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Omnichannel retailing is a modern form of retailing that involves the full integration of traditional and digital channels used in sales. The fundamental difference from multi-channel retail is that all sales channels are managed centrally. Today, consumers use different channels in interaction with a company, not accessing the channel, but always in it or in several channels at the same time, thanks to technology and mobility. Therefore, within omnichannel retail, consumers can choose the ways to be channeled and at what point, they can shorten the time needed to buy, find an affordable product easier, and easily get other customers reviews.

A crisis is a period of business in which a problematic turning point is marked and is most related to the need for crucial decisions and changes. Crisis management is emerging as a critical factor in the crisis management process. A crisis occurs quickly: in some cases, it can be predicted and in most of them, however, it cannot. The critical task of crisis management is to devise a plan as soon as possible and start acting through the stages of recovery from the crisis. Today, in contemporary society, crises take on a whole new form. These are no longer typical local ones, but they seem to turn into global crises. Crisis management must adapt to emerging situations in its response to issues that transcend regional boundaries. Therefore, an essential step in this process is establishing a correlation between the firm’s external and internal crisis factors. The paper uses the case study method to analyse the success of certain companies in times of crisis. Fast and successful adaptation to the new situation seemed to be crucial. During the crisis, the emphasis is placed on internal and external communication. Many crisis managers have succeeded in overcoming the crisis since they have perceived it as a business opportunity. They have grown by raising business to a more efficient and practical level and by making critical changes at the right time. Most importantly, they have gained important information that will serve them in future crises.

The company may consider that it has the best products on the market, with the best and fastest performance, the highest quality and the best price, but this does not necessarily mean that this product will also be the first choice of customers. What this product represents through the brand must be reflected in the minds of customers. It is the customer whose opinion determines the value of the product, and at the same time the value of the brand itself. Luxury fashion products and luxury brands are the subject of desire of many customers and their possession gives a sense of prestige, exclusivity and uniqueness. In addition to the financial value of the brand, increasing importance is attached to the market value of the brand. This paper presents Aaker's approach to measuring the market value of a brand in the segment of luxury fashion products, namely handbags. The paper sought to prove the link between the market value of selected brands and the ranking of brands on Interbrand's list of the most successful brands. The primary research was conducted using an on-line questionnaire. The research was conducted on a sample of 160 respondents who are fans of fashion, luxury products and specifically luxury handbags. The research results proved the positive connection between the market value of the observed brands and their position on the scale of the globally most successful brands.

Strategic partnerships are today one of the fastest-growing trends in the world industry. Alliances are becoming more and more important and play an increasingly important role in the business of the participating companies but become an important factor in the global economy. One of the key elements for creating a strategic alliance is the choice of partners because the organization itself will depend to a large extent on it. For the quality of the relationship between the participants in the alliance, it is very important to balance the mutual contributions so that there will not be situations in which one of the participants can dominate the other. Strategic alliances have become attractive tools for bridging the gap in technology and resources. In more and more companies, especially in fast- changing industries, strategic alliances become an integral part of the main strategy. At present, strategic alliances are an important form of connectivity and collaboration between companies. Enterprises operate in a turbulent environment, oftenlacking enough resources, knowledge, or financial resources to only take certain business operations, so connecting with another enterprise imposes the optimal solution. An important notion of strategic alliances is synergy. By working together in the alliance, companies must achieve greater benefits and better results than they could alone. Otherwise, the alliance is not successful and strategic linking makes no sense. Strategic connectivity in Croatia is not sufficiently developed. The paper discusses the motives for joining strategic alliances. The focus is on the Croatian market and the importance of strategic alliances for the opening of the European market and the strengthening of the position in this area.

Higher education is any form of education offered at post-secondary institu-tions of education, which after the end of study programme award diplomas or another higher education qualification. A richer market offer of higher educa-tion is a result of raising awareness of the key role of education in building a society of knowledge and advances in new technologies, as well as the influence of globalization itself. New technologies have resulted in even bigger interna-tionalization and deregulation of higher education. The new centers of higher education are being created in the virtual world. The usual form of organiza-tion of higher education had to be physically available to the students in the form of big classrooms for lectures and exams. Due to technological advances, especially the internet, digital TV and mobile phones, higher online education has become a reality. E- learning or distance learning is the fastest growing trend in education. Moreover, technology is contributing to the idea of non- faculties entering the education sector, such as various vocational courses, training, etc. In a rich market offer, a client will choose the institution recognized by its successful brand. The paper will analyze the strategic thinking of the future of education, as well as the importance of recognizing the benefits of the education itself.

The paper analyzes the role of persons with disabilities in employers and the impact and role of persons with disabilities on the labor market. The main problem faced by people with disabilities is their low representation in the labor market and discrimination by both society and employers. It is worth pointing out the unemployment of persons with disabilities, which is several times higher than the average unemployment in society, which is often the result of prejudices themselves. A working man can show and prove that he is worthy and capable of working, learning and developing, earning a living wage and thus securing a livelihood. Persons who are capable and willing to work without being given the opportunity are greatly restricted and denied not only the right to work, but other fundamental human rights. The work helps us to achieve positively valued social roles, self-esteem, enables communication with the environment, contributes to creating a positive image of ourselves and our values and is a prerequisite for self-actualization. In line with the problem, research goals have been set that are aimed at supporting the marginalized group of people, that is, people who are particularly “vulnerable” in the labor market, inorder to recognize the need to create incentives and regulations within the system that would result in a better position and greater the inclusion of people with disabilities in society. This paper analyzes the data collected from the labor market questionnaire from different employers who have different legal form, size and number of persons employed in different markets. Basic statistical methods are used in data processing. The results of the research confirm the hypotheses. Social action that will result in the necessary changes and facilitate equal participation of persons with disabilities in all areas of social life should be encouraged.

