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Although some people may shudder at the thought of "research," in fact everyone that directs a communication center uses concepts and frameworks to create, develop, and operate those centers. In this inaugural issue of the "Communication Center Journal," Kathleen Turner considers the value of research to communication center directors' common endeavors and suggests several areas of investigation that would yield benefits.

Reviews the various Presidential libraries, then offers a detailed account of the holding of the LBJ Library. Encourages communications scholars to avail themselves of the presidential libraries' resources. (MS)

Describes the relationship among the social movements of the 1960s, particularly the feminist movement and the mass media. Analyzes the nature of the rhetoric of social activism in that period which is characterized by the ego-defensive responses to media-created reality and by ego-building responses to media's reality-creating potential. (JMF)

Describes a media history assignment in which students interview older adults about changes they have observed in communication media. (PD)

The cozy arrangement of marketers embedding their products in mediated messages has its antecedents in radio and television, when sponsors often controlled the entirety of programs, from writing to casting to pitches for the products within the program. This essay sketches the rise and fall of this system as it paved the way for contemporary product placement. [ABSTRACT FROM AUTHOR]

Discusses the future of rhetorical studies. Possibilities for rhetorical studies in the twenty-first century; Conclusion.

Examines 'Time' magazine's coverage of religious news, concluding that although 'Time''s coverage of religion is biased toward East Coast Episcopalians and Jews, and to a lesser extent, Catholics, "religious news receives no special dispensation from the processes of selection and adaptation which shape all varieties of news.