them with contemporary design lines for their development and continuity throughout the ages. This paper discussed the concept of handcrafts, their importance and the problems they face in the light of contemporary developments, and what are the handcrafts supporting the design of furniture. The paper concluded with a suggested design that demonstrates the effect of handcrafts on enriching furniture design aesthetically, culturally and emotionally.

The cultural Preservation significance associated with historic sites - since the safeguards associated with social cohesion, location identity, and nationwide pride - plays an important role within maintaining sustainable social development, as nicely as protecting the variants identifying social groups as well as enriching the actual interaction in between them. As a result and thinking about the importance from the built atmosphere in interacting, as nicely as recording, cultural communications, as a procedure for saving CWH sites; by sustaining and interacting their social significance via managing recently added new, urban, and landscaping design to this kind of historic sites. This paper is conducted to research and explain an issue regarding the actual gap that's increasing in between people and also the cultural history contexts these people reside- especially in Egypt- and also to explore the actual role of public spaces in historic sites in Egypt in raising the cultural awareness of Egyptians.One of the significant objectives of this paper is to acknowledgment the issue of partition happening in the treatment and the executives of the two angles legacy protection must arrangement with, the physical and unphysical social legacy, in the greater part of the verifiable locales. This paper characterized how much the historical destinations can be socially clarified and drawn in with the existence esteems and implications of their neighborhood networks and guests. This is intended to rely on, and mirror, the open discernment of social legacy in its two structures, the physical and the unphysical structure as a social qualities and implications spoke to in any non-material acquired societies.

The paper proposes a new understanding of the relationship that links philosophy and literature, assuming the Greek tragedy of the 5th century BC as the exemplary occasion for the development of this enquiry. In this perspective, moving from the original interpretation of the tragedy recently offered by Pierre Judet de La Combe, the paper shows how the specific cognitive function of the tragedy, understood as “artistic form”, consists in its ability to bring to manifestation, in exemplary way, the “conditions of sense” that make possible any knowledge of experience, with the consciousness of the aesthetical-imaginative and not logical-conceptual character of these same conditions. From this point of view, the critical and reflexive function of the tragedy is due – according to the Adornian interpretation – to the autonomy of the “form”, i.e. to the sensible configuration of the tragedy. What emerges, here, is the “non-reproductive” but “productive” nature of the tragic form: what it offers to the spectator is not the representation of a sense already given in the world, but rather an “indefinite opening to meaning”, i.e. a form able to construct an indeterminate multiplicity of “possibilities of sense”.

This paper is an introduction for the special issue of “Rivista di estetica” devoted to the role of ontology in contemporary aesthetics and philosophy of art. It describes the most dominating trends within current ontological inquiry in aesthetics and philosophy of art as well as presents papers collected in the issue.

The digital age has become a significant feature of the era of information technology, communications, advanced technology and the process of teaching and learning is not immune to these progressive global changes in the world of information technology. As one of the achievements of the present era is the Internet, satellite channels, And electronic knowledge; this will contribute to the development of teaching and learning methods, and it is necessary to review and evaluate the programs of teacher preparation in order to ensure the role and achieve the overall quality in the education system.Several studies and studies have recommended the conversion of some curricula and curricula in Arab schools and universities from their traditional form to electronic courses. It has a new learning environment with distinct possibilities that allow learners to interact with the content of course data and information, and to control the course of the learning process positively.In light of the above, this paper deals with the general definition of electronic courses, their types and characteristics, their relation to the learning environment, the design specifications of their digital content and design stages, the design of digital content for the course of printing techniques for graphic design students and its impact on improving the teaching level. And the associated statistical analysis and conclusions.After completing the research by his theoretical study, and conducting practical experiments, the researcher reached the following results:The research proved its first hypothesis that courses of unique nature such as the course of printing techniques for graphic design students in transforming their content into interactive digital content will achieve their educational objectives better and achieve more effective learning results in the cognitive achievement and proficiency of students than studying traditional methods of paper content Printed.His second hypothesis is that there is a statistical difference between the average scores of the students of the experimental group and the students of the control group in favor of the experimental group.Courses that are characterized by the dual nature of analytical techniques and practical applications converted from traditional classes in paper content to electronic courses with interactive digital content affects the improvement of the level of student achievement in those courses.Therefore, all the standards and specifications of the design of electronic courses must be followed to achieve a positive impact on the level of student achievement.

