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Your search keyword '"López Vázquez, Belén"' showing total 4 results
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4 results on '"López Vázquez, Belén"'

2. Exploring stakeholders’ dialogue and corporate social responsibility (CSR) on Twitter

Author

Monfort, Abel, López-Vázquez, Belén, and Villagra, Nuria

Subjects
BJ. Communication, BC. Information in society., BD. Information society., GD. Organizations., HT. Web 2.0, Social networks
Abstract

Social networks are an opportunity to foster and strengthen dialogue between companies and their audiences and also to integrate social expectations into their corporate social responsibility (CSR) strategies. This research analyses communication on CSR on Twitter and its main objectives are: 1) to analyze if there are CSR concepts which can lead the conversation among Twitter users and companies when discourse is limited to CSR related concepts; and 2) to detect those concepts which might create engagement (underlying conversations) between companies and Twitter users. Our research is focused on insurance companies included in the Dow Jones Sustainability Indices (DJSI). The methodology used is qualitative and the sample comprises more than 8,500 tweets which include a set of keywords related to CSR, that were published by the companies in the sample and/or mentioned those companies. The results show that industry-related words, financial performance messages and the local activities of the company are opportunities to spread the CSR commitment. We concluded that communication is scarce between companies and users related to CSR. In general,companies and users shared interests, but these were not related to a real conversation about CSR and sustainability.

Published
2019

3. Effects of Perceived Value and Customer Service on Brand Satisfaction.

Author

Sebastián-Morillas, Ana, Monfort, Abel, and López-Vázquez, Belén

Subjects
SATISFACTION, CUSTOMER satisfaction, CONSUMERS, BRAND name products, PERCEIVED quality
Abstract

In the current environment, consumers increasingly make demands of brands, forcing them to adapt to consumers' needs. As a consequence, it is important to study the variables that influence customer satisfaction when buying their favorite brands. This study analyzes three constructs as follows: perceived value, customer service and satisfaction. A questionnaire built on validated scales was completed by 1,521 individuals using the PLS-SEM model. The results reveal that perceived value and customer service positively influence brand satisfaction. Thus, perceived value acts as a complementary mediating variable and high levels of customer service directly increase satisfaction. [ABSTRACT FROM AUTHOR]

Published
2024
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4. CSR and S&E engagement in emerging economies. Analysis of a case study based in China.

Author

Fornes, Gaston, López Vázquez, Belén, and Blanch, Javier

Abstract

The paper analyses social & environmental engagement, stakeholders' relations, and CSR strategies/options along with their underlying mechanisms (predictors, mediators, moderators, and outcomes) of firms operating in China. It does this through the analysis of a unique case study using data collected from internal members and external stakeholders of the company. The results show that the company's resources and values can act as a mediator, their high visibility and scale can act as a moderator, and their self-regulation can act as a predictor in weak institutional contexts. Also, the findings show that employees' perceptions of visionary leadership can act as a mediator, and that the alignment in the vision/values/beliefs of the CEO with those of the shareholders can act as moderators. The paper intends to contribute to the CSR in China literature by (i) analysing a specific type of investor, Social Responsible Investor, neglected in the CSR literature, and (ii) by studying multilevel (individual/organisational/institutional) social & environmental engagement, stakeholders' relations, and CSR strategies/options in an evolving institutional environment. [ABSTRACT FROM AUTHOR]

Published
2018
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