1. AVANTAGES CONCURRENTIELS DE LA DIVERSITE CULTURELLE DANS L'INDUSTRIE DE L'HOSPITALITE.
- Author
-
PARUSHEVA, Tanja
- Subjects
MODERN languages ,COMPETITIVE advantage in business ,MULTICULTURALISM ,SUSTAINABLE development ,TECHNOLOGICAL innovations ,CULTURAL pluralism ,HOSPITALITY - Abstract
This paper aims to reveal the competitive advantages of cultural diversity as a key to success in the hospitality industry. The general concept of cultural diversity is defined. Substantial place is given to the wide variety of people of different races, nationalities, religions and languages living in large geographical areas around the world. The attention is focused on the modern interpretation of cultural diversity. The differences between the notions interculturalism and multiculturalism are highlighted. The dimensions of cultural diversity are identified. Special emphasis is placed on the importance of cultural diversity. Its competitive advantages are pointed out. The impact of cultural diversity on the hospitality industry is discussed. The thesis that cultural diversity is a source of innovation and creativity, and that it can contribute to sustainable development is promoted. The author justifies the need for application of flexible approaches in the future in order to service the culturally different tourists. [ABSTRACT FROM AUTHOR]
- Published
- 2014