Th is paper shows the role of motivation in human resource management. Human resources, their knowledge, skills, abilities are the key factor in successful business operations and the creation of the competitive advantage of each organization. Nowadays, one of the most important business functions of each organization is the management of human potentials and motivation and the perception that people are of the highest value to every organization. Manag-ers are a human resource link between people and organizations, and their function is to achieve an eff ective system of mutual satisfaction and fulfi ll the company’s established plans and goals. Communication between managers and employees is the key to understanding the wishes and plans of managers and the possibilities for achievement by the workers themselves.One of the most important tasks and factors of human resource management is motivating employees, encouraging employees to achieve their personal goals and the goals of the organization. A motivated employee is the most valuable part of each organization, and we will demonstrate the importance of motivation in human resource management in our work.

Electronic commerce (e-commerce) is a modern trade form, one represented with increased frequency both globally and within Croatia. When compared to the other Western countries, the role of e-commerce within Croatia is severely lacking, due to the ever-present traditional purchasing behaviour, founded on the need to physically examine the products before acquiring them. Overall, the degree of e-commerce has expanded for a number of industries, namely the ones dealing with electronics, automobiles, clothing, footwear, food, tourism and tourism-related products. Within the food industry, the delivery of goods to a particular home address is often carried out by the nearest distribution centre, which utilises its own means of transport. As an example of e-commerce, the service provided by Konzum is considered, showing that e-commerce activities require significant technological proficiency and expenditures, with an e-commerce prerequisite essentially being a well-developed inventory management system, so the employed automatization process tracks the expiration dates and stock quantities. Creating and maintaining this complex system presents a great challenge for businesses aiming to employ core e-commerce principles.

The underlying problem to be set up as the basis for writing this paper is reporting for the manager’s internal needs based on the BSC model.Companies, if they want to get a bank loan, a letter of credit, a framework credit, etc., are often subject to strict banking rules and procedures. Banks often base their judgment of a specific placement approval on financial indicators. Such a form of analysis shows exactly the events of the past period ; however, it does not show what the current state of the company is and what is to be expected in the future. That is precisely why the BSC model is needed to provide each department and each employee with an indicator of their performance. Only in this way can the bad performances be corrected and impacted on in order to lead the company to its set goals.The Balanced Scorecard model starts from defining the vision, mission and goals of the company. In accordance with these postulates, a strategy that leads the company to its set goals is defined. The advantage of the BSC model is in conveying visions, missions and goals to all employees in the company.Quality information system steers management in the direction of real problems. Partial problem monitoring often leads management into making poor decisions, which, in some situations, are unnecessary.

The present retail industry is dependent on numerous factors. Unfortunately, we are witnessing great struggles for both the domestic and foreign retail companies. Cumbersome companies, failing to heed the market demands and changes can no longer function. Their time has passed, with new, younger companies entering the market, ones responsive to the newly arisen needs. In sharp contrast with the previous business tactics and strategies, with the dominating position of retail companies guaranteed by offering bulk products, low prices and huge assortment, the situation has changed significantly. The retail companies need to understand customer behaviour and buyer motivation. Lifestyle, digitization, urbanisation and other life shifts influence the changing strategies of retail’s top management. A single generation imposed itself on the entire retail industry, significantly altering the buyer’s decision process and behaviour, thus prompting the retail companies into change. This generation is called the millennials, people born between mid-1980’s and early 2000’s. Their influence is evident in all the facets of life, with the brunt of the impact yet to follow. It is predicted that the millenials will become the biggest consumers in history, therefore the interest in them and their preferences is quite understandable, especially for the retail companies and the manufacturers. The goal of this paper is to research the extent of the millenials’ influence on the retail companies and their future business strategies, as well as the overall impact on lifestyles held by the rest of the populace. Throughout the paper, previous research results will be analysed and the lifestyle of the millennials scrutinized. General opinion with regard to millennials is that they are highly educated, quite career-driven and ambitious, politically active and, which is most important for the paper, loyal to a particular brand. The term itself was coined in the U.S., however, their European counterparts have arisen, with similar characteristics and a distinctiveness which will be carefully examined in the paper. The previous research dealing with the millenials indicates they have a unique lifestyle, one quite differing from those of previous generations, including a particular outlook on life and a peculiar buying decision processes. The marketing practice that once was, simply does not suffice when millennials are concerned, with the classic advertising campaigns using magazines and TV simply not reaching this particular demographic. The millennials tend to believe in real experiences of previous users, something easily verifiable via Internet and social networks. It was this manner of operating that ushered a whole array of new business concepts, which toppled and changed entire industries. The research dealing with the millennials’ lifestyle indicates that they are a force to be reckoned with and adapting a new business style is a necessity. The retail companies must not fall in the trap of the increasingly eldering populace and make business plans based on solely that particular demographic, a state of affairs especially indicative of Europe. Unfortunately, the economic influence of retail companies diminishes as time passes, with millennials simultaneously experiencing the increase of purchasing power with each passing year. The importance of this paper is in its suggestive influence, a proposition for the retail companies to heed the millennial demographic, scrutinising their behