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Your search keyword '"Sebastien Soulez"' showing total 4 results
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4 results on '"Sebastien Soulez"'

1. Marketing-sales alignment and business practices

Author

Nora Bezaz, Thierry Himber, Sebastien Soulez, Centre Européen de Recherche en Economie Financière et Gestion des Entreprises (CEREFIGE), Université de Lorraine (UL), IUT Hubert Curien Epinal, COACTIS (COACTIS), Université Lumière - Lyon 2 (UL2)-Université Jean Monnet [Saint-Étienne] (UJM), and Université Lumière - Lyon 2 (UL2)

Subjects
[SHS.GESTION]Humanities and Social Sciences/Business administration, ComputingMilieux_MISCELLANEOUS
Abstract

International audience

Published
2021

2. 'We are a member-owned bank': is the cooperative governance a good signal for employer branding to attract potential employees?

Author

Chloé Guillot-Soulez, Sebastien Soulez, Laboratoire de Recherche Magellan, Université Jean Moulin - Lyon 3 (UJML), and Université de Lyon-Université de Lyon-Institut d'Administration des Entreprises (IAE) - Lyon

Subjects
[SHS.GESTION]Humanities and Social Sciences/Business administration, ComputingMilieux_MISCELLANEOUS
Abstract

International audience

Published
2019

3. Personalization effects in recruitment advertising: the mediating role of considerateness

Author

Jean Pfiffelmann, Nathalie Dens, Sebastien Soulez, Laboratoire de Recherche Magellan, Université Jean Moulin - Lyon 3 (UJML), Université de Lyon-Université de Lyon-Institut d'Administration des Entreprises (IAE) - Lyon, Faculty of Applied Economics, and University of Antwerp (UA)

Subjects
Personal Sense of Uniqueness, Online Advertising, Considerateness, Personalization, [SHS.GESTION]Humanities and Social Sciences/Business administration, Need for Cognition, [SHS]Humanities and Social Sciences
Abstract

International audience; Across two between-subjects online experiments, we demonstrate that personalizing Facebook job advertisements with the integration of personal information in the ad increases job-pursuit intention through perceived considerateness (i.e., the feeling of being considered). Study 1 shows that need for cognition moderates the influence of personalization on considerateness, so that high need for cognition individuals do not experience considerateness when being exposed to a personalized ad containing both their first name and profile picture. Study 2 shows that only individuals with a strong personal sense of uniqueness experience considerateness when being exposed to a personalized ad containing only their first name. Therefore, the mechanism by which personalization transmits its effect on job-pursuit intention through considerateness is conditioned by personal traits. Our paper contributes to the understanding of personalized recruitment advertising by revealing a new working mechanism of ad personalization and its conditional process.

Published
2019

4. The relationship between sports sponsorship announcements and the stock prices of sponsors: an event study

Author

Sebastien Soulez, Centre Européen de Recherche en Economie Financière et Gestion des Entreprises (CEREFIGE), Université de Lorraine (UL), and UL, Cerefige

Subjects
Sports sponsorship announcements, [SHS.GESTION]Humanities and Social Sciences/Business administration, Stock prices, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, [SHS.ECO] Humanities and Social Sciences/Economics and Finance, [SHS.GESTION] Humanities and Social Sciences/Business administration, ComputingMilieux_MISCELLANEOUS
Abstract

International audience

Published
2013

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