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A sample of 204 Canadians were presented information in 3 formats--matrix table, summary, and combination--with which to choose an appropriate credit card. Summary ratings of credit cards combined with a table of fees, interest rates, and grace periods reduced information processing efforts and led to better consumer decisions. (SK)

This article presents the results of an experiment in which three different types of anti-piracy arguments were tested among 139 young adult consumers susceptible to engage in swapping music over the Internet: (1) stressing the negative personal consequences of pirating music, (2) stressing the negative consequences for the artists, and (3) stressing the unethical nature of this behaviour. The psychological determinants of music piracy behaviour were modeled in part with (1991) Ajzen's theory of planned behaviour. The results show that the intention to swap music on-line depended on one's attitude toward music piracy, one's perception that important others want that this behaviour be performed, and one's perceived competency in doing so. In addition, having swapped music on-line in the past had a strong influence on one's intention to do it again. Contrary to expectations, the anti-piracy arguments had no significant impact on the behavioural dynamics underlying on-line music piracy.

This research considers self‐gift giving as an individual disposition—that is, the extent to which a consumer is inclined to buy herself or himself gifts—and examines some determinants and consequences of this general tendency. A conceptual model was developed where self‐gift giving propensity is hypothesized to follow from gift‐receiving experiences during childhood and lead to long‐term consequences relative to materialism and satisfaction with life (SWL). In addition, gift‐receiving experiences during childhood are also presumed to give rise to a greater level of consumer sociability and, ultimately, a better satisfaction with life. The model was tested using data collected by means of a survey among a sample of 186 adult consumers. The results show that self‐gift giving propensity may have positive or negative effects on consumer SWL, depending on the particular psychological mechanisms that intervene. As a behavioural response to various events in one's life, self‐gifting episodes lead in a cumulative fashion to a better satisfaction with life. However, self‐gift giving propensity also lead to a higher level of materialism and, as a consequence, a degradation of life satisfaction. This study has adopted a life‐span perspective on this particular behaviour and has contributed to identify different psychological processes that explain how self‐gift giving tendencies come about as well as the long‐term consequences that they engender. This study has enriched our knowledge of the self‐gift phenomenon by placing this common consumption behavior in a broader perspective than the motivational, and episodic, approach that has characterized most research in this domain until now. [ABSTRACT FROM AUTHOR]

Introduction Sponsorship is an increasingly popular marketing communication tool. During the last decade, sponsorship spending in North America has increased at an average rate of 20 per cent annually as [...]