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The nature of work is certainly changing, but from a historical perspective this is not new. The rate of change is faster today, and change is the rule not just an exception over time. This paper shows that an Internet-based business model is becoming more common, and this does not mean the end of organizational employment relationships, but supports the need for greater flexibility of jobs and workers. The study of work and employment, as well as the variability of wider environmental and contextual changes in the nature of paid work and employment relations, are relevant to the functioning of a modern economy. Providing an overview of key trends can help to understand the nature of labor relations in the modern economy. The paper presents examples of both change and continuity in the field of work relations.

Business ethics reflect the norms and developments of each historical period. On the other hand, everyone needs ethics to build a social infrastructure that is vital for progress. At the organizational level managers generally act on the basis of their beliefs, values and strategies financially motivated, and workers interact in various contexts, marked by ethical controversies. Today, a multitude of factors underlie the ethical dilemmas that affect business and individual decisions, in any profession, organization, at the level of each individual's daily activities. These decisions are not only business critical, but also very important in terms of creating or sustaining the right balance within the firm and between the firm and the society in which it operates. This is why the role of ethics is very important these days, with a significant impact in the direction of gaining business reputation and gaining the competitive edge needed to make business as profitable as possible. Ethical management must be based on principles and guidelines that help managers make informed and correct choices, so that they can balance the economic interests with the social responsibilities of the companies they lead. The paper can guide managers who want to understand their own ethical behavior and of others in the organization, it provides guidance to act in an ethical direction.

Cultural marketing evolved from a set of techniques borrowed from the commercial sector to a relationship-based marketing. This translates into an original, bespoke, and meaningful cultural experience provided to the consumer, while staying true to the objectives advocated by each cultural organization. This article is a literature review aimed at highlighting key phases in the development of marketing in the arts and the cultural events sector. Additionally, the paper analyses some of the challenges that cultural organizations face amidst recent social, economic, and political developments worldwide, such as the Covid-19 pandemic, the aging of the population, or the integration of technology, to name a few. Monitoring these phenomena and adapting marketing strategies to confront the effects of major changes is crucial to the survival and development of cultural entities.

The present paper illustrates the use of the brand components in the most important campaign debate of the presidential elections in Romania in 2014: the first televised election confrontation between the candidates (Victor Ponta and Klaus Iohannis) in the second round of the presidential election. The research method of case study was selected. The research technique consisted of the content analysis of the two speeches. Finding the elements of the candidate's brand in a single confrontation implies, even more so, his presence in the entire election campaign. Six of the eight components of the brand (adaptability, differentiation, innovation, history, positioning, and segmentation) are used by both candidates with the purpose to influence citizens’ vote.