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The article presents a list of articles and abstracts related to marketing published in various journals. The articles listed include "Appliances, Premiums Find Growth Incentive," by Jack Blood, published in "Merchandising Week," "An Interactive Model for Advertising Media Selection," by Edward R. Clayton and Laurence J. Moore, published in "The Southern Journal of Business," and "The Effects of Repetition of Refutational and Supportive Advertising Appeals," by Alan G. Sawyer, published in "Journal of Marketing Research."

The results obtained with the advertising pretest procedure presented in this article indicate that the differential effect on readers' attitudes of print ads (and probably other types of advertising as well) can be satisfactorily measured by a fairly simple scaler technique. Thus, an ad can be evaluated prior to publication in terms of its impact on attitudes rather than in terms of the recall of specific aspects of the ad. [ABSTRACT FROM AUTHOR]