1. ’Culture’ for Sale: Commercialization, Neocolonialism, and Aesthetics in Post-Tiananmen Avant-Garde Art.
- Author
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Zhang, Julia
- Subjects
AVANT-garde (Arts) ,CULTURE ,COMMERCIALIZATION ,INTERNATIONAL markets ,PRIVATIZATION - Abstract
Chinese Avant-Garde art holds a notably disconcerting place in both the domestic and global arenas of cultural production. This art grew up under the crossfire of both the authoritarian state and an unappreciative domestic audience, and suffered from the resurgence of intense marketization and privatization in the Post-Tiananmen era. This paper will discuss extensively the process of the commercialization of Chinese Avant-Garde art as well as the consequences it suffered following its integration into the international art market. It will show that Western acknowledgement and promotion has become the single most important goal for the Post-Tiananmen Chinese Avant-Garde artists. Common practices of the artists include, but are not limited to: commercializing the content of their works, deliberately utilizing stylistic modification and self-essentialization to cater to perceived Western preferences, competing for Western exposure over the internet, sensationalizing extremely violent forms of expression to attract the attention of international media, and forming exclusionary circles to alienate lesser known artists. I argue in this paper that when globalization entered a new era in which coercion is no longer commonplace, cultural imperialism, in the more implicit form of hegemonic practice carried out by the third-world cultural workers, has become the new form of colonization in today?s world. Possibilities for decolonization and the reclaiming of autonomy are also discussed at the end of the paper. The data used in this paper were drawn from extensive interviews with Chinese artists, curators, art dealers, and Western agents; as well as numerous internet resources and previous publications. [ABSTRACT FROM AUTHOR]
- Published
- 2004
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