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Tourism plays an important role in the economic and cultural development of society, producing many positive and negative effects. This study aimed to (a) assess the impact of tourism on modern life in Montenegro based on the attitudes of residents and (b) standardize instrument (questionnaire) for assessing these impacts. The sample formed by 521 adults from three different tourist regions (coastal, continental, mountainous). The questionnaire has high validity and reliability. Two components (two independent scales) have been extracted - the negative and positive social impact of tourism. It was found that the increase in positive impacts is followed by an increase in negative effects too. Type of the region, level of municipal development and engagement of respondents in tourism influence significantly the differences between attitudes of examinees. Those who live by tourism most respect its importance for local development.

The purpose of the study is to defining and assessment of the impact of the determinants affecting the development of entrepreneurship in Vojvodina's sustainable tourism. The empirical part of the study was conducted using the Survey method. The basic research instrument was a questionnaire. Its construct was based on the factor models of entrepreneurship, amended and adapted with item entries which can be deemed correspondent with particularities of the tourism environment of the AP of Vojvodina. The results indicate that the factors of Education and Partnership are the determinants with the strongest influence on the development of entrepreneurship in Vojvodina's sustainable tourism. Factors such as education and partnership are rated with the highest impact. Partnership, education, and cooperation between all interested stakeholders are a prerequisite for sustainable tourism in Vojvodina.

The subject of the research in this paper is the development of entrepreneurship based on Pro-poor tourism principles in rural destinations. The aim of the research is to project development models of entrepreneurship based on Pro-poor tourism in the rural environments in Serbia. General analytical-synthetic research method has been applied, in the span of bibliographic-speculative, to empirical approach. The poverty of rural population is a heated problem in many countries, Serbia included. Developing entrepreneurship in the field of tourism stands out as one of the most efficient ways to solve this problem. Focusing on the just allocation of material and immaterial goods in a local community area includes adopting the concept of tourism and entrepreneurship development based on Pro-poor tourism. This includes the development of micro type businesses, small and family companies, the development of tourism business through diversification of products and activities traditional for the households in rural areas, and including the development principle that focuses on the interests of the poorest members of the local community. For this reason, reliance of local resources with promoting local capacities and increasing the participation level of the local community in developmental activities is the key of success of Pro-poor strategies.

The subject of the research in this paper is the development and the application of entrepreneurship in rural tourism destinations. The aim of the paper is to identify key forms of rural entrepreneurship tourism in Vojvodina. General analytic-synthetic method of research was applied, spanning from the bibliographic-speculative to empirical approach. It has been determined that messuages, villages as tourist products, ethno-houses, and rural households that provide services of accommodation and food, eco-active tourism, tourism offer of food and drinks produced in the system of organic production, as well as traditional rural events, can be the basis of rural tourism product in Vojvodina. The development of rural tourism should be based on effective investment in the tourism offer through entrepreneurial projects that are in accordance with modern trends of demand. Investment into tourism offer in rural tourism destinations would influence the growth of income made from rural tourism, and therefore, the economic development of those areas.

A special place among tourist attractions belongs to those from the field of culture and cultural heritage. In last decades cultural tourism faced a rapid growth on global market and therefore became a subject of numerous studies. Culture in Vojvodina has a long and rich tradition. Centuries of cohabitation inducted mutual cultural influences of many nations and resulted in a rich cultural diversity of expressions and their fruitful interaction. Today, there is a vast number of local traditional events and festivals in Vojvodina. Some of them exceeded the local market and expanded through the region and beyond. Events in Vojvodina have significant tourism potential, although a majority has a local character with insignificant or no tourist importance. Most of these events are unsustainable as well as spatially and temporally unsynchronized. Using the results of previous mapping, data collection and focus group research, the aim of this paper is to classify all existing cultural events in Vojvodina and propose the guidelines for their improvement in order to strengthen the cultural identity and cultural tourism product. The proposed steps and guidelines outlined in this paper should lead to improvement of cultural tourism, through strengthening tourism potentials of cultural events in Vojvodina.

Integration and globalisation processes are unavoidable in all fields of business economy, including tourism. Potential success of wine tourism in Sremski Karlovci should be based on diversification of products that entails an influx of tourism and winemaking into other fields of economy. During the development of wine tourism offer, it would be advisable to consult the experiences of the developed wine region and to use their models, which is done in this paper, via benchmark analysis of offers of Sremski Karlovci wineries with those of the Ontario region (Canada) and the place of Villány (Hungary). The goal of this paper is to establish the possible directions of development of the integral product of wine tourism of Sremski Karlovci as a prerequisite for integration into the regional tourism offer. The research indicates that wine tourism offer of Sremski Karlovci is underdeveloped. A large number of product diversification fields are not recognised. The future development of Sremski Karlovci wineries should be based on conquering of those very fields. Such a tourism product could more easily be integrated into the regional wine tourism offer.

