5 results on '"Escribá Pérez, Carmen"'
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2. Leadership skill assessment: Student leadership practices inventory application in a Spanish Marketing Course
- Author
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Baviera-Puig, Amparo, Escribá Pérez, Carmen, and Baviera, Tomás
- Subjects
business.industry ,Gender ,Leadership practices ,COMERCIALIZACION E INVESTIGACION DE MERCADOS ,Public relations ,Assessment ,ECONOMIA, SOCIOLOGIA Y POLITICA AGRARIA ,Course (navigation) ,Development plan ,Marketing management ,Business administration ,Erasmus ,Business ,04.- Garantizar una educación de calidad inclusiva y equitativa, y promover las oportunidades de aprendizaje permanente para todos ,Erasmus+ ,Generic skills - Abstract
[EN] In this research, we analysed the data collected when assessing the "leadership ability" in our University in Bachelor's degree in Business Administration (BBA) as it is becoming a strategic skill in all organizations. The objective was to measure this generic skill in students and help them to develop it. For that, we used the Student Leadership Practices Inventory (SLPI) scale. This scale is based on Five Exemplary Leadership Practices: i) Model the way; ii) Inspire a shared vision; iii) Challenge the process; iv) Enable others to act; and v) Encourage the heart. Six items measure every practice or dimension. In total, there are thirty items. We analysed 132 students who assessed themselves according to this scale, obtaining a score for every item and dimension. To determine the profile of every student, the different variables considered were "Group", "Gender", "Erasmus students" and "Working or having worked". After collecting the data, we calculated the average, standard deviation and range for every item and dimension. We also conducted a cluster analysis and obtained two different segments. Based on the results, we can propose to each student a different development plan of this soft skill depending on the segment they belong. Therefore, we do not only get general conclusions from the whole group but we can also help our students to develop the "leadership ability" in a personalized way., We would like to thank our university for funding this project with reference PIME-B16.
- Published
- 2021
3. Internal benchmarking in retailing with DEA and GIS: the case of a loyalty-oriented supermarket chain
- Author
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Baviera-Puig, Amparo, Baviera, Tomás, Buitrago Vera, Juan Manuel, and Escribá Pérez, Carmen
- Subjects
Economics and Econometrics ,HF5001-6182 ,Operations research ,media_common.quotation_subject ,geomarketing ,Efficiency ,Set (abstract data type) ,Data Envelopment Analysis (DEA) ,trade area ,0502 economics and business ,Loyalty ,Data envelopment analysis ,Business ,benchmarking ,Geomarketing ,media_common ,Measure (data warehouse) ,05 social sciences ,COMERCIALIZACION E INVESTIGACION DE MERCADOS ,Benchmarking ,Trade area ,ECONOMIA, SOCIOLOGIA Y POLITICA AGRARIA ,08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos ,12.- Garantizar las pautas de consumo y de producción sostenibles ,multivariate analysis ,Multivariate analysis ,efficiency ,Geographical Information Systems (GIS) ,Principal component analysis ,Key (cryptography) ,Business, Management and Accounting (miscellaneous) ,050211 marketing ,050203 business & management - Abstract
[EN] Data Envelopment Analysis (DEA) is a relative measure of efficiency applied to a set of decision units and is being used more and more frequently in the supermarket sector. Nonetheless, given how strongly the sector's financials depend on demand, companies need to combine this measurement with trade area information to best manage corporate efficiency. In this paper, the proposal consists of integrating DEA with a clearly articulated, structural typology so that supermarkets, based on their particular characteristics, can determine which variables are most critical for improving their efficiency. This methodology has been validated in the case of one of Spain's five largest supermarket chains. A principal component analysis and a classification analysis were carried out on a series of internal management variables from 61 locations for which DEA had been used to calculate efficiency and to which multiple trade area variables were added using GIS. Some of them are related to the loyalty scheme membership programme. These latter variables described the implantation of the loyalty scheme member programme and were revealed as key elements for the efficiency of the supermarket. This methodology provides marketing profiles that are more adapted to local circumstances, thus allowing companies to set better internal benchmarking objectives., The authors would like to thank the Consum-Universitat Politècnica de València Chair (Cátedra) for its collaboration in this study.
- Published
- 2020
4. Strategies to assess generic skills for different types of students
- Author
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Baviera-Puig, Amparo, Escribá Pérez, Carmen, and Buitrago Vera, Juan Manuel
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Higher education ,business.industry ,Teaching ,05 social sciences ,Educational systems ,050301 education ,Rubric ,Higher Education ,Achievement ,Competency-based learning ,Validation ,Mathematics education ,Learning ,0501 psychology and cognitive sciences ,Profile ,Psychology ,business ,0503 education ,Generic skills ,050104 developmental & child psychology - Abstract
The Universitat Politècnica de València (UPV) has synthesized a profile to be acquired by all the students based on 13 generic skills. For its assessment, the UPV has also developed a rubric for every skill depending on the level of the course. In this research, we develop an educational innovation for validating the rubrics for 3 of the 13 generic skills specified by the UPV. The chosen skills are: “Ability to think practically and apply knowledge in practical situations”, “Innovation, creativity and entrepreneurship ability” and “Teamwork and leadership ability”. To do this, we develop the same methodology in two groups (Morning/English) of the same course (Marketing Research of the Degree of Business Administration and Management of the Faculty of Business Administration and Management at the UPV) with significantly different student profiles. The assessment results of the skills reveal that there are no significant differences between groups. In conclusion, we could say that the rubrics developed by the UPV are adequate to assess all types of students: Erasmus or non-erasmus, working or having worked in the last 2 years or without work experience, and regardless of their satisfaction with the course.
- Published
- 2017
- Full Text
- View/download PDF
5. The potential wine tourist market: the case of Valencia (Spain).
- Author
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Clemente-Ricolfe, Jose-Serafín, Escribá-Pérez, Carmen, Rodriguez-Barrio, Jose-Enrique, and Buitrago-Vera, Juan-Manuel
- Subjects
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WINE tourism , *WINES , *MARKETING , *CULTURAL property , *ECONOMIC indicators - Abstract
This study assesses the similarities and differences in the potential wine tourist market, distinguishing between the actual market (AM) and the people “willing to practise wine tourism” (WP). This kind of analysis introduces a new aspect with regards to previous studies which were focused primarily on the AM, which is to say, on interviewing tourists at wineries. The information analysed has been obtained by way of personal interviews with residents of the city of Valencia (Spain). The number of valid interviews was 320. The results indicate that the AM of wine tourists in Valencia comprises 48.5% of the population, while the WP market amounts to 28.2%. Both the AM and those willing to practise wine tourism show considerable interest in wine and cultural heritage. They differ, however, in terms of leisure. There is also agreement among around 60% who indicate that they have paid or would pay around €8 to visit a winery. Among the differences, it is worth noting that the AM has a higher percentage of middle-aged men with university studies and mid-high to high incomes; furthermore, the group is largely made up of individuals who consume wine on a daily basis and have considerable interest and knowledge of the wine world. [ABSTRACT FROM PUBLISHER]
- Published
- 2012
- Full Text
- View/download PDF
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