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Purpose: The purpose of this paper is to evaluate the effectiveness of a career management program embedded within a business module, with a specific focus on enhancing the employability of students. Design/methodology/approach: The study involved five one-hour workshops based on the DOTS model, covering aspects like resume writing and professional communication. Surveys, using a structured questionnaire and a Likert scale, measured participants' perceived employability. The pre-survey included demographic details, while the post-survey evaluated the effectiveness of the Career development learning workshop. Incentives and QR codes were employed to boost participation, and data were collected at the semester's start and end, with responses linked through students' phone numbers. Findings: The results confirmed a positive connection between the perceived effectiveness of skill programs and students' employability. Integration of career management into the curriculum cultivates a heightened professional mindset and boosts employability. Validation through a paired-samples t-test demonstrates a substantial increase in perceived employability after program participation, affirming the program's role in fostering psychosocial empowerment and elevating students' confidence in job seeking. Originality/value: This pioneering research integrates a career management program into a business module, addressing employability challenges in Industry 4.0. It provides empirical evidence of the program's positive impact on students' perceived employability.

Despite convention tourism is becoming an important segment of the tourism industry in many countries, the specific benefits that convention attendees see valuable when attending conventions are inconclusive. Based on the consumption values theory, this study considers the impacts of two types of value: perceived value and value of cocreation on convention attendees' attitude formation. Derived from a sample of 434 convention attendees and partial least squares structural equation modeling (PLS-SEM) analysis, results indicate that value of cocreation, together with another two dimensions of perceived value, emotional value, and functional value, have significant influences on convention attendees' attitude towards the convention attended. Particularly, it was found that perceived value by itself had limited effects in contributing the positive attitude towards conventions in the contemporary business world as consumers today increasingly prefer cocreation of value and collaboration with service providers. The study contributes to the convention tourism literature by being the first to incorporate both perceived value and value of cocreation within the same model and testing related hypotheses. The results may facilitate decision making and strategic development of tourism-related investments among convention organizers, destination marketing organizations, and government agencies, which can eventually strengthen a country's competitive edge in attracting convention attendees. [ABSTRACT FROM AUTHOR]