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Vision Transformers (ViTs) with self-attention modules have recently achieved great empirical success in many vision tasks. Due to non-convex interactions across layers, however, theoretical learning and generalization analysis is mostly elusive. Based on a data model characterizing both label-relevant and label-irrelevant tokens, this paper provides the first theoretical analysis of training a shallow ViT, i.e., one self-attention layer followed by a two-layer perceptron, for a classification task. We characterize the sample complexity to achieve a zero generalization error. Our sample complexity bound is positively correlated with the inverse of the fraction of label-relevant tokens, the token noise level, and the initial model error. We also prove that a training process using stochastic gradient descent (SGD) leads to a sparse attention map, which is a formal verification of the general intuition about the success of attention. Moreover, this paper indicates that a proper token sparsification can improve the test performance by removing label-irrelevant and/or noisy tokens, including spurious correlations. Empirical experiments on synthetic data and CIFAR-10 dataset justify our theoretical results and generalize to deeper ViTs.