The concept of design, and designing, is so ambiguous that even the most obvious cornerstones, commonly built around opposite couples like the opposition between ontology and epistemology, or architectural theory and design theory. Going beyond those couples, as difficult as it may be, requires a third glance, whose reasoning may generate a new way of looking at things and, thus, act. That’s why we propose a Side-by-side Reading: on the one hand, a philosophical though about design, on the other, an architectural one. No intersections are provided, other than paragraph articulation. The reader will have the chance, and the power, to build as many bridges between the two parts as he’ll desire, so that the punctual inspiration of one part could serve also for the other. Concerning the general meanings, the premises and the actual conceptual outcomes, the two parts are totally on the same side. But at the same time, their ultimate meaning should not be limited to the words, without those conceptual bridges, even unconscious ones: also, that’s consistent with the contents of the paper. No dialogues of the deaf, here: the paper propose something more like the Fourth Simphony by Charles Ives, where two orchestra plays two different things at the same time, connected by a third element – a distant chorus. Here, the chorus, the referent, is the act of design, or the act of knowing, unveiling, deciding, hoping a future: and the key for breaking the opposite couples is a new glance aimed at considering design as the effective strategic exploitation of potential.

Although emotions are linked to irrationality, a number of recent researches have shown emotions are central to political behaviour. While as politics is an emotionally dense sphere of individual and collective action, any fuller comprehension of the political imaginary must ponder it. This paper considers the emotional dimension of the political imaginary according to a dual rhetorical instance: the use of emotions as tools (emotional appeals) to influence behaviour and thinking; and the very affective nature of politics as such. In other words, I will examine affects as rhetorical means and as structuring elements of the political imaginary. By referring to empirical political messages – from the Daisy Ad until the election of the comedian actor Volodymyr Zelensky as President of Ukraine - it is claimed that the political imaginary is not just about collective reasoning. The political imaginary is also something that we feel. This paper intends to clarify how affects help to determine collective feeling and, consequently, political decision making and social understanding

The Holy Mosque of Medina occupies a place of great importance in the Muslim world; it is the second of the two holy mosques and the reward of praying in it is equal to that of a thousand prayers in other mosques except the Holy Mosque in Mecca. Constructed by the seal of the prophets Muhammad and his revered companions, it is where numerous chapters of the Quran were revealed, and between its pillars was designated "al Rawda" a Garden of Paradise. Many of the Prophet's sayings were narrated within the Mosque where the Prophet would discuss with his companions affairs of the religion and the world. Later, the Mosque became the nucleus of the first Islamic State, forming the base for the first battles and conquests of Islamic history. Within its walls, the prophet welcomed the ambassadors of various states and tribes. And finally, it is the final resting place of the Blessed Prophet and his companions Abu Bakr and Omar. In view of the Mosque’s significant religious, spiritual and historical status, caliphs, kings, and even common people over the span of fourteen centuries have been deeply invested in its construction, expansion, decoration, cleanliness and service. This paper is a historical and archaeological study of an architectural phenomenon introduced to the haram piazza of the Prophet’s Mosque during the Abbasid era known as “Dome of the Treasury” or “Dome of Oil” or “Dome of Wax”. This study deals with the origins of the dome, its function, description, and the most prominent changes brought upon it until its disappearance. To achieve these objectives, the researcher tracked mentions of the dome by historians and travelers in addition to Muslim and foreign geographers. The research also includes an extensive study of some Islamic manuscripts and drawings made by foreign travelers that depicted the most prominent architectural features of the dome. In addition, it presents an account of the most eminent examples of domes of treasury and oil that were erected in the courtyards of various mosques in the Arab world. The paper begins with an introduction, the central topic of the study, its importance and objectives, then proceeds with research terminology, method of research, previous studies as well as research procedures and ends with an analysis of the most important conclusions drawn by the author of the study.

