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Award ceremonies value and highlight the best pieces of communication, reflecting the innovative trends of advertising practice, and are also on the rise as places for meeting and exchanging experiences, points of reflection on the challenges facing the industry and events to showcase the high value of the industry. The aim of this study is to evaluate the methodology of advertising festivals and identify the criteria for their operation. A content analysis of the official websites of 85 international award ceremonies with 20 indicators was carried out. The results show the non-specialized, general nature of most of the annual events. Five major award category types are identified: media and actions, digital, differential feature of the endeavour, resources used and results obtained. The jury selection criteria are only made public for one in ten award ceremonies, while the criteria for the assessment of the pieces are not known for 40% of the award ceremonies. This study has theoretical–practical implications, and expands upon previous knowledge regarding award, the selection of people and pieces, and the criteria for both. It concludes by underlining transparency as a potential area for improvement. [ABSTRACT FROM AUTHOR]

Internet Technologies for Empowerment and Participation (TEP) have fostered spontaneous bottom-up movements that have allowed young minorities to advocate for initiatives for improving their communities. The most recent theories confirm the emergence of an empowered citizenry thanks to the technology they are using for the common good. Within these positive visions for Internet activism, there is a position that stands out that affirms that there is a gender difference in the use of these technologies; compared to men, 'young women use the Internet in a way that contributes to social well-being'. A paradigmatic example of this use is the young blogger Malala Yousafzai, who was awarded with the Nobel Peace Prize. Using the case study method, this article explores six paradigmatic examples that illustrate the new ways women are empowering themselves through the Internet. [ABSTRACT FROM AUTHOR]

The results of the elections to the European Parliament of 25 May 2014 marked a before and an after for Spanish politics. This influential European campaign took place at a moment when Internet use was well established as a tool, with political parties and candidates actively using social media. This article aims to research whether Spanish parties are using Twitter to develop interactive communication, or simply for broadcasting messages. Thus, the Twitter activity of various political parties during the 2014 European campaign is content-analysed. Results indicate that activity seems to depend on ideology, that parties are revealed to be committed to unidirectional communication/broadcasting, and that debate on Twitter is fundamentally between the politicians themselves. On a theoretical level, our data are in line with the idea that the normalisation hypothesis tends to prevail. [ABSTRACT FROM AUTHOR]

The general objective of this paper is to go deeper into the youtubers phenomenon as opinion leaders, therefore, the importance of these people as prescriptors for children and teenagers. Specifically, we propose to analyse the case of Evan Snyderan American child who, at the age of eight, (2011) began to use YouTube to comment on video games. While his number of followers increased, the themes of his videos became more and more diverse. We have carried out a content analysis of Evan Snyder's youtube channel. The variables to be examined are: brands which appear in the videos, the sectors to which they belong, as well as video types. The results show that his leadership starts in the first period when the teenager develops his personality and specialization. [ABSTRACT FROM AUTHOR]

Instagram is one of the main social networking services personal style bloggers choose for interacting with followers. The goal of the present study is to detect the most common principles of visual composition and themes used by the world's ten most influential bloggers. To achieve this goal we have employed a content analysis, using a sample of 503 Instagram images. The results indicate that the bloggers' visual pattern of choice on Instagram corresponds to a wide shot with a full body view of the blogger against a significant background. The shot is taken at eye level angle and the predominant visual elements --the blogger and/or the product-- are located in the centre of the photograph. [ABSTRACT FROM AUTHOR]