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1. Uses and Gratifications Motives As Indicators of Magazine Readership.

Author

Payne, Gregg A., Severn, Jessica J.H., and Dozier, David M.

Subjects
NEWSPAPER circulation, READERSHIP, PERIODICAL circulation, JOURNALISM, PUBLISHING
Abstract

Investigates the uses and gratifications motives as indicators of magazine readership in the U.S. Examination of the capacity of typology to accommodate trade and consumer magazines; Applicability of the typology to magazine use; Capacity of the typology to predict use of one or the other of the magazine types.

Published
1988
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