Search

This article explores the relationship between communication, with the emphasis on public relations, and social network perspectives. What, then, does social networking for business mean in communication, particularly in public relations? This paper argues that business social networking play an important role in improving organizations communications. The goal of our paper is to identify the basic characteristics of social networks and its role for public relations for the effective implementation of social networking initiatives and tools in the workplace. Business social networking tools such as Facebook and LinkedIn are being used by organizations to reach the corporate objectives and to create a positive company image. Specific social networks, such the personalised networks of influence, are perceived to be one of the main strategic resources for organizations.

Over the past few years we have been witnessing a rapid development of communication technology. The aim of this article is to find a technical solution for increasing the existent optical cable capacities. The purpose is not to replace the existing cables but to use advanced technology and to improve the economy, safety and reliability of all kinds of communications that use an optical transmission medium. Komunikacije so v zadnjih letih dosegle nesluten razvoj, tako v sociološkem kot tehničnem pogledu. Danes hoče praktično vsak komunicirati z vsakim ob vsakem času. Vsi se trudijo, da pri tern ne bi bilo ovir. Generator teh sprememb je v največji meri industrija, ki skrbi za razvoj komunikacij. Uporabniki pa se hitrim in pogostim spremembam v veliki večini izogibajo. Ko zadostijo osnovne komunikacijske potrebe, jih le stežka prepričamo v kaj novega. Od tu dalje pa tehnika ne igra več najpomembnejše vloge. Na vrsti je marketing, trgovanje, ponudbe in obljube. Članek obravnava problematiko povečanja kapacitet že izgrajene optične infrastrukture in to z uporabo inovativnih tehničnih rešitev. Uporabno vrednost tega lahko apliciramo povsod tam, kjer so kapacitete za prenos informacij že zasedene, uporabniki pa potrebujejo vedno nove storitve. Prednosti takšnega pristopa niso le ekonomske, temveč povečujejo obstoječe kapacitete, izboljšujejo varnost in zanesljivost vseh vrst komunikacij, kjer uporabljamo optične prenosne medije.

Metodološko koncipiranje i predlaganje multilateralog EU projekta »Interkulturalna poslovna komunikacija«.

Članak obrađuje prve numizmatičke nalaze s prostora primorske padine južnog Velebita. Obrađena su 33 primjerka novca koji potječu s lokaliteta Sveta Trojica kod Starigrada Paklenice, jedan primjerak s gradine Dračevac u Jasenicama te jedan primjerak s gradine Cvituša kod Lovinca. Zastupljen je hispanski, grčko-ilirski, sjevernoafrički novac (Egipat, Kartaga, Numidija), rimski republikanski novci, venecijanska gazzetta i jedan nedefiniran komad (aes rude?). Novac je prikupljen površinskim pregledom terena, te predstavlja doprinos proučavanju problematike najstarijeg opticaja novca na prostoru velebitskog masiva odnosno graničnom području predrimske Liburnije. S obzirom na položaje spomenutih lokaliteta autorice donose trase putova kojima je taj novac cirkulirao u Lici., The article gives an analysis of the first numismatic finds from the seaward slopes of Southern Velebit: 33 coins collected from the Sveta Trojica site near Starigrad Paklenica, one coin from the Dračevac hill fort in Jasenice and one coin from the Cvituša hill fort near Lovinac. The finds comprise coins of Hispanic, Greek-Illyrian and North African origin (Numidia, Carthage, Egypt), Roman Republican coins, a Venetian gazzetta and one unidentified piece (aes rude?). Collected during field surveys, the coins contribute to the study of the circulation of the oldest coins in the Velebit area, i.e. in the border area of pre-Roman Liburnia. Considering the location of the sites in question, the authors also list the routes through which the coins circulated in Lika.

