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Boris Beck JEDNOROG U VIRTUALNOJ ŠUMI: ČITANJE, UČENJE I RAZUMIJEVANJE DIGITALNIH MEDIJA (ESEJI) Zagreb: Leykam international, 2022., 201 str. ISBN: 978-953-340-150-8 Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno i Piet Verhoeven IZVRSNOST KOMUNIKACIJE: KAKO RAZVITI, UPRAVLJATI I VODITI IZUZETNE KOMUNIKACIJE Zagreb: HUOJ, Palgrave Macmillan, 2023., 207 stranica ISBN: 978-953-7713-04-1 Dina Tomšić KORPORATIVNA REPUTACIJA: INTERDISCIPLINARNA PARADIGMA Zagreb: Školska knjiga, 2023., 335 str. ISBN: 978-953-0-30296-9 Yonty Friesem, Usha Raman, Igor Kanižaj and Grace Y. Choi (Eds.) THE ROUTLEDGE HANDBOOK OF MEDIA EDUCATION FUTURES POST-PANDEMIC Routledge, 2022, 558 pp. ISBN: 978-1-003-28373-7 (electronic)

The success of a tourist destination is difficult to achieve without the frequent and high quality use of social networks and online presence. This paper investigates the influence and role of social networks in the branding of a tourist destination. The tourist destination that serves as an example in this paper is Rijeka, which has become the European Capital of Culture for 2020. For the purpose of the work, a semi-structured in-depth interview was conducted with employees of the Tourist Board of the City of Rijeka and the company Rijeka 2020 d.o.o., established for the implementation of the EPK 2020 project incorporating artistic events, especially in Rijeka in 2020. The research showed that the strategic design of social network management is extremely important for branding and strengthening the visibility of the destination. It must be part of integrated marketing communication as it can strengthen awareness of a certain tourist destinations and directly impact its attendance. 11 The paper was created as part of the research for the final thesis of the student Ivor Gavrilović at the Media and Public Relations study, Vern’ University in Zagreb

In todays world, marked by the impact of information technologies and the growing competitive markets, a large number if Istrian wineries have developed their foreign brands by high quality of their wines, becoming so a recognizable part of the development of the integrated and versatile touristic offers of the Istrian peninsula. There is a thousand year old tradition of growing grapes and making wine on the peninsula, just like there is a wide range of winaries which produce and sell high quality wines. Istria has become one of the largest winegrowing regions in Croatia with more than 6, 000 hectares of vineyards. During the past 20 years there has been made a great step forward in terms of wine quality. During this time private family farms have become more important and recognized. Istrian winemakers have earned their place on the global market and amongst a harsh competition by producing high quality products. The tourism in Istria is based on autochtonous varieties of wine (Istrian Malvasia, Teran and Muscat Momiano) and by Istria itself being a recognized tourist destination. The focus of the study is on the regional tourism of Istria and the role of Istrian winemaking in the promotion and development of Istria as a tourist destination. On the case of Istrian wineries, this thesis studies the development of the wine brand that has become an integral part of Istria's tourist offer. It includes five distinguished wineries which have given a great contribute to the development of eno-tourism in Istria and creating a wine brand with the mark of Istrian Quality. The analysis is based on conversations and interviews with the owners and workers at the wineries with the aim of presenting the entire tradition, success and way of doing business of Istrian wineries. The analysis includes the following wineries: Veralda, Kozlovic, Cattunar, Deklic and Marceta. Furthermore, the thesis refers to other Istrian wineries that make a significant contribution to the creation of a wine brand and the development of eno-tourism in Istria. A SWOT analysis of Istria as an eno-tourist destination was made based on the analysis and interpretation of winemakers' answers and secondary sources.

Internal public relations, ie internal communication, includes communication within the organization that can flow from superiors to employees, from employees to superiors and between employees. Quality internal communication in times of crisis is the key to the company’s survival in the future, so in March, April and May 2020 many Croatian companies found themselves in an uncertain situation where they had to adapt internal communication and organizational culture to new circumstances. The COVID-19 crisis hit the whole world in 2020, and it is still inconceivable what and how many consequences it will leave behind. Its effects are clearly visible in the day-to-day operations of most companies. In the most challenging period during March, April and May 2020, companies had to show how they cope with the crisis and how much they are ready for it in all aspects of their business and management. Why is employee satisfaction with internal communication important? The reason is very simple, satisfied and motivated employees and successful communication with internal stakeholders will create satisfied customers, users and successful communication with all external stakeholders. The subject of this paper is the internal communication of Croatian companies during the COVID-19 crisis and the first lockdown with special emphasis on organizational culture and relations with employees and employee satisfaction with internal communication during the first lockdown. The period of the first lockdown in the Republic of Croatia includes March, April and May 2020. For the purposes of this paper, an anonymous questionnaire was conducted on a sample of 84 respondents. The questionnaire sought to examine the satisfaction of respondents with internal communication and communication channels in their companies with an emphasis on organizational culture and relationships with employees during the first lockdown in the Republic of Croatia. The results of the survey indicated that respondents were satisfied with the communication processes in their organizations during the first lockdown, and that the COVID-19 crisis did not significantly change the attitude of employees towards employers, but the results showed that there is room for improvement in internal communication management culture.

