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As shown by Bélanger and Nadeau (2009), Québec's traditional identity-based axis appears less and less predominant on the political scene. This situation created a need for a different strategy in the various sovereigntist parties. In this context, how has the Bloc Québécois tried to reposition itself? To explore this question, we collected over 7,500 press releases issued by the party between 2002 and 2021. Using automated content analysis methods and a Latent Semantic Scaling approach developed by Watanabe (2020), we illustrate and discuss the prevalence of the sovereigntist issue throughout this period, as well as the party's tone on this issue. The results indicate that elections and election results play a crucial role in the Bloc Québécois' communications on the topic of sovereignty. More generally, we observe significant fluctuations in the attention paid to this issue, and significant variations in the framing of this issue around elections. This research note sheds new methodological light on the theories surrounding the political realignment underway in Quebec and the salience of the sovereignty divide. [ABSTRACT FROM AUTHOR]