Consumer is the starting point of all economic activity and plays a pivotal role in the world of commerce. Business activities are carried out to satisfy the wants of consumers and it makes the consumer as king to commercial world. There is a wide spread exploitation of consumers and unfair trade practices like charging higher prices, supplying poor quality or even by adulterated goods, cheating in the weight and misleading advertisements make them even more vulnerable and more susceptible to exploitation. Customers are most often are ignorant of their basic rights of safety, right to choose, right to be heard and right to information. There are psychological factors also at play. A purchase decision basically involves what, how and where but not every purchase decision is planned. A consumer's perception also plays a role in decision-making. This post-purchase dissonance occurs immediately following a purchase. Consumers start having second thoughts as to the wisdom of their purchase. This naturally affects how a consumer evaluates a product which in turn, leads to her level of satisfaction. In other words, it can be safely presumed that post-purchase dissonance and consumer litigations are directly related to customer satisfaction (Longenecke, 2014) A consumer who is unhappy with the purchase processor the product during and after use may force a consumer to file complaints against the company, post a negative review on online forums or ultimately take it up with redressal forums. Unfortunately, not many resort to the final step and often they are not aware of their rights; they are not aware of the right to be protected against the marketing tricks of the sellers; they are not aware of their right to be protected from abuse. In fact, many of them are not even aware that there are mechanisms and forums through which they can demand and get redressal for litigations An attempt to evaluate the effectiveness of the consumer dispute redressal forums based on the level of consumer awareness about such forums, consumer perception both about their right to complaint and their faith in these forums and finally the level their satisfaction. The study comprises an introduction to the subject matter of study, scope. its significance and also the overall perspective. The research problem, objectives and hypotheses are explained and given at the end. Significance of the Study is that the customer satisfaction has been considered a vital factor for the success of business organizations. The main objectives of the business firms are to derive maximum profit with minimum cost. Customer satisfaction leads to customer loyalty and subsequently it leads to repeated purchase (Wilson, 2008). The consumption era in marketing focuses more on customers/consumers leading to the development of post - consumption where the organizations are compelled to provide better services in addition to what they provide as additional offer to their customer (Armano, 2009). The question related to the quality of goods and services and the satisfaction related to the available services, paved the way for the development of problems related to consumption of goods and services. Which led to the consumers to think about remedial measures and it finally led to the development of various laws to protect the consumer grievances Consumer protection movements were initiated to protect the consumers all over the world against the exploitation by the producers/business firms. The first consumer's organizations were born in Denmark in 1947 and in Great Britain in 1955 where the Government created the Consumer Council in order to enable consumers to express themselves on issues reserved to producers and traders. Real normative breakthrough of consumer protection movements came with the Single European Act; it modified the Treaty of Rome by strengthening the role of the Economic and Social Committee, to whom were attributed powers to protect the consumers. Some important changes were made to the above mentioned legislation that paved the way for a wider consumer policy.(http://www.nyulawglobal.org). The Maastricht Treaty of 1992 which dedicated a specific title to the consumer protection, gave specific expertise to the new structure and ensured a remarkably high degree of protection, both for the protection of health and for the consumer's economic interests. In the early „90s consumer protection gained a prominent position with the creation of the National Consumers and Users Association which was attended by nine associations. The advocates of consumer protection have always been for harmonize the rules on fair commercial practices between businesses and consumers. In fact, The Consumer Code in Italy which came into force in 2005 went a step further and improved the rules on the fairness of competitive practices as well as those on the information. (http://www.nyulawglobal.org). Similarly, U.S. consumer laws are also vast and growing, and with them, the protection and substantiation of fair business practices. In India the government has come out with a number of measures to redress the grievances of the consumers, the major step is the development of Consumer Protection Act enacted and cane in to force in the year 1986. India has an ancient history of consumer protection. It was part of its ancient culture and formed the core of its administration (Ardhasathra). But the emergence of boundless commercial activities eclipsed the rich heritage. Along with this, gradual exploitation of the consumers also emerged, leaving them helpless. The Consumer Protection Act 1986 in India would encourage consumers to stand up for their rights and lead to an overwhelming number of litigations in consumer courts. The Act, divided such organizations as the National Consumer Redressal Forum and the National Dispute Redressal Commission, at the national level, the State Consumer Dispute Redressal Commission at the state level and the Consumer Dispute Redressal Forum at the district levels. The other state-run machineries are about 500 consumer organizations working in the field of consumer protection, the most popular among them being the Consumer Guidance Society of India (Mumbai), Citizen Action Group (Mumbai), Consumer Education & Research Centre (CERC, Ahmadabad)and Common Causes (New Delhi). Kerala, the highly literate state in the country, reveals that it is predominantly a consumer state The population in Kerala is estimated at 3.40 crore (India Guide, 2015). Unfortunately, under the capitalistic system, especially in the present form of business, on-line trading and e-commerce, exploitation is common. There are 14 districts in Kerala and in every head quarter of the districts, there are Consumer Dispute Redressal Forums (CDRFs). But proper consumer awareness is still remains as a myth not only in all districts of state of Kerala but also in all other states of India. Post - purchase litigation is a problem because of the loss and also the difficulties suffered by the consumer. In other words, it is also a problem for the governments? intentions and policies to protect the consumer against exploitation and disappointment. This is the significant social problem which, if not resolved, may result in adversity to a lion share of the population. The aim of the present study is to explore this problem further and find out how far the government-run redressal forums are able to help out the consumers in litigations. The present study focuses on post-purchase litigations and trying to find out whether the consumers are aware about Consumer Protection Act 2019 and the functions of Consumer Protection Forums and to know whether dissonant consumers are approaching the forums for litigations. It is an innovative study which may throw much light on the problems faced by consumers and the possibilities of Litigations and the results of the study will be an eye opener to the consumers and government authorities. The investigator is a member of the Kerala Legal Service Authority and as such he regularly engages classes for the common people of the villages on the provisions of the Consumer Protection Act to motivate them to approach the forums if they have any complaints about the goods purchased or the services availed of. In his role as a counselor in consumer protection, the investigator had always been curious to find out the effectiveness and efficacy of such redressal forums. This has prompted the researcher to take up a pilot study, looking into the working of consumer redressal forums in Kerala. During the pilot study the investigator studied the functions of the District Redressal Forum of Trivandrum and Thrissur. It was found that they were functioning regularly and complaints were being registered by aggrieved consumers. But it was understood from some of the advocates and from complainants that the disposal of litigations were very slow and that the litigation process become very expensive too. The investigator also understood that the number of cases registered from the distant villagers in the district were very few, either due to the ignorance about the Consumer Protection Act 2019 or the functioning of the forums or the difficulty of travelling long distance. In general, consumers of rural areas were found to be reluctant to resort to litigation for getting redressal. According to the Census Survey (2011) and as per current position Kerala has a population of more than 3.40 crores. Obviously, all of them are consumers in one way or in other way because of the purchase of goods or services. The enforcement of Consumer Protection Act by the Parliament is a sure indication that the common people are exploited by the business agents, traders, manufacturers and service providers The number of grievances filed by the customers for the past 10 years is given below (23,766 / 3. 45). All these facts and figures indicate the need for and significance of the present study. During the review of literature on the subject the investigator came across more than hundred odd studies on the subject which again emphasized the relevance of the present study. Title of the Study has been designed as "The Post purchase litigation and Consumer Dispute Redressal Forums an Analytical Study in Kerala" [ABSTRACT FROM AUTHOR]