The aim of the paper is to present the tourist and image potential of contemporary public architecture. Wrocław was chosen as the research subject, as it is a historical center with an extremely rich architectural heritage, which has enjoyed great interest among visitors for centuries. With the announcement of Wrocław as the European Capital of Culture 2016, and then the European Best Destination in 2018, its attractiveness increased significantly, which was reflected not only in the number of visitors, but also in the advertising materials themselves. Both before and after arrival, millions of tourists encounter a multitude of various advertising forms, both virtual and printed, which determine the direction of sightseeing and shape a specific image and perception of the city. In general opinion, Wrocław is considered a historic city, the most interesting places of which are concentrated around the Old Town and Ostrów Tumski. The Centennial Hall, built at the beginning of the 20th century, stands out from the „newer heritage”. The idea of the study, however, was to answer the question whether contemporary architecture is used in any way in the current tourist advertisement of the city. Another goal was to identify and list the most frequently appearing objects from the adopted group, and to analyze the manner of their presentation. Based on the collected materials, efforts were made to assess the role of the media in creating a tourist product in terms of promoting local architecture in recent years. At the same time, an attempt was made to evaluate the role of architecture in creating the city’s progressive brand. In the research, the author used the method of analyzing the existing statistical data, iconographic research and the method of analyzing the content of advertising materials, as well as scientific studies on cultural heritage and tourism in the city. The final part of the paper shows that modern architecture can be a significant element increasing the tourist attractiveness of the city.

Color is an essential element in architecture not only aesthetically, but also has a great psychological-sensory importance, so colors are responsible for a variety of psychological factors that the mind translates into feelings that vary depending on the color of the surface, it performs a function not less important than the set of compositions and other elements of construction, so identifying colors for any project is a great responsibility, it is people who will interact with the end result in a positive or negative way, not only for its architectural composition but also for its colors. When it comes to choosing colors and lighting in architecture, it is important to take into account the feeling it will make in the people who will live in it, where we unconsciously tend to allocate colors that may lead to negative effects on our bodies, personality, behavior, and mood. Color can also show a certain size, or visually simulate certain aspects of the vacuum that increase, decrease, or change the value of the space or architectural composition of the mass, so it should be used wisely so as not to give negative results to the building and users. Describing the relationship between the different colors and features governing it, or even many of the studies on these theories, is as complex as it is widespread, and the color is associated with psychology, symbolism and even mysticism; where colors take on different meanings depending on the artistic, historical or cultural period; among many other characteristics. This article does not aim to address the artistic aspects of color but seeks to reflect on the relationship between color and architecture where this paper aims to study how colors affect human beings in general and its importance and impact on architecture in particular and its relationship to various activities and uses inside and outside the architectural and urban space.

Each material has its own aesthetics and unique plastic capabilities that are reflected by the practicing artist in his appropriate performing manner and in his own artistic style of expression. Experimentation is one of the most important and effective educational approaches in teaching manual printing, as it helps in reaching new plastic solutions and various artistic visions. There are different methods and a variety of tools and ready-made printing surfaces in various forms. and some of them became the natural and industrial textile surfaces with different effects and compositions, in addition to the use of some Other materials that are suitable as printing surfaces , which were discussed by some studies and scientific research in the field of textile printing - such as the surfaces of natural and artificial wood, plastics, glass, copper, leather, which were used to print on them directly or after Some experimental operations on their surfaces to identify their different formative capabilities; Most of these surfaces may be characterized by their high prices and lack of permanent availability in the environment of the art practitioner In addition, it is sometimes difficult to obtain the true tactile effects required by the artwork to be printed. Therefore, the research turned to recycling the consumables of some different raw materials (paper - plants – foam - plastics - wood - fabrics) and conducting many experimental operations and plastic treatments developed on them in proportion to the nature of each material - for preparing and processing unique printing surfaces with tactile Renewable effects - suitable for applying various manual printing methods on them using the appropriate printing pastes and colors, so that they can be employed in contemporary printed artworks to depart from the traditional and familiar in the field of manual printing, In addition to the possibility of implementing them in the various educational stages to ensure the qualification of the learner and be able to meet the challenges of the current and future conditions of the era and to provide him with innovative thinking skills.

