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Copyright of Management international / International Management / Gestiòn Internacional is the property of Management International and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper explores established models of the consumer decision-making process, originated from the 1960s, and assesses the viewpoints of Nicosia, Howard and Sheth, Engel, Kollat and Blackwell, and Fishbein and Ajzen's theories of reasoned and planned behavior. Subsequently, it demonstrates their significance and linkages with current marketing practices, encompassing the effects associated with digitalization and the augmentation of consumer requirements. Finally, the paper puts forth a theoretical model for the decision-making process. These models provide diverse perspectives on how consumer attitudes, purchasing decisions, and interactions with marketing stimuli are formed. However, it is emphasized that these models must continually evolve to remain relevant in an ever-changing environment, as they are critical in comprehending consumer behavior and developing marketing strategies.

Copyright of Anales de Filología Francesa is the property of Servicio de Publicaciones de la Universidad de Murcia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Lengas is the property of Presses Universitaires de la Mediterranee and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Studii şi Cercetări de Onomastică şi Lexicologie is the property of University of Craiova, Faculty of Letters and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revue Française de Gestion is the property of John Libbey Eurotext Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Consumer credit is of permanent social and economic interest and has therefore benefited from appropriate European and national regulation. In its specialised form, the credit agreement offered to consumers for residential real estate has been regulated by O.G. No 52/2016 and recently amended by Law No 134/2023.The study of the substantial amendments to Law no. 134/2023 is of legal interest, in particular, because of the field addressed, namely mortgage credit.The paper is divided into three parts: "Introduction to the credit agreement", "Consumer credit in national regulations" and "Main legislative amendments to the law on mortgage credit by Law No 134/2023".

Copyright of Vie et Sciences de l'Entreprise is the property of ANDESE and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Lien Social et Politiques is the property of Institut National de Recherche Scientifique (INRS) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revue de Médecine Périnatale is the property of John Libbey Eurotext Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of ESSACHESS is the property of ESSACHESS and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Entreprise & Société is the property of Classiques Garnier and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revue d'Économie Régionale & urbaine is the property of Librairie Armand Colin and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Management Intercultural is the property of Romanian Foundation for Business Intelligence and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revue Française de Gestion is the property of John Libbey Eurotext Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Annee Sociologique is the property of Presses Universitaires de France and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revue d'Économie Régionale & urbaine is the property of Librairie Armand Colin and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revue Française de Gestion is the property of John Libbey Eurotext Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cahiers de Recherche Sociologique is the property of Universite du Quebec a Montreal, Department de Sociologie and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

"Nutrition Méditerranéenne en Provence" is an umbrella brand and a qualification process based on three arguments: origin, preservation of the environment and preventive nutrition. The paper addresses the questions raised by the introduction of file preventive claim. How can a valorization process be sustainably developed with scientific knowledge on the relations between health and nutrition derived from different disciplinary fields and moreover highly unstable? What tensions does this argument generate when confronted with the other two? How can a wide variety of foods ranging from wine, olive oil, fruits and vegetables to cheese, meat and even eggs be valorized when nutrition data about some of them seem to be far from beneficial to health? We show that codification of these different arguments relies on the producers' practical knowledge, on scientist knowledge and on the central role of the technicians who develop the project. These intermediary actors have succeeded in bringing together scientists who initially were only remotely concerned with issues of farm produce quality and farmers who have little interest in the scientific aspects of nutrition. But will the project interest consumers, whose presence in such a project remains rather ambiguous? [ABSTRACT FROM AUTHOR]

The terroir associated with food products is often considered by marketing as a sign of quality because of the strong links it suggests with the geographical origin, traditions and know-how of the producers. We show in this paper that language can be used to embed the product in the territory of the language and give it a quality linked to the local and proximity dimensions. Beyond the search for quality, the interviewees highlight the emotional links with the language but also the militant and political motivations to defend a language and a regional culture. We also note that no specificity or typicality of products claiming to be Occitan is required and that only the place of production in Occitanie counts as a proof of legitimacy. In practice, the use of Occitan divides the respondents on the type of writing to be used to display the names of products.

