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Malcolm Bradbury's novel Rates of Exchange, taking the economic term "rates of exchange" as a central metaphor, depicts various exchanges occurring in the socio-economic landscape of Britain during the 1970s and 1980s. In the context of governmental emphasis on economic development, the novel intricately explores exchanges among diverse entities, playing with multiple meanings of the term "exchange". In this way, the novel itself becomes a form of "legal tender," exchanged for reader comprehension, communication, and participation. It highlights the ubiquitous presence of exchange and the risks associated with the uncertain exchange rates between different entities. Furthermore, it invites readers to participate in the story-telling and the nostalgic journey back to British literary tradition. This paper, drawing on Roland Barthes's semiotic theory along with structuralist and poststructuralist concepts, investigates the multifaceted meanings of "exchange" in the novel. Through this analysis, the paper aims to illuminate the semiotic significance of various narrative forms and the profound thematic concerns in Bradbury's work. [ABSTRACT FROM AUTHOR]