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The general subject of this analysis is the presence of myths on social media, a heritage of the previous century's mass culture, and in particular, for social movements. Social movements within networked communication are particularly endowed with mythologies, which draw on mass culture and on societies' archetypal and psychological backgrounds. This fact justifies the hypothesis that the most effective and popular social movements resort to deeper mythological forms. The specific objective is to describe concrete myths in the language of digital social movements and to review the aspects of mythology in the scholarly literature on mythology from four fields. After tracing contents and impact, a qualitative analysis, focused on two examples justified by their digital origin, is performed: the "Anonymous" movement and "Je Suis Charlie" social mobilisation. Results show the persistence of two mythological motives: the profound hero's monomyth, playing an essential identifying role, channelled through social networks, with hashtags as slogans, and the related myth of the shadow, the dark, "Anonymous" and hybrid identity. Connections and analogies with other recent examples are discussed -such as the "Me Too" and "Black Lives Matter" cases-. The conclusion is the clear connection between these two myths and the communicative strength of social movements transmitted through social networks.

La comedia de situación o sitcom (término con el que se le conoce popularmente en inglés y que surge de la contracción de las palabras “situation” y “comedy”) es uno de los géneros, dentro de las series, que más éxito tienen. Su origen está en los seriales radiofónicos y en los cinematográficos de la primera década de los veinte. En ese momento, se definen sus principales características, que se mantienen en la actualidad. Identificamos sus rasgos distintivos. Analizamos las etapas que atraviesa este género y prestamos una atención especial a las nuevas formas de publicidad y difusión que utilizan las sitcoms más populares en la actualidad.Abstract in English: The situation comedy or sitcom (a term that is popularly known in English and that arises from the contraction of the words "situation" and "comedy") is one of the most successful genres within the series. Its origin is in the radio serials and the film serials of the first decade of the twentieth century. At that time, its main features, which remain today, are defined. We identify its distinctive features. We analyze the phases that crosses this genre and we pay special attention to new forms of advertising and broadcast that use the most popular sitcoms today.