Copyright of Canadian Public Policy is the property of University of Toronto Press and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Canadian Public Policy is the property of University of Toronto Press and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

With the development of society, more and more brand spokesmen are used in all kinds of advertisements, and businesses seek the point of agreement with consumers’ psychology from the advertising benefits of spokesmen, and use their advertising images to stimulate consumption, spread brand information, and improve brand awareness, recognition and reputation. Nowadays, celebrities have already stepped out of the TV screen and entered the business world. They attract consumers by means of product endorsement and food endorsement generated by their own public influence, and promote the consumption of the products they endorse, so as to make more profits for businesses. In the complex and changing environment, on the one hand, individuals and enterprises are faced with more and more choices, but on the other hand, their time and energy seem to be more and more limited. To some extent, the corporate image or brand image can be established by establishing the communication relationship between spokespersons and consumers by means of corporate spokespersons. This paper discusses the influence mechanism of food endorsements and celebrity food endorsements on consumer psychology, and then discusses the development strategy of food enterprises.

The accelerated globalization of recent decades has made the world economy is becoming more integrated, strengthening the global business environment, beyond national and regional environment. This process rises new challenges for the protection of consumer rights. This paper aims to examine consumers' awareness of the rights stipulated in the existing legislation at Community and national level. To achieve this objective, a survey was conducted on a sample of 250 persons in the age group 18-30 in Bucharest, results show the need for information campaigns for consumers on their rights campaigns aimed at awareness knowledge of their consumer rights.

This paper considers the narratives in mobile phone commercials during a period of unprecedented market expansion. How was the fastest growing global sector in 2012 sold to consumers in different countries and cultures, and how have mobile brands, that differentiate themselves on service personality, conveyed their uniqueness within different global markets? The following research identifies regional characteristics in genres of mobile telecommunications advertising, including motivations and modes of address deployed for different geographic territories. By tracking narrative patterns through a significant sample of mobile commercials we have chartered the variety of message types, identified how brands have used localised customer insights and adjusted to regional variations. Conclusions highlight storytelling techniques used within glocal creative strategies of multinational campaigns, plus the nuances and patterns of targeted and generic campaigns.

Consumers are considered, within the European vision, the “life force” of the economy. Although the technological means are increasingly available, both European SMEs and consumers are still suspicious of conducting cross-border trade. Single European market has the potential to become the largest market in the world. Currently, it remains largely fragmented along national borders, forming 27 mini-markets. The European Commission’s aim is to achieve a more integrated internal market such that consumers from each Member State have an equally high level of confidence in products, traders, selling methods, as well as consumer protection – no matter where they decide to make their purchases within the EU. The paper presents a secondary analysis of data regarding the many differences in terms of Europeans’ consumption patterns for different product categories (as a percentage of total expenditures). For example, the share of household budget used to purchase food is highest in our country and lowest in Luxembourg.. Also, the largest proportion of family budget allocated for utilities (water, electricity, gas) we find in Bulgaria, and for cultural activities – in Austria.

Organic cotton and/or « fair trade »: a real future or just a passing fashion? Fair trade and organic cottons can be presentedas 2 of the solutions to the current cotton market crisis; fi rst, because their price can reach 20% above market; secondly becausetheir cultivation and transformation contribute to the sustainable development of the production countries. Actually, organicand fair trade standards demand a drastic reduction in the use of chemical pesticides while encouraging the implementationof social concerns and the creation of development projects. At the global level, only small quantities of fair trade and organiccotton are produced. The market for this cotton is a niche market, so small in fact; that the issue of whether this type of cottonhas a real future or is only a passing fashion that will soon disappear can be raised. From a sociological perspective we can tryto contribute to the debate by considering that the market for those cottons is « constructed » and by paying attention to thesociotechnical networks that allow the production and the marketing of those cottons. We argue that consumers are the centralelement of these networks. This gives to the consumersʼ expectations and to the norms that guarantee organic or fair tradequality a key role for explaining changes in the networks and market perspectives. The paper is based on 2 research works. Astudy of Belgian consumersʼ expectations for sustainable « jeans » (2003) and a study of the dynamics of fair trade which waspartly based on Indian fair trade networks and group work with consumers (2005). The situation in India is very different fromthe African one. However, because of an important integration of both networks, the Indian case can raise questions that arealso relevant for the African networks. Among them, we wish to underline the importance of socio technical devices that allowthe existence of the long term commitments which are necessary for the survival of fair trade and organic networks.

Copyright of Revue Française de Gestion is the property of John Libbey Eurotext Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revue Française de Gestion is the property of John Libbey Eurotext Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revue Française de Gestion is the property of John Libbey Eurotext Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)