1. Selling Direct: The Final Word
- Author
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Mumford, Marvin, Damiano, Paul, Shaffer, Rusty, Remenyi, Michael, Ash, Richard, Gallien, Robert, Wineroth, Gary, Mackey, Peter, Garry, Bruce, Klosowiak, Adam, Stuhr, Victor, Adcock, Dennis, and Hoover, Richard
- Subjects
Retail trade ,Music industry ,Wholesale trade ,Vendor relations ,Wholesale dealer/distributor ,Arts and entertainment industries ,Business - Abstract
Given the diversity of products that exist under the music products industry umbrella, we argued that there is no such thing as a 'one size fits all' distribution policy, and [...]
- Published
- 2019