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Nowadays business model innovation has become a task, every company has to face in order to stay competitive. Even though, good business concepts are created every day, only few of them make their way from paper to real business. This is mostly due to barriers during implementation: How do we validate our business model? How do we derive requirements and measures? In which way can we keep internal resistance to a minimum? Even though the literature on business model innovation is extensive, business model implementation is covered seldomly. The paper at hand presents a methodology for systematic business model implementation. Key components are a maturity model for business concept validation, an impact analysis for the identification of requirements as well as master plan of action which serves as a communication strategy. [ABSTRACT FROM AUTHOR]

Big data analysis provides new opportunities to find technological information in the World Wide Web. Especially for SME, this is too complex, even with powerful technology intelligence tools. An analysis of successful technology intelligence examples showed that a precise and differentiated definition of search fields is a critical success factor. In strategic product planning, the business model is a suitable source of aggregated information, which can be used for the definition of technology search fields. Business models contain information about the provided market service and all relevant aspects which are necessary to execute the described business activities. The presented methodology shows how to analyse business models for technological potentials and how to derive technology search fields from these potentials. To gap the bridge between business models and technologies, process visions for each business activity in the business model have to be created and analysed. [ABSTRACT FROM AUTHOR]