The article discusses the possibilities for standardizing the marketing programs of Slovenian firms which can open a door to more intensive process of internationalization of firms. The study found that environmental factors, such as political and economic stability, significantly affected the possibilities for standardization enabling firms to improve sales margins. The strategic elements for standardization of the marketing mix, consisting of price, distribution, and promotion, are also substantially signifi cant factor of cost reduction and profit increase. Strategic control over distribution and promotion exercised by Slovenian managers was identified as constraints to standardization. In addition, the ability of firms to standardize the product and market themselves emerged as a separate factor of standardization., U članku su opisane mogućnosti standardizacije marketinškog programa slovenskih tvrtki koja omogućuje intenzivniji proces internacionalizacije. Studija otkriva da faktori okruženja, kao što su politička i ekonomska stabilnost, značajno utječu na mogućnosti standardizacije. Pretpostavka je da standardizacija osigurava poboljšanje prodajnih margi-na. Strateški elementi standardizacije marketing mixa, koji se sastoji od proizvoda, cijene, promocije i distribucije, značajan su faktor smanjenja troškova i povećanja zarade trvrtki. Strateška kontrola distribucije i promocije ograničujući je faktor standardizacije za slovenske tvrtke. Sposobnost standardizacije proizvoda i tržišta pojavljuje se kao odvojeni faktor standardizacije.

The control of acoustic feedback has an important function in speech processing systems, whenever the microphone picks up the audio signal radiated by loudspeaker and its reflection from the enclosure. The users are annoyed by listening to their own speech delayed by the round-trip time of the hands free communicator. This paper compares convergence properties of two FIR filter adaptation algorithms used in echo cancellation. Beside base algorithms, advanced and improved versions that include adaptive step size are considered., Kontrola akustičke povratne veze ima važnu ulogu u sustavima koji procesiraju govor, a pritom mikrofon prima audio signale reproducirane pomoću zvučnika kao i refleksije okolnog prostora. Korisnici su ometani pri slušanju jer čuju svoj vlastiti govor zbog vremenskog kašnjenja povratnog signala pri uporabi »hands-free« komunikatora. U članku su uspoređena konvergencijska svojstva dvaju adaptivnih algoritama za FIR filtre koji se upotrebljavaju u sustavima za potiskivanje odjeka. Osim osnovnih algoritama razmatrane su i naprednije verzije koje uključuju adaptivnu veličinu koraka.

The second half of the 20th c. and the transition to the new millennium are indubitably marked by an informatics revolution. In a couple of recent years, an increase in the processor power along with a simultaneous price decrease has brought the computers in the homes and companies worldwide. A remarkable impetus to the development of the informatics technology was provided in the 1990s, when a phenomenon dubbed the Internet assumed the form of a mass medium. This largest global computer network has expanded by an exponential rapidity, having contributed to the creation of a &#8220 ; global village.&#8221 ; The Internet has penetrated into almost all spheres of life and changed the way in which the people communicate, search for an information, do business, and amuse themselves. Tremendously important is the fact that the Internet has changed the way of economic entities&#8217 ; business transactions.

Za stvaranje i razvoj samoučećih organizacija sposobnost vođenja razgovora, umješnog kritiziranja, umreženog djelovanja te ispoljavanja tolerancije u uvjetima konfrontacije od presudne su važnosti.

The objective of this paper is to trace the development of the concept of dwelling as a working space. After a short historical survey with mention of two basic flats: rural and urban, both incorporating besides living also working sphere, there is a mention of the emergence of so called protective flat, incorporating only the function of sleeping and, in reaction to it, the appearance of the so called recreational flat. The main emphasis is given to the concept of the dwelling/working flat today already influenced by new technologies and communications. In the last chapter the vision of a new type- the «technological flat» is sketched. Pointing at its advantages and disadvantages (loss of privacy) the conclusion stresses the importance of a possibility of choice, that tomorrow dwelling should offer.

Research of change, resistance of change and management of change (International study including Germany, Israel, China and Croatia) Suggests, that survival of enterprises will depand on managers and flexible employess primarily. Organization culture communication and informatics - term next. In order to have good managers and flexible employes, the learning organization will be formed using permanent education on old level to prepare for changes, new technology, competition.

Kibernetika kao sveobuhvatna i polivalentna znanstvena disciplina, zahvaljujući svojim postupcima, sustavu i gledištima, ima neposrednu vezu s filozofijom, a time i s etikom. Etika kao filozofska disciplina. Negativne posljedice tehničkog napretka. Etika istraživanja. Informacije i etika. Način mišljenja kibernetike u različitim stručnim područjima. Dinamički sustavi u regulaciji, samoorganizaciji, obradi informacija. Mogućnost primjene kibernetike u automatizaciji, komunikologiji, pedagogiji, filozofiji i sociologiji.