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Marketing strategies play a significant role in determining farm income. Although direct marketing has been proposed as an innovative way to improve producers' economic welfare, little is known about producers' adoption of direct marketing among aquaculture farms. This study examines the adoption of wholesaler markets, individual wholesalers or shippers, and direct marketing among aquaculture farms. In addition, we quantify the effects of the use of different marketing channels on fishery revenues, profits, and production inputs. A sample of 25,180 aquaculture family farms in Taiwan was drawn from the fishery census survey. After estimating the simultaneous equation system model, we find that the use of multiple marketing channels generates the highest fishery revenues, which highlights the importance of marketing channel diversity on selling fishery products. Moreover, we find a positive effect of direct marketing on fishery revenues and profits. We also find that the use of direct marketing can reduce the use of groundwater in aquaculture production. Since the decrease in groundwater use can mitigate the severity of land subsidence, this paper provides evidence that direct marketing can possibly provide a win-win strategy to improve fishery producers' revenues and environmental quality. [ABSTRACT FROM AUTHOR]

Due to consumers' increased demand for leisure and farmers' need for income diversification, researchers and policymakers have significant interest in topics related to agritourism. This study provides a supply‐side analysis on agritourism using Taiwan as a case study. Utilising a sample of 720,148 family farms from the 2010 agriculture census survey in Taiwan, we quantify the effects of engaging in the agritourism business on farm income, on farm succession, and on family members' labour supply decisions between on‐farm and off‐farm work. An analytical framework that combines the doubly robustness regression model and semiparametric estimation is proposed to address the endogeneity bias. Results indicate that participation in agritourism increases farm income and family farm succession. Farms engaging in agritourism also have more family members working on the farm, and fewer family members working off‐farm, compared to farms not engaging in agritourism. Although agritourism enterprises are developed to meet consumers' demand for leisure, our results show that they also improve the economic welfare of farm households. [ABSTRACT FROM AUTHOR]

Research has examined the impact of green payment programs on agricultural and economic outcomes such as agricultural productivity and farm income. However, it is unclear whether these policies are capitalized into farmland prices. This paper provides some of the first evidence on the causal impact of green payment programs on farmland prices based on evidence from Taiwan. Using administrative farmland transactions data with the ordinary least squares (OLS) method and the semi-parametric smooth coefficient model (SCM), we find that green payment programs increase farmland prices by an average of 3.9 percentage points in townships that implemented the policy. Moreover, the program's effects on farmland prices are not homogenous, varying by farmland size. The magnitude of this effect is more pronounced on rural farmland prices and across quantiles of the farmland size distribution. [ABSTRACT FROM AUTHOR]