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Nautical tourism is a growing sector that records excellent tourist results even in this uncertain time of the pandemic covid 19. According to the statistical data, an increasing number of people use the tourist offer of nautical tourism and cruising. Modern tourists need more than just accommodation and food. They are looking for a more sophisticated tourist offer and they find it in destinations that offer a diverse touristic product. Sea voyages or cruises record a constant growth and resource development. With a nautical charter, the focus on the peak season is slightly smaller than is the case with the overall tourist traffic, while at the same time the share of pre- season and post-season is higher. In this way, the negative consequences of the seasonality of tourism are mitigated. Today in the time of the pandemic, this is an ideal type of vacation because it is less massive, with limited capacities and fluctuations.

The purpose of this paper is to address the legislative reform of the recreational boating legislation currently pending in Italy (Law 167/2015, which has delegated the power to reform the Yachting Code to the Italian Government) with a specific focus on the relationship between the Yachting Code and the Navigation Code. The issue will be addressed through an analysis of the history of the relationship between the rules governing recreational boating and the general navigation legislation in Italy. Starting with an analysis of the first few rules of the Navigation Code devoted to recreational boating, which had been regulated together with the forms of operation of the ship for economic purposes, the discussion will then review the contents of Law 50/1971 (s.c. ‘’piccolo codice della nautica da diporto’’), which led to the first division between recreational boating and general navigation legislation. Law 172/2003 – a piece of legislation which was intended to reorganize and boost recreational boating and nautical tourism – will also be mentioned, considering the legislator’s attempt to make the rules governing recreational boating fully autonomous from the general maritime legislation. Law 171/2005 (s.c. ‘’codice della nautica da diporto’’) will then be briefly reviewed, with particular emphasis on the legislator’s choice to recognize that recreational boating rules have a special nature in relation to general navigation legislation, but are not fully autonomous from it. The paper will finally focus on the choice made by the legislator through Law 167/2015 – an act which delegates the Government to reform the Yacting Code – which confirms the approach chosen by the ‘’codice della nautica da diporto’’, and on the consequences of such choice on legal institutions such as the shipowner’s limitation of liability., Svrha ovog članka jest dati pregled reforme zakonodavstva koje uređuje rekreacijsku plovidbu, a koji je u tijeku u Italiji (Zakon 167/2015, kojim se ovlaštenje za reformu Zakona o rekreacijskoj plovidbi delegira talijanskoj Vladi), s posebnim osvrtom na odnos između Zakona o rekreacijskog plovidbi i Pomorskog zakonika. Predmetu se pristupa kroz povijesnu analizu odnosa između pravnih pravila koja uređuju rekreacijsku plovidbu te pravila općeg pomorskog prava u Italiji. Počevši od analize najranijih nekoliko pravila Pomorskog zakonika posvećenih rekreacijskoj plovidbi, koja je tada bila uređena u sklopu zajedničkog općeg pomorskog prava za trgovačke brodove, rasprava se nastavlja kroz pregled sadržaja Zakona 50/1971 (tzv. ‘’mali zakon o rekreacijskoj plovidbi’’), koji je doveo do prvog razdvajanja zakonodavstva o rekreacijskoj plovidbi i općeg pomorskog zakonodavstva. Zakon 172/2003 – propis kojim se namjeravalo reorganizirati i poduprijeti razvoj rekreacijske plovidbe i nautičkog turizma – također će se spomenuti u ovom kontekstu, s obzirom na zakonodavčev pokušaj da pravila o rekreacijskoj plovidbi učini potpuno autonomnima u odnosu na opće pomorsko zakonodavstvo. Zakon 171/2005 (tzv. ‘’zakon o rekreacijskoj plovidbi’’) kratko će se analizirati, s posebnim naglaskom na zakonodavčevo uvažavanje posebne prirode pravila koja uređuju rekreacijsku plovidbu u odnosu na opće pomorskopravne propise, premda ona nisu posve autonomna u tom zajedničkom pravnom okviru. Konačno, usredotočit ćemo se na zakonsko rješenje usvojeno Zakonom 167/2015 – a to je propis kojim se Vladi delegira reforma Zakona o rekreacijskoj plovidbi – koji potvrđuje pristup usvojen Zakonom o rekreacijskoj plovidbi iz 2005., te na reperkusije koje takav pristup ima na pravne institute poput ograničenja odgovornosti brodara.

