1. JOHN DEERE'S FARM TEAM.
- Author
-
Mero, Jenny
- Subjects
TRACTOR design & construction ,RESEARCH & development ,PRICING ,AGRICULTURAL equipment ,MARKETING - Abstract
The article discusses the expansion of the John Deere Co. into low priced farm tractors. The company's research and development lab in India is credited with creating a basic, low-cost tractor targeting Indian farmers. The tractors cost about $14,000 dollars and have become popular among hobbyists and farmers in the U.S. who do not need tractors with advanced features.
- Published
- 2008