Being a member state of the European Union carries great obligations, but also responsibilities. These obligations and responsibilities do not only apply to the political leadership of an individual member state, but also to its citizens who perceive the European Union with numerous hopes and fears. These hopes and fears are appearing from the very beginning, ie from applying for membership until the moment when a certain country is a member of one of the largest political and economic unions in the world – The European Union. Such a situation befell the Republic of Croatia and its citizens at the beginning of 2003, when the Republic of Croatia applied for full membership in the European Union. From that moment until today, the attitudes and expectations of the citizens of the Republic of Croatia towards the European Union have changed depending on foreign policy influences. In the meantime, numerous topics and discussions have emerged as to whether the Republic of Croatia should become a member of the European Union and what the consequences of joining the Union will be. At the beginning of 2012 and the holding of a referendum on accession to the European Union, almost two thirds of voters clearly voted for accession (66, 27%), which indicates the pro-European orientation of the citizens of the Republic of Croatia. However, such an attitude does not exclude the existence of fears and skepticism towards the European Union. In this paper, a part of the research results will be presented, which deals with the expectations and attitudes of the citizens of the Republic of Croatia upon accession to the European Union and the extent to which these expectations and attitudes have changed over time. The research was conducted during the first year of Croatia's membership in the European Union. The research sample of 4, 000 respondents was conducted in four cycles (July 2013, November 2013, March 2014, July 2014) and collected the most important answers related to this issue. The research shows how the citizens of the Republic of Croatia perceive the European Union, what they fear the most, and what they hope for the most when joining the European Union, as well as to express some of their views on topics that were frequent in public debates Croatia to join the European Union or not?

Tourism as one of the fastest growing sectors in the globalized world represents a very important economic and social resource for a large number of countries, regions and cities. Like all other sectors in the globalized world, tourism also is not invincible and immune to the crisis. Terrorist attacks, natural disasters, technological accidents and technical failures, the irresponsibility of the individual or collective, health crisis, economic crisis and political crisis can be a cause of a crisis in tourism. Considering that, in order to ease the crisis, it is necessary to be prepared in advance and to have developed methods of communication during crisis. Such thing (s) may reflect on the future activities in the tourism sector, regardless of whether we speak about tourist offices, hotels and other accommodation, social community and all other stakeholders involved in tourism. The importance of crisis communication in tourism, as well as the most common types of crises and crisis communication in tourism, is the purpose of this paper. As a reminder, Spanish tourism, as a fast growing sector, in the last 40 years until today, represents one of most the important tourist markets and areas world

Today, in 21th century when many destinations try to manage with own identity and image to achieve bigger income and other benefits. For that it is necessary competitive identity, as Simon Anholt called it, as well as tourism which is by him most 'loudest' and powerful channel of communication. To gain competitive identity that will be communicated through tourism is usually done using the power of culture - either popular culture or cultural heritage. As all destinations have his own history and specific cultural heritage, cultural heritage can be advantage for many destinations if they can recognize its uniqueness and advantages comparing to other competing destinations. The purpose of this paper is to see whether the cultural heritage is enough strong trump to set the city of Zadar (Croatia) as a city which could build their tourism brand on cultural heritage. The city of Zadar is a city with a very long and turbulent history which can provide to the city to create competitive identity. So far, Zadar achieves positive results within the context of Croatian tourism, but the question is whether and how to achieve even better results? The results obrained from the questionnaires will show us how powerful is cultural heritage of Zadar to attract tourists to Zadar and what tourists think about cultural heritage in Zadar.

Throughout history they have been generated topois or platitudes shall identify and designate territories and societies. Topical stories that do not always conform to reality, but which have served to spread it. So according to various reasons, the collective imagination that while maintaining its essence, be rearticulating to suit different socio-economic parameters, such as the phenomenon of globalization. One of the main signs and even engines it can be placed on the Internet, in this sense, has operated no longer a simplification of reality reference, but of collective or platitudes about countries and cities imaginary, turning them into real brands they interact and compete with each other in the social macroespacio emerging. That is, whatever the profile of the tourist and the selected destination in its bid ; one of its activities will focus on the visit of the icon, that could well be defined as its global logo. Therefore, this study focuses on the analysis of the images of two tourist destinations of great relevance: Cadiz in Spain and Zadar in Croatia, through a comparative analysis of the images included in the institutional portals of these two cities, in order collect and classify the selection of images that both institutions make to launch its global offering, and to assess the profitability of the proposed positioning.