U ovom znanstvenom radu istražuje se kruzing turizam na području Mediterana, s posebnim naglaskom na luke za prihvat brodova na kružnim putovanjima. U radu su analizirani podaci o pristajanju brodova i putnika u najprometnijima lukama za prihvat brodova na kružnim putovanjima na području Mediterana. Istražile su se tendencije u prometu putnika od 2012. do 2017. godine kod pet najvažnijih luka za kruzing promet na Mediteranu: Barcelona, Civitavecchia, Baleari, Venecija i Marseille. Na osnovi mentalno verbalnih spoznaja o ranije spomenutom, kvantificirane su odabrane varijable modela na indeksnoj skali od nula do 100, informacijskog modela mediteranskog kruzinga za 2017. godinu.

U radu se sustavno i pregledno utvrđuje značenje morskog i obalnog prostora za obavljanje djelatnosti nautičkog turizma. Sagledava se ekološki aspekt prostora te se ukazuje na potrebu sustavnog i multidisciplinarnog planiranja njegova razvoja i korištenja. Nautički turizam, svojom specifičnom aktivnošću i potrebom za prostorom, oko obalne linije u prostoru pomorskog dobra, potencira probleme zaštite obalnog i morskog okoliša. Smještaj luka nautičkog turizma i uređenje prostora postaje jedno od najvažnijih pitanja. Poradi toga, prostorni planovi moraju biti podređeni zaštiti i unapređenju okoliša, što podrazumijeva učinkovito, ali racionalno upravljanje obalnim područjem. Autori naglašavaju važnost integralnog upravljanja u funkciji razvoja nautičkog turizma i izbora lokacija luka nautičkog turizma. Ističe se značenje kontinuiranog istraživanja radi razumijevanja njegove uloge u razvoju gospodarstva zemlje. Uzimajući u obzir prostorne i ekološke aspekte razvoja nautičkog turizma, izrađen je model održivog razvoja luka nautičkog turizma. Model upućuje na odabir znanstvene metodologije korištenjem metoda višekriterijske analize te na timski rad stručnjaka različitih područja., This paper systematically and clearly definesthesignificanceoftheseaandcoastalareainnauticaltourismactivities’ preformances. Ecological aspect of the area is considered and the need for a systematic and multidiscipline planning of its development and the usage is pointed out. With its specificactivityandtheneedforspacearoundthe coastal line within maritime domain, nautical tourism emphasizes problems of protection of costal and sea environment. Location of nautical tourism ports and spatial planning becomes one of the most important issues. Therefore, spatial plans have to be subordinated to the protection and promotion of the environment, which implies efficient, but sensible managing of the coastal area. Authors have emphasized the importance of integral managing in the function of nautical tourism development and selection of nautical tourism ports locations. The significance of sustained research is pointed out in order to understand its role in development of country’s economy. Respecting areal and ecological aspects of nautical tourism development, a sustainable development model of nautical tourism ports has been completed. The model indicates the selection of scientific methodology using methods of multicriterial analysis and team work of experts from various fields.

