1. Modern internet search analytics and thyroidectomy: What are patients asking?
- Author
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Neeraj Suresh, Christian Fritz, Emma De Ravin, and Karthik Rajasekaran
- Subjects
information quality ,online health education ,search analytics ,thyroid surgery ,thyroidectomy ,Otorhinolaryngology ,RF1-547 ,Surgery ,RD1-811 - Abstract
Abstract Objectives Thyroidectomy is among the most commonly performed head and neck surgeries, however, limited existing information is available on topics of interest and concern to patients. Study Design Observational. Setting Online. Methods A search engine optimization tool was utilized to extract metadata on Google‐suggested questions that “People Also Ask” (PAA) pertaining to “thyroidectomy” and “thyroid surgery.” These questions were categorized by Rothwell criteria and topics of interest. The Journal of the American Medical Association (JAMA) benchmark criteria enabled quality assessment. Results A total of 250 PAA questions were analyzed. Future‐oriented PAA questions describing what to expect during and after the surgery on topics such as postoperative management, risks or complications of surgery, and technical details were significantly less popular among the “thyroid surgery” group (P
- Published
- 2024
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