Reducing poverty is one of the primary activities that must be implemented by developed countries and developing countries alike. Seeing as tourism has a major impact on the global and local economy through the implementation of the objectives of poverty reduction, the pro-poor tourism strategy must be included in the agenda of tourism development. The aim of the pro-poor strategy is to increase the economic and socio-cultural benefits for the local population. The theoretical frame for the creation of these strategies is almost inexistent, but a number of small initiatives is what indicates the further course of activities. Criticisms of the strategy of pro-poor tourism and problems occurring in practice should not be ignored, because the identification of these problems is the first step toward solving them and improving the existing strategies. Therefore, this paper aims to point out the advantages and disadvantages of applying the principle of pro-poor tourism. The subject of the paper is the identification of the key determinants of pro-poor tourism strategies and the requirements for the investors, tourists and local people to reap the benefits of pro-poor tourism.

In the past two decades, companies have been mentioning achievement of sustainability in their activities as a target of companies, governments and non-profit organizations, although measuring the degree to which an organization conducts its activities in a sustainable manner, can be very difficult. Sustainable tourism development requires a process of planning and management that will unite the interests of various stakeholders in a sustainable and strategic way. It requires an understanding of the meaning of sustainable development and guiding values for promoting sustainable tourism. The paper points to the importance of cross-sector partnerships and the roles of different stakeholders in the planning of sustainable tourism projects. Special importance is given to the community of which a willingness to understand the impacts of tourism industry is expected, as well as various procedures of engagement in participatory planning, consensus building and conflict resolution among all stakeholders. The aim of this research is to find an optimal model of planning of sustainable tourism projects that would take into consideration the interests of all stakeholders and reflect the specificities imposed by the acceptance of the concept of sustainable development by all participants in the project.

The subject of research is tourist offer of a camp which would satisfy the needs of tourists who want an active recreation, with changeable and attractive facilities in the Balkan Scout Center (BSC) of Jovac. The goal is to define a model for recreational tourism product mix of the Balkan Scout Center, based on the analysis and evaluation of the elements of supply and identifying the demand for a certain program content. The research was conducted from April to August 2012, as a part of activities implemented in BSC events: Easter camp, Summer camp and Volunteer camp. The sample consisted of 100 visitors (respondents); the administered instrument was a specifically designed questionnaire and the methods on which the analysis of the modeling was based were: frequency of occurrence, comparative analysis (Benchmarking), SWOT and PEST. The research results confirm the existence of necessary resources for the implementation of the contents in the field of recreational tourism in the BSC, and the possibility of implementation of the product mix that includes day trips and a variety of outdoor recreational activities.

If the revival of Fruška gora villages is to be achieved and their extinction prevented, economic activity must be revived, thus enabling the existential conditions for country life. One of the alternatives is to revive the tourist village through the creation of high-quality tourism products and/or services that could be realized on the market. Merging of Fruška gora villages and monasteries may be provided with the necessary resources. However, before planning the tourist products and services, it is necessary to examine the target market demand and determine if there is potential for travel demand. If so, it would generate realistic demand after a market activation of tourism products and services. Therefore, the subject of this paper is rating of attitudes and opinions of the residents of the city of Novi Sad of the particular forms of tourism products / services that might be a part of the offer of the Fruška gora monasteries and villages in order to prove or disprove the validity of the programming of tourist products and services in Fruška gora villages and monasteries, as well as their placement on the tourist market. The study included 75 adult respondents who live in the city of Novi Sad. Survey was used, and data were analyzed by statistical analysis. The results showed that the residents of Novi Sad recognize monasteries and villages of Fruška gora as a valuable resource. There is a high level of interest in this type of tourist products and services that can result in a satisfactory real travel demand.

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Sustainable rural tourism requires a high rate of local participation to achieve planning and development objectives. Particularly significant is the role of local non-governmental organisations (NGOs) to facilitate and plan useful projects pertinent to rural development and tourism that aim to include the local population in such activities. During the last two decades, the increasing number of NGOs in developing countries has led to them becoming influential actors in sustainable development in many fields and bearers of various ideas, projects and other activities. This is particularly evident in rural tourism, where NGOs have become prominent in the field of rural attractions as well as in the training and capacity building of local communities. Tens of NGOs whose activities are essentially directed towards rural development are active in Vojvodina, however, their actual role in sustainable tourism is not completely understood. This study regarding the NGOs concerned with rural development aimed to identify, analyse and evaluate the role of non-governmental organisations in sustainable rural tourism in Vojvodina. The starting presumption was that NGOs have a clear and significant role in the sustainable development of rural tourism in Vojvodina. The basic methods and techniques of data collecting were observation and analysis of documents and the techniques of standardised interviews, with elements of indepth interviews. This research has shown that the role of the non-governmental sector in the development of tourism in Vojvodina is not visible and well defined, but also that some NGOs achieve high-quality results. [ABSTRACT FROM AUTHOR]