The present paper aims to study cleaning the linen fabric wrappings used for mummies throughout ancient Egyptian history. It was applied to the linen fabric wrappings of Tayuheret’s mummy ( the Third Intermediate Period). The conservation and restoration of the mummy took the following stages; first the dating and technical/artistic analysis. The assessment of the impact which used materials in the mummification on the linen wrappings of the mummy, then, examining the role of deterioration factors on the physical and chemical characteristics of the linen fabric wrappings. Followed by, studying the latest examination types and scientific analysis for the sample of Tayuheret’s mummy (linen wrappings, mummification materials, and dyed linen fabric wraps). Finally, providing a restoration and conservation method of the linen fabric wrappings according to the scientific conditions of the conservation and restoration of archaeological linen fabric.

There is a tomb in cemetery of North Cairo, we reach it from Sultan Ahmed Street, the tomb is an irregularly shaped area surrounded by a high wall of stone. It has one entrance at the northern end of the northwestern façade. It has a wooden roof made of veins and panels. It is surrounded by adjacent burials from all of these except the entrance. The cemetery contains five structures, one of them modern. The other four are archaeological and bear archaeological and dated tombstones starting from the entrance to the right of the interior directly with the modern structure and bearing tombstones with recent dates, so they will be excluded from the study, As for the other four archaeological structures, they are located in one row parallel to the wall of the southwestern tomb and almost adjacent to it, and they differ in their sizes and decorations, and the decorations and inscriptions they contain, The structures differ in their sizes and decorations, and the decorations and inscriptions they contain, although they agree that the material of their construction is stone in the lower bench, and marble in the upper composition, and on top of them are marble tombstones bearing writings and inscriptions with the names of the owners buried under them, all of whom are members of the family of Prince Hajo Bey, or Hajj Bey. or Hajj Bey, their titles and dates of death, as well as other corroborating evidence. The paper aims to publish that tomb for the first time and its structures and the decorations contained in these structures, whether plant, geometric or written, and the tombstones on them, and the inscriptions, writings, and decorations they contain, and introducing the owners of these tombstones in addition to studying the tomb as an archaeological study. Architecturally, and documenting it fully, architecturally and technically, to benefit from it in the archaeological and documentary studies of the tomb once it was registered as an Islamic monument at the Ministry of Antiquities, and to introduce Prince Hajo Bey and his role in the political and administrative events in Egypt in the era of Muhammad Ali Pasha.

The capstone project is considered one of the most important contemporary global applications that are offered to university students, through which it is possible to support the academic program for industrial design in Egypt and develop the professional experiences of the graduate who faces great challenges between what he practiced in university life and what he should be in practical and professional life. In the Capstone Project, students work in teams divided into groups of up to 5 students to design, build and test prototypes using real-world applications. The duration of the Capstone Project lasts for two full semesters, and at the end of the semester, students present their efforts they have reached in the design required for a project Graduation This period gives students some time to plan and implement their project, so that the main objective of this project is to test the students' competency and skill level. Thus, the capstone course is an integrated experience for an educational program. Through it, it is possible to think about all the things that were important to the student in university life by solving the most complex problems in the early educational stages. The capstone also helps in preparing the graduation project, which is one of the critical needs of students to help them pass the last semester, which qualifies him for practical life. The capstone course also provides students with privileges by providing opportunities to work with real-world, open-ended and interdisciplinary challenges proposed by sponsors of industrial and research projects. They learn and apply the engineering design process, define functional requirements, conceptualize, analyze, identify risks and countermeasures, and choose between physical models. Based on the above, Capstone courses in industrial design seek to prepare students to solve real-world problems to be more prepared for the workforce. The research paper deals with the definition of the capstone, its importance, characteristics, types and Methodology for the industrial design graduate in career progression, the method of its application and examples of it from some industrial design universities.