Nautički turizam zauzima vrlo bitno mjesto u razvoju gospodarskih djelatnosti pojedine zemlje te se smatra bitnim čimbenikom za razvitak turizma uopće. To je poseban oblik turizma koji se po svojim specifičnim obilježjima razlikuje od ostalih oblika turizma, a posebno zbog modela gospodarenja pomorskim dobrom. Svrha rada je ukazati na važnost nautičkog turizma za gospodarstvo Hrvatske koja se ogleda u financijskim i drugim rezultatima koje ovaj vid turizma ostvaruje. U ovom radu autori analiziraju sadašnje stanje nautičkog turizma u Hrvatskoj te ističu prednosti izgradnje novih marina u Hrvatskoj. U cilju utvrđivanjaprednosti i nedostataka nautičkog turizma u Hrvatskoj u odnosu na okruženje te mogućnosti daljnjeg razvoja, daje se prikaz istraživanja Tomas Nautika Yahting iz 2012. godine. Doprinos ovog rada ponajprije se ogleda u analizi prethodnih istraživanja te u donošenju mogućih mjera za daljnji razvitak nautičkog turizma u Hrvatskoj. Poseban cilj rada ogleda se u provedbi SWOT analize i prezentiranju rezultata putem SWOT matrice.

Marinas are the most important nautical tourism entities, whose competitiveness, business excellence and long-term prospects are not the only features upon which their business operations are based. In the modern business world, the significance of corporate social responsibility (CSR) is increasing. All marina businesses should, therefore, be measured based on their contribution to the economic progress, ecological quality and social capital. The goal of this paper is to provide a theoretical and practical contribution to the understanding of CSR in marinas, while its purpose is to determine the role of CSR in achieving the competitiveness of marinas in the nautical tourism market. The research has shown, considering the relatively low percentage of marinas that responded to the survey questionnaires, insufficient integration of the CSR in the Croatian marina business, as well as their poor interest in the CSR evaluation. Additionally, the implementation of such a practice in the observed marinas is also very recent, leaving considerable room for improvement and progress, which will be manageable only in cooperation with a stimulating environment. The implementation of CSR in the marina business is a great challenge, but it can result in various benefits for their competitiveness, image and communication and collaboration with various stakeholders., Najvažniji poslovni subjekti nautičkog turizma su marine, kod kojih dugoročnost, konkurentnost i poslovna izvrsnost nisu jedine postavke na kojima se zasniva poslovanje. U suvremenom poslovnom svijetu sve veći značaj poprima i društveno odgovorno poslovanje (DOP). Ukupno se djelovanje marina zbog toga treba mjeriti na temelju njihovog doprinosa ekonomskom napretku, ekološkoj kvaliteti i društvenom kapitalu. U skladu sa spomenutim, cilj ovog rada bio je dati teorijski i praktični doprinos razumijevanju DOP-a marina, a svrha rada utvrditi ulogu DOP-a u postizanju konkurentnosti marina na nautičko-turističkom tržištu. S obzirom na relativno mali broj marina koje su dale svoje odgovore na anketne upitnike, istraživanje pokazuje nedostatnu integriranost DOP-a u poslovanje hrvatskih marina, kao i slabo zanimanje za evaluaciju po kriterijima DOP-a. Povrh toga, implementacija jedne takve prakse u promatranim marinama je također nešto što je tek nedavno uvedeno i što ostavlja dosta prostora za poboljšanja i napredak, a što će se jedino moći postići u suradnji sa stimulirajućim okruženjem. Implementacija DOP-a u poslovanju marina predstavlja veliki izazov, ali može rezultirati velikim pogodnostima za njihovu konkurentnost, imidž i suradnju s raznim dionicima.

Struktura proizvoda u nautičkom turizmu čini ovaj oblik turizma sezonski manje osjetljivim. Ipak, 50% nautičara u Hrvatskoj boravi na svojim plovilima tijekom srpnja i kolovoza čime se pokazuje snažna sezonalnost ovog oblika turizma. Jedna od mogućnosti za smanjenje sezonalnosti predstavlja uključivanje različitih komplementarnih oblika turizma u nautički turizam. U ovom se radu razmatra upravo komplementarnost nautičkog i drugih oblika turizma s ciljem utvrđivanja učinaka koje luke nautičkog turizma ostvaruju uključivanjem ponude drugih specifičnih oblika turizam u svoju ponudu., The structure of products in nautical tourism makes this form of tourism less seasonally sensitive. However, 50% of boaters in Croatia vacation on their vessels during July and August, which still proves a strong seasonality character of this form of tourism. One of the possibilities for reducing the seasonality relates to inclusion of various complementary forms of tourism in nautical tourism. This paper explores the complementarity of nautical and other forms of tourism aiming to establish the effects of including other specifi c forms of tourism in the nautical tourism ports offer.