With its continued growth in the past few decades, tourism has become one of the fastest growing economic sectors in the world. Equally, tourism is one of most important sources of income for many countries in the world. According to Simon Anholt (2009, 24), tourism is one of the loudest promotional channels for strengthening a country's image, implying that tourist boards have large budgets and competent market experts. Therefore, tourism as a promotional channel mainly depends on communication methods. Good communication with good communication channels, which is simultaneously focused on targeted stakeholders, provides easier and efficient realization of the set aims. During the past few years, the so-called “Zagreb Ringˮ achieved very successful results. This paper researches the three major tourist boards in the “Zagreb Ringˮ: Zagreb Tourist Board, Samobor Tourist Board and Zagreb County Tourist Board. The authors’ hypothesis is that online communication is neglected in comparison to offline communication, and the main reasons are lack of creativity, lack of integrated strategic communication and failure to recognize communication trends in tourism. Thus, the purpose of this paper is to examine the ways in which the mentioned tourist boards used offline and online communication, and the reasons for this. Both qualitative (content analysis and semi-structured interview) and quantitative (questionnaire) methods were used as research methodology in this paper. The authors are particularly interested in the awareness of selecting communication channels because it is a fact that recipients (stakeholders) differ significantly by age, communication habits, culture, and other characteristics.

This paper deals primarily with keywords in political and public speeches of Croatian politicians and their impact on voters throughout the campaign for elections to the European Parliament. We have analyzed the survey results, and compared them with speeches of six elected candidates for the European Parliament, according to six keywords in the field of economics, culture, science, education, health and welfare. The issues that the public considers politicians should talk about and what politicians are really saying in their speeches, according to research, do not coincide. Also, areas such as education and science are neglected in political communication. This is a continuation of research into the discrepancies in the perception of the public political speech, in relation to political communication and understanding of the current situation and predicts possible directions of further development of political communication in Croatia.

The pandemic of COVID - 19 brought significant changes into the tourism industry worldwide. One of the most affected industries is the tourism industry, leaving many destinations with uncertainty for the future. The authors were quick to recognise some positive changes that the situation could bring into the destination's tourism growth. In the last decades, researchers have addressed the importance of sustainable tourism development and its benefits to the local community, stressing out the importance of replacing mass tourism with sustainable alternatives. Post-COVID - 19 tourism developments will open the way to opportunities linked to the various sustainable and special interest types of tourism. New global tourism trends already indicated the key needs of new travellers ; their desire to escape from urban agglomerations into nature, more private and individual destinations, as well as the growing demand for active, outdoor, recreational, health and wellness tourism. This will bring opportunity for smaller and underdeveloped locations to find their path to tourism development. This study aims to explore the opportunities that the tourism industry can gain from the unpredictable situation caused by the pandemic. Nevertheless, the study analysed two Mediterranean competitive destinations in comparative perspective: Croatia and Turkey and their specific situations (Croatia – extreme seasonality and overdependence on tourism ; Turkey – economic and political instability, migration flows), following three stages and elaborating key indicators: (a) pre-Covid 19 tourism, (b) tourism during the Covid 19 and (c) post-Covid 19 tourism. The research also included elaboration of parallel phenomena in the Euro-Mediterranean: tourism (North-South) and migrations (South-North) and the future of cultural encounters in this most important global tourism area.

The cultural heritage represents the cultural identity of a particular group of people or a community. It is transmitted, preserved, and interpreted from older to younger generations. In addition to that, it is important to engage young people in learning about their own culture, identities, and the history of their communities by raising awareness of their cultural heritage. In that case, young people being aware of their heritage reflect positively on their sense of community. The main purpose of this particular research is to examine participants’ perceptions of intangible and tangible cultural heritage, goods and assets which represents their cultural identity on a regional level. The data for this study were collected by means of a survey on a sample of 509 students at University of Josip Juraj Strossmayer in Osijek. The research shows how participants' perception of the most recognizable cultural goods of Slavonia and Baranja, in tangible and intangible forms, influences their awareness of collective cultural identity, how it is influenced by different internal and external factors and how they perceive different ways of preservation and promotion of their cultural heritage.

The COVID-19 pandemic has affected business in all industries, including the marketing communications industry. This mixed methods study provides a systematic and structured insight into the operations of Croatian marketing agencies during a pandemic. The findings indicate that agencies offering predominantly digital services managed to improve their market position even during the first wave of the pandemic, which is an important implication for agency leaders who need to invest in the development of digital skills and competencies to meet the growing demand for digital communication and e-commerce solutions. The results of both quantitative and qualitative research showed that most agencies will retain remote work to some extent after the pandemic, with the use of collaboration tools, however, the interviews also revealed some negative consequences of such work, e.g. social isolation, reduced group cohesion and challenges with online client and employee onboarding.