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4 results on '"Lori Alexander"'

1. Marketing of menthol cigarettes and consumer perceptions

Author

Joshua Rising and Lori Alexander

Subjects
menthol, tobacco industry, consumer perception, young smoker, American individual, Diseases of the respiratory system, RC705-779, Neoplasms. Tumors. Oncology. Including cancer and carcinogens, RC254-282
Abstract

In order to more fully understand why individuals smoke menthol cigarettes, it is important to understand the perceptions held by youth and adults regarding menthol cigarettes. Perceptions are driven by many factors, and one factor that can be important is marketing. This review seeks to examine what role, if any, the marketing of menthol cigarettes plays in the formation of consumer perceptions of menthol cigarettes. The available literature suggests that menthol cigarettes may be perceived as safer choices than non-menthol cigarettes. Furthermore, there is significant overlap between menthol cigarette advertising campaigns and the perceptions of these products held by consumers. The marketing of menthol cigarettes has been higher in publications and venues whose target audiences are Blacks/African Americans. Finally, there appears to have been changes in cigarette menthol content over the past decade, which has been viewed by some researchers as an effort to attract different types of smokers.

Published
2011
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2. A Sporting Chance : How Ludwig Guttmann Created the Paralympic Games

Author

Lori Alexander and Lori Alexander

Subjects
Paralympic Games--Juvenile literature.--Histor, Paralympic Games--History, Neurologists--Great Britain--Biography--Juve, Jews, German--Great Britain--Biography--Juve, Physicians--Great Britain--Biography, Jews--Great Britain--Biography
Abstract

Telling the inspiring human story behind the creation of the Paralympics, this young readers biography artfully combines archival photos, full-color illustrations, and a riveting narrative to honor the life of Ludwig Guttmann, whose work profoundly changed so many lives. Dedicating his life to helping patients labeled “incurables,” Ludwig Guttmann fought for the rights of paraplegics to live a full life. The young doctor believed—and eventually proved—that physical movement is key to healing, a discovery that led him to create the first Paralympic Games. Told with moving text and lively illustrations, and featuring the life stories of athletes from the Paralympic Games Ludwig helped create, this story of the man who saved lives through sports will inspire readers of all backgrounds.

Published
2020

3. All in a Drop : How Antony Van Leeuwenhoek Discovered an Invisible World

Author

Lori Alexander and Lori Alexander

Subjects
Biologists--Netherlands--Biography--Juvenile literature, Microbiologists--Netherlands--Biography--Juvenile literature, Microbiology--History--Juvenile literature, Microscopes--History--Juvenile literature
Abstract

For fans of the'Who Was'series, this lively, accessible, and full-color chapter book biography shows how a self-taught scientist was the first to observe the microbial life in and around us. By building his own microscope, Antony van Leeuwenhoek advanced humanity's understanding of our oft-invisible world around us. Microbes are everywhere: in the soil and oceans, in snow, and inside our bodies. But in Antony van Leeuwenhoek's time, people believed that what they saw with their own eyes was all that existed in the world. How did a simple tradesman—who didn't go to college or speak English or Latin like all the other scientists—change everyone's minds? Proving that remarkable discoveries can come from the most unexpected people and places, this eye-opening chapter book, illustrated with lively full-color art, celebrates the power of curiosity, ingenuity, and persistence.

Published
2019

4. Marketing of menthol cigarettes and consumer perceptions

Author

Lori Alexander and Joshua Rising

Subjects
Health (social science), genetic structures, media_common.quotation_subject, Medicine (miscellaneous), menthol, young smoker, Review, Tobacco industry, lcsh:RC254-282, Health(social science), chemistry.chemical_compound, Perception, Medicine, Marketing, American individual, media_common, lcsh:RC705-779, business.industry, Public Health, Environmental and Occupational Health, consumer perception, lcsh:Diseases of the respiratory system, lcsh:Neoplasms. Tumors. Oncology. Including cancer and carcinogens, tobacco industry, Health psychology, chemistry, Cigarette advertising, business, Menthol
Abstract

In order to more fully understand why individuals smoke menthol cigarettes, it is important to understand the perceptions held by youth and adults regarding menthol cigarettes. Perceptions are driven by many factors, and one factor that can be important is marketing. This review seeks to examine what role, if any, the marketing of menthol cigarettes plays in the formation of consumer perceptions of menthol cigarettes. The available literature suggests that menthol cigarettes may be perceived as safer choices than non-menthol cigarettes. Furthermore, there is significant overlap between menthol cigarette advertising campaigns and the perceptions of these products held by consumers. The marketing of menthol cigarettes has been higher in publications and venues whose target audiences are Blacks/African Americans. Finally, there appears to have been changes in cigarette menthol content over the past decade, which has been viewed by some researchers as an effort to attract different types of smokers.

Published
2011

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