Hrvatski dio Jadranskog mora s obzirom na razvedenost obale vrlo je privlačan za plovidbu plovila nautičkog turizma. Iako se plovidba navedenih plovila odvija pretežno u toplijem dijelu godine, odnosno u povoljnijim meteorološkim i oceanološkim uvjetima, nemali broj plovila doživljava pomorske nezgode. Analizom vrsta pomorskih nezgoda te njihovih uzroka moguće je definirati zaključke o razlozima određenih pomorskih nezgoda i na osnovi dobivenih zaključaka odrediti mjere kojima se nezgode mogu spriječiti ili umanjiti njihove posljedice. Kako bi se mogli izvesti kvalitetni zaključci o uzrocima nastanka pomorskih nezgoda analizirana je baza podataka pomorskih nezgoda Nacionalne središnjice za traganje i spašavanje na moru. U navedenoj bazi podataka izdvojena su i analizirana plovila nautičkog turizma s obzirom na vrstu plovila, broj plovila, broj nezgoda te vrijeme i mjesto nastanka nezgode., The Croatian part of the Adriatic Sea with an indented coastline is very attractive for leisure crafts sailing. Although leisure crafts are often sailing in the warmer part of the year when the meteorological conditions are favourable, a considerable number of the crafts are involved in accidents at sea. Analysing the types and causes of these accidents, it is possible to find out why some accidents happen, and based on the obtained results and conclusions made, it is possible to propose some measures to prevent accidents at sea or reduce their consequences. In order to reach adequate conclusions on the possible causes of the accidents, the database of marine accidents, led by the National Center for Coordinating Search and Rescue at Sea, have been analysed. Leisure crafts are taken out of the database as a special category and are analysed based on the type of the crafts, number of the crafts, number of the accidents and time and place of the accident.

Through relevant understanding of nautical tourism as a system it is possible to plan its further development and optimize the measures necessary for sustainable development. Based on that, it is possible to determine the quality and quantity of developing the necessary infrastructure and facilities of nautical service, taking into account the effective protection of the marine environment as one of the most valuable resources of the Republic of Croatia whose management should be based on economic, social and environmental aspects in accordance with principles of sustainable development. To ensure the above, it is necessary to make plans in advance, or to predict potential locations as well as technological solutions for the development of infrastructure, and to analyze the economic and legal parameters, giving special attention to environmental protection during planning, construction, and implementation thereof.

This paper presents a systematic and comprehensive analysis of the economic, social and environmental aspects of developing nautical tourism. It examines the problems of sitting and selecting the location of a nautical port, and it identifies economic and political, and socio-cultural factors. The paper brings out the importance of balanced development of a port of nautical tourism as a primary determinant of the integrated management of the marine domain. Due to its manifold multiplier effects, nautical tourism is a major branch of tourism that has great potential for development in Croatia. The paper points out the importance of systematically valorising the potential of nautical tourism on the principles of sustainable development, while encouraging and raising the nautical-tourism offering to a higher level. It underlines the need to enlarge the capacities of nautical-tourism ports, especially on Croatia’s islands, thus helping to increase the standard of living of coastal residents. In doing so, the development process must take into account the principles of spatial organisation and the needs of people living and working within the territory of a nautical-tourism destination., tourismos, Vol. 6 No. 1 (2011)

In this paper is given the quantification of the main variables of traffic information model in terms of sustainable development of tourism in the Split-Dalmatian County for 2012 year. In transition countries like Croatia the transport activity has been often viewed as dilemma: is the transport factor that makes or defines economic development, as well as tourism was analyzed only through the balance of payments of the state, and later on it became economic development engine. State without good road and rail networks, modern air and sea ports, modern urban transport and supporting facilities cannot significantly develop tourism.

U radu se prikazuju rezultati istraživanja ostvarene marketinške komunikacije između marine (nautičke ponude) i nautičara (nautičke potražnje). Istraživanje je provedeno na reprezentativnom uzorku marina u Republici Hrvatskoj, a dobiveni podaci su analizirani različitim statističkim metodama. Dobiveni rezultati su pokazali da marine ne koriste u dovoljnoj mjeri promotivne aktivnosti kako za ostvarivanje tako i za očuvanje odnosa s nautičkom potražnjom. Dokazano je postojanje pozitivne korelacijske veze između korištenja promotivne aktivnosti i učinaka koje marine ostvaruju i u fizičkim i vrijednosnim pokazateljima uspješnosti poslovanja., This paper reports on the results of a research on the realized marketing communication between marina (nautical supply) and nautical tourists (nautical demand). The research is conducted on a representative sample of marinas in the Republic of Croatia and the obtained data is then analysed by different statistical methods. The obtained results have shown that marinas don’t use promotional activities sufficiently to create as well as to sustain the relationship with the nautical demand. The existence of a positive correlative connection between the use of promotional activities and the realized effects in physical and value business performance indicators of the marinas has also been proven.

Tourism is today one of the most important economic activities and nautical tourism as a selective form of tourism has a special significance for the development of Croatia. It is expressed with constant revenue growth and physical index of accomplished tasks as well as with socio-economic results in the milieu. Croatia has a well-indented coast and attractive insular area. All these natural potentials contribute to extraordinary possibilities for further development of nautical tourism. Nautical tourism on Croatian rivers isn’t developed and it still isn’t recognised as the economic potential. Systematic approach to the development is missing and as a result it is manifested only in several recreational forms. The authors define and analyse the issues that halt the development of nautical tourism on Croatian rivers. Geophysical and natural characteristics of Croatian rivers, navigability along their waterways as well as possibilities to use these rivers in order to develop nautical tourism are examined. Authors devote special attention to direct and indirect benefits of nautical tourism in areas where it could be developed but they also pay attention to the benefits for the whole country., Turizam je danas jedna od najvažnijih gospodarskih djelatnosti, a nautički turizam, kao njegov selektivni oblik, ima posebno značenje za razvoj Hrvatske. To se izražava kontinuiranim rastom prihoda i fizičkim pokazateljima ostvarenja, kao i pozitivnim socio-ekonomskim učincima u okruženju. Hrvatsku karakterizira razvedena obala i atraktivnost otočnoga prostora. Upravo zbog takvih prirodnih potencijala nautički turizam ima iznimne mogućnosti za daljnji razvoj. On na hrvatskim rijekama nije razvijen, pa još uvijek nije prepoznat kao gospodarski potencijal. Nedostaje pritom sustavni pristup razvoju, zbog čega se očituje samo u nekoliko rekreativnih oblika. Autori u radu definiraju i analiziraju probleme koji uzrokuju usporen razvoj nautičkoga turizma na hrvatskim rijekama. Istražuju se geofizička i prirodna obilježja hrvatskih rijeka, plovnost njihovih putova i mogućnosti korištenja za razvoj nautičkog turizma. Autori naglašavaju neposredne i posredne koristi što bi ih razvoj nautičkog turizma na rijekama omogućio područjima u kojima se može razvijati, ali i koristi za cijelu državu.