The color correction and special effects programs are one of the means of artistic formation that highlight a wide range of meanings that any artwork covets to communicate its goals, or in a more accurate sense, and transform the writing represented in the paper script into a set of feelings and feelings within the recipient of the artwork, which in turn is one of the most important The objectives of the artwork, the successful artwork is the one that can invade the human soul and make it in a state of unification with the main idea of the artwork. The treatment of color and focus on color comes in the presented picture, because the dramatic picture, which presents its elements of color, has become an important part and aspect of what is presented. The psychological effects of colors represent one of the three main effects associated with color. These psychological effects are concerned with examining the effect of color on the psyche of the individual and this means that the use of colors in The presented image leads to a specific emotional impact on the viewer who is presented, and these emotional responses create a live and tangible effect on the target recipient through what is presented. The emotional and emotional effects of different colors vary among individuals, and we note that the establishment of such emotional effects on the basis of objective factors will create a kind of congruence between these influences and previous experiences similar to them, which leads to the strengthening of the idea presented through the work presented to the viewer.

Projection Mapping are considered a technological innovation that allows designers to be able to make drawings or videos to unite with any surface like buildings or roads, projection shows have many phases, these phases start with pre-production process where fitting of photos and videos take place within a three dimensional prototype for the surface of projection to give it its final appearance, then the second phase includes getting to know the projectors being used for the show in addition to getting to know the programs that will be used to add vitality to an advertising. Because using such thing can result in making an advertising more vivid in audience’s minds than other methods -may be because of amazing drawings, or because of unique three or four dimensional experiences or interactive combinations that they enjoyed- and that is the effect caused by Projection Mapping for the audience, this lead to advertisers putting it among the newest ways of advertising as it accomplishes the connective targets, and because of scarcity of research papers talking about artistic basis for Projection Mapping in advertising in Egypt and applying it to different surfaces in this research I tried to be able to specify the artistic basis for light projection in advertising events through descriptive method for light projection shows, in addition to displaying some models where Projection Mapping are being used. In order to accomplish the target of the research definition of Projection Mapping is being made in addition to displaying some light projection show examples and in order to achieve the target of this research some points are displayed such as Projection Mapping definition, its types, and its contents in addition to displaying the basis of making a light projection show like those made by companies specified in Projection Mapping used in advertising events, then we will display some suggestions for ideas that can be used in advertising events, then we will analyze some examples of light projection used in advertising events and we will conclude that Projection Mapping are a method that can facilitate the work of advertising agencies and designers as they can apply it to be able to get unique advertising ideas in order to create interaction between the audience and the event

In the 19th century, one of the most important national events in Hungary was the 1896 millennial celebration of the Hungarian conquest of the Carpathian Basin. A central act of the festivity’s symbolical episodes was the erection of the so-called Millennium Memorial (or Millennial Monument) at Heroes’ Square in Budapest. The monument consists of a colonnaded architectural framework that embraces a sculpture gallery featuring Hungarian leaders and rulers. My paper presents the history of the monument from concept to completion. Besides the artistic patterns of the architectural framework designed by Albert Schickedanz, special attention is given to the sculptures of the Hungarian sculptors who worked under the direction of the artist György Zala, as well as to the relations between the sculptors and the artistic scene of Vienna, and to the models they used. In addition to these primarily art historical aspects, my paper discusses the cultural context of the Memorial. It seeks answers to the questions of how the Memorial became a symbol of national identity already at the stage of planning and what ideas about the shaping of the national self-image defined the final form of the Memorial.