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As an important part of the digital economy, digital inclusive finance provides new opportunities for the development of agricultural producer services. Based on the balanced panel data of 31 provinces in China from 2012 to 2021, this paper uses a two-way fixed effect model and a spatial panel model to explore the impact of digital inclusive finance on agricultural producer services. The research results show that digital financial inclusion and its fractal indicators have a significant promoting effect on agricultural productive services. From the spatial perspective, digital financial inclusion plays a positive role in promoting agricultural productive services. Therefore, in order to better play the role of digital inclusive finance in promoting the development of agricultural productive services, it is necessary to strengthen the construction of digital infrastructure, promote the coordinated development of regions, and promote the deep integration and application of digital inclusive finance in the field of agricultural productive services. [ABSTRACT FROM AUTHOR]

The regional public brand of agricultural products plays an important role in the development of agricultural economy. How to effectively build regional public brands for agricultural products is an urgent practical problem that needs to be solved in various regions. This study uses Chinese Yingde black tea as a case, aims to understand how government support, resource endowment, industrial clusters, and regional culture affect the regional public brand of agricultural products based on regional brand theory. We collected 416 valid sample data from practitioners related to Yingde black tea through an online survey questionnaire, and used structural equation modeling to obtain government support (β = 0.196, p<0.005), resource allowance (β = 0.144, p<0.05), industrial cluster (β = 0.231, p<0.005) and regional culture (β = 0.335, p<0.005) are positively related to reputation of regional public brands for agricultural products. Industrial clusters and regional culture play the mediating roles between government support, resource empowerment, and the reputation of regional public brands for agricultural products. The results breaks through the single influencing factor perspective of existing research and comprehensively analyzes the interrelationships of different influencing factors in the formation process of regional public brands for agricultural products. It has certain practical implications for the construction of regional public brands for agricultural products in China. [ABSTRACT FROM AUTHOR]

Since the beginning of the 21st century, various tourism crisis events have negatively impacted the global tourism industry. This study proposes a research model grounded in the Stimulus–Organism–Response theory to explore how external stimuli influence individuals and help identify factors influencing elderly individuals' willingness to participate in forest-based health tourism during and after tourism crisis events, considering the global aging trend. From 20 December 2023 to 15 January 2024, we collected 429 valid questionnaires from Chinese older adult participants engaged in forest-based health tourism in Guizhou Province. Structural equation modelling (SEM) and bootstrapping techniques were employed to analyze data. The results indicate that tourism crisis events, primarily in the form of geological disasters, are significant antecedent variables influencing the willingness of Chinese older adults to engage in forest-based health tourism. Furthermore, destination image and perceived value serve as individual mediators and function as chained mediators. The results enhance our understanding of the complex relationship between tourism crisis events and the willingness of older Chinese adults to travel while also revealing deeper underlying mechanisms. [ABSTRACT FROM AUTHOR]

The prosperous development of online education in the digital age harvested countless consumers. Education for sustainable development is an important proposition for both academic community and practitioner, however, current little studies have shed light on Sustainable Consumption Behavior in online education industry (SCBOEI). The Consumer Value Theory and Social Identity Theory as theoretical basis linked with the field of Sustainable Consumption Behavior. This study is to further investigate the role of consumer value and social identity in the relation to Sustainable Consumption Behavior. Putting forward suggestions from this study to online education providers toward sustainable development. Method: Data on the impact of personal value on SCBOEI through a survey method with 552 valid students as respondents are collected from higher education institutions in China. A structural equation modeling approach is employed in this study for data analysis. Results: The result shows at the level of excellent model fit as indicated by all indicators: X 2/DF = 1.053 (<3), RMSEA = 0.010 (<0.08), CFI = 0.991, GFI = 0.971, TLI = 0.989, AGF = 0.961 (>0.9). The results showed that, through social identity, functional value (indirect effect = 0086, P < 0.001), emotional value (indirect effect = 0061, P < 0.001), and social value (indirect effect = 0.073, P < 0.001) influence the variance of SCBOEI. The finding reveals that both theories can explain the SCBOEI of higher education students by showing that functional, social, and emotional values as well as social identity are powerful predictors of the Sustainable Consumption Behavior. The proposed model highlights the mediating role of social identity between SCBOEI and the three values. The functional, emotional, and social values influence SCBOEI directly and through social identity. Implications: The study significantly contributes to market promotion, college students, education planning, and teaching. Online education market personnel and college students can better understand the significance of sustainable development aspect of online education. Teaching and learning activities help lead students to SCBOEI by shaping their values and identities while paying more attention to quality education, knowledge sharing, and social equality. [ABSTRACT FROM AUTHOR]

Introduction: Buoyed by recent calls to research and advance the knowledge economy and sustainable development. This study explains how the role of the knowledge economy in influencing the COVID-19 pandemic has emerged with numerous opportunities for the global E-learning or online education industry. And, knowledge sharing behavior has been hugely driven by various sharing platforms concerning a new paradigm for diversifying education and learning. However, our study is to further extend the understanding and examine the related empirically correlations to deepen online education for sustainable development (OESD). Both advancing theoretical underpinnings and enhancing the online education industry are highly integrated and introduced toward a sustainable pathway. This study brings the perspectives from consumer value, social identity social exchange, and value-attitude-behavior to explain sustainable consumption behavior in the Chinese online education industry (SCBOEI). Thus, the relationship among factors in this study is statistically examined and the SCBOEI model as the new theoretical insight is introduced in a way of sustainable consumption behaviors in the Chinese online education industry. Finally, this study addresses managerial implications to practitioners, the government, universities, and markets., Materials and Methods: Employing a quantitative approach, about 559 valid questionnaire surveys are collected from Chinese higher education institutions. This study includes participants from four controlling variables (age, education level, family income, and gender) and six latent variables. The bootstrapping method was applied to validate mediating factors and their interacting relationships., Results: The finding reveals that a set of classic psychological theories related fits the SCBOEI in higher education from the consumer value, contextual factors, social identity, sustainable consumption attitudes, and consumer engagement to explain SCBOEI. The mediating role of identity, sustainable consumption attitudes, and consumer engagement is highly concerned. The value and contextual factors directly make impact on SCBOEI through identity, sustainable consumption attitudes, and consumer engagement., Implications: The study significantly contributes to enriching the theoretical bases for advancing the literature on sustainable consumption behavior and online education. Our research provides managerial insights into government policy about the online education industry and marketers to set more advertisements to wake awareness of SCBOEI. Furthermore, higher education institutions should encourage their employees and students to participate in SCBOEI actively. All the stakeholders are essential to lead the consumer to SCBOEI by shaping their internal psychology while paying more attention to social equality (education, gender), responsible consumption, and decent economic development. Overall, addressing these issues will help to provide scholars with novel theoretical insights and practitioners with managerial advice., Competing Interests: The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest., (Copyright © 2022 Pu, Jiang, Dong, Chankoson, Supanut, Romprasert and Tanamee.)