Nautički se turizam razvija po visokim stopama razvoja koje su, od prvih pojava organiziranog nautičkog turizma pa do danas, uvijek pozitivne. Vrlo često se nautički turizam povezuje s morem i morskim obalama Mediterana, ali to je pogrešno. Nautički turizam u smislu receptivnog nautičko turističkog tržišta nije razvijen samo na Mediteranu, nego i na Baltiku, kao i na Atlantiku. Osim na moru nautički je turizam prisutan i razvijen na svim europskim rijekama, jezerima i kanalima. Razvojem treba upravljati u općem interesu, te svaka nacionalna ekonomija pokušava oblikovati nacionalni model razvoja. U nautičkom turizmu zamjetljiva su dva osnovna modela ili razvojna koncepta koja su bitno različita: razvojni model koji u centar pažnje stavlja lokalitet kao resurs, i razvojni model koji u centar pažnje stavlja djelatnosti koje se razmještaju na obali. Očito je da se radi o dva različita razvojna modela koji svaki za sebe imaju prednosti i nedostatke. O kakvim se razlikama radi? Koje su prednosti, a koji nedostaci? Koja je geneza tih modela? To su pitanja na koja će se pokušati odgovoriti u ovome članku., Nautical tourism is progressing at high rates of development which have, since its appearance, always been positive. Quite often, nautical tourism is identified only with the sea and the coast of the Mediterranean, but that is wrong. Quite on the contrary, nautical tourism is present and highly developed also on the Baltic sea, the Atlantic ocean and on most rivers, lakes and canals in Europe. Its even further development should be managed in the good interest of the general populace. Each national economy is trying to mold a national model of good practice. In nautical tourism two basic models or development concepts are noticeable . One of them focuses on the site as resource, and the other on activities that deploy to the coast. Both of these two models of development have its advantages and disadvantages. What are the differences? What are the advantages, and what are the disadvantages? What is the genesis of these models? These are the questions to be answered in this article.

Turizam je najveća i najraširenija industrija na svijetu, a njen nautički oblik najbrže se razvija. U tom trendu nalazi se i Hrvatska. No kao što su prednosti i velike koristi evidentne, postoji i ona druga strana. To se može pojavljivati u raznim formama, a jedna od njih je nepovoljni utjecaj na okoliš, u ovom slučaju morski. Zbog tog utjecaja koji je i po svojoj prirodi donekle neizbježan, obalne države se trude zakonskim propisima štititi okoliš u procesima njegova lukrativnog korištenja. Republika Hrvatska u svom bogatom nasljeđu i jurisdikciji ima arhipelaško more i obale (16 posto cjelokupne obale Sredozemnog mora) koje nastoji zaštititi širokim rasponom sredstava i mehanizama, prvenstveno zakonskom regulativom, počevši od Ustava do posebnih zakona i ostalih podzakonskih propisa te propisa lokalnih zajednica. Jedan od alata zaštite okoliša i obala su i studije o utjecaju zahvata na okoliš koje bi morale biti regulatori antropogenog opterećenja, te garanti da izgradnja pojedinih objekata, u ovom slučaju luka nautičkog turizma ali i luka otvorenih za javni promet marina, ne ugrožava održivo iskorištavanje morskog okoliša.

This paper systematically and clearly defines the significance of these a and coastal are ainnautical tourism activities’ preformances. Ecological aspect of the area is considered and the need for a systematic and multidiscipline planning of its development and the usage is pointed out. With its specificactivityandtheneedforspacearoundthe coastal line within maritime domain, nautical tourism emphasizes problems of protection of costal and sea environment. Location of nautical tourism ports and spatial planning becomes one of the most important issues. Therefore, spatial plans have to be subordinated to the protection and promotion of the environment, which implies efficient, but sensible managing of the coastal area. Authors have emphasized the importance of integral managing in the function of nautical tourism development and selection of nautical tourism ports locations. The significance of sustained research is pointed out in order to understand its role in development of country’s economy. Respecting areal and ecological aspects of nautical tourism development, a sustainable development model of nautical tourism ports has been completed. The model indicates the selection of scientific methodology using methods of multicriterial analysis and team work of experts from various fields.

Maritime ports are an integral part of the large towns, their most attractive, and at the same time, their most profitable area. The development of ports in Croatia and in the Mediterranean has proceeded alongside the development of maritime towns. Their age parallels the age of the towns. Throughout history, town ports have changed their economic role and profile adapting to the needs of the market and towns. The development of nautical tourism has placed great pressure on the old ports changing their existing profile. Over the centuries, town ports of large and medium-size towns have performed the function of maritime traffic, transportation of persons and cargo, and trade. For nautical tourism to achieve good development results and a consistently high development rate, it is necessary to change the classical profile of town ports by transforming them from maritime ports into ports for nautical tourism. What types of changes are involved? What do these changes bring? The answers to these questions and others shall be given in this article., Pomorske luke dio su velikih gradova i njihova najatraktivnija i najvrjednija područja. Razvoj luka u Hrvatskoj i na Mediteranu išao je u korak s razvojem gradova na obali. Njihova starost jednaka je starosti grada. Tijekom povijesti, gradske su luke mijenjale svoju gospodarsku ulogu i profil, prilagođavajući se potrebama tržišta i grada. Razvoj nautičkog turizma izvršio je na stare luke veliki pritisak, u smislu promjene njihovog postojećeg profila. Gradske luke velikih i srednje velikih gradova vjekovima su u funkciji pomorskog prometa, prijevoza ljudi i tereta i trgovine. Dobri razvojni rezultat nautičkog turizma i kontinuirano visoke razvojne stope, zahtijevaju promjenu klasičnog profila gradskih luka na način da se luke za pomorski promet transformiraju u luke nautičkog turizma. O kakvim se promjenama radi? Što donose te promjene? Na ova i druga pitanja nastoji se odgovoriti u ovom tekstu.

This paper systematically and clearly defines the significance of the sea and coastal area in nautical tourism activities’ preformances. Ecological aspect of the area is considered and the need for a systematic and multidiscipline planning of its development and the usage is pointed out. With its specific activity and the need for space around the coastal line within maritime domain, nautical tourism emphasizes problems of protection of costal and sea environment. Location of nautical tourism ports and physical planning becomes one of the most important issues. Therefore, physical plans have to be subordinated to the protection and promotion of the environment, which implies efficient, but sensible managing of the coastal area. Authors have emphasized the importance of integral managing in the function of nautical tourism development and selection of nautical tourism ports locations. The significance of sustained research is pointed out in order to understand its role in development of country’s economy. Respecting areal and ecological aspects of nautical tourism development, a sustainable development model of nautical tourism ports has been completed. The model indicates the selection of scientific methodology using methods of multicriterial analysis and team work of experts from various fields.

The latest trends on the global nautical and tourism market prove that the Croatian and Montenegrin coast are becoming ever more attractive nautical and tourism destinations. Nowadays nautical tourism represents the most competitive Croatian and Montenegrin product while Croatian and Montenegrin coast certainly have the most favourable conditions for development of nautical tourism. The lack of an appropriate marketing strategy in this region led to its unselective development and a weak consumption of nautical tourists. By means of marketing strategy the target markets and consumer groups should be defined and then the competitive and profitable nautical and tourism product should be created by appropriate marketing mix. In order to prove this hypothesis the authors of this paper used scientific methods such as: analysis, comparison, correlation, synthesis and induction.

The development of nautical tourism in the Primorsko-Goranska County is based on the region’s attractive natural resources (the indentedness of its coastline and islands, its favourable climate and fairly well-preserved natural environment), its developed infrastructure systems (with all their advantages and weaknesses), its vicinity to major markets, and as well as on the personal safety of boaters and the safety of navigation. Major weaknesses are reflected in the lack of tourist facilities and in the low level of the structure and quality of the offering of nautical tourism ports in comparison to boater expectations. Redressing these weaknesses will help future development converge with the desired goals. Based on an analysis of nautical tourism development, it is essential to set the guidelines of future development, taking into account the protection and conservation of natural resources and the application of the concept of sustainable development., Razvoj nautičkog turizma na području Primorsko−goranske županije ima uporište u atraktivnim prirodnim resursima (razvedenost morske obale i otoka, povoljne klimatske prilike i relativno očuvana priroda), razvijenom infrastrukturnom sustavu (koji ima svoje prednosti i nedostatke), blizini glavnim tržištima, te osobnoj sigurnosti nautičara i sigurnosti plovidbe. Kao glavni nedostatak ističe se nedostatak kapaciteta, niska razina strukture i kvalitete ponude luka nautičkog turizma u odnosu na ono što nautičari očekuju. Otklanjanje nedostataka rezultirati će približavanju budućeg razvitka željenim ciljevima. Stoga je nužno na temelju analiza razvoja nautičkog turizma dati strateške odrednice budućeg razvoja uz uvažavanje zaštite i očuvanja prirodnih resursa i primjenu koncepta održivog razvoja.

ACI marina is the largest elite marina in the Istrian region. The analysis of nautical guests' opinion on the quality of the marina offer shows significant discrepancies in different segments of its offer. The results emphasize the importance of quality improvement as well as development and implementation of diverse and original offer. It is a must to accept modern nautical trends along with developing autochthonous offer. It is also necessary to develop innovated promotional strategies with the purpose of creating reco gnizable image. Creative management has got the key role in generating new development directions. Starting from market research, the final goal is to turn the local opportunities into the competitive advantages. The connection with Umag microdestination is a top priority in the process of creating new quality for nautical tourists and offering them a unique experience., ACI marina Umag je najelitnija i najveća marina u Istarskoj županiji. Analiza istraživanja o stavovima nautičara u vezi s kvalitetom ponude marine (istraživanje autorâ) pokazuje značajna odstupanja u ocjenjivanju pojedinih segmenata ponude. Rezultati potenciraju nužnost kvalitativnog unapređivanja i diverzifikacije ponude te implementacije originalnih sadržaja. Prijeko je potrebno prihvatiti suvremene nautičke trendove, ali i oblikovati autohtonu ponudu. Paralelno su potrebne inovirane promotivne strategije u kreiranju prepoznatljivog imidža. Menadžment kao ključ uspjeha mora vlastitom kreativnošću generirati nove smjernice razvoja. Cilj je razvoja na osnovi istraživanja tržišta materijalizirati prilike u okruženju u konkurentne prednosti. Prioritet je i tijesna povezanost s mikro destinacijom Umag u oblikovanju nove kvalitete i jedinstvenog doživljaja za nautičare.

In this work the author gives a survey of the trends of the nautical tourist offer and demand in the last five years, and points to the importance of particular region in the country's nautical tourism. The share of nautical tourism in the whole tourism of Croatia is small, and that is the reason of slight knowledge of its characteristics. The survey carried out in the summer of 2001 in 22 marinas from Umag to Dubrovnik gives an insight into the basic qualitative characteristics of the nautical tourist demand, as well as into the rate and structure of the nautical expenditure. Further research is necessary to test the influece of the nautical tourism development upon the space and environment., U radu autor daje pregled kretanja nautičke turističke ponude i potražnje u zadnjih pet godina te ukazuje na važnost pojedinih ragija u nautičkom turizmu zemlje. Udio nautičkog turizma u ukupnom turizmu Hrvatske malen je, a to je i razlog slabog poznavanja njegovih obilježja. Anketno istraživanje provedeno u ljeto 2001. godine u 22 marine od Umaga do Dubrovnika daje uvid u osnovna kvalitativna obilježja nautičke turističke potražnje kao i u visini i strukturu potrošnje nautičara. Daljnja istraživanja potrebna su kako bi se ispitao utjecaj razvoja nautičkog turizma na prostor i okoliš.

Pojmovno određenje i definicija nautičkog turizma te povijesni elementi razvoja nautičkog turizma. Zatim se istražuju prirodni resursi Jadrana za razvoj nautičkog turizma, ekonomski i normativni uvjeti te tržište. Problemi upravljanja specifičnim gospodarskim objektima kao što su nautičke luke, i to, funkcioniranje, planiranje, organizacija i poslovanje luke. Posebno se istražuje tridesetogodišnji razvoj nautičkog turizma na hrvatskoj obali Jadrana, pravci dolaska i karakteristike nautičke turističke potražnje te formiranje nautičke luke kojom se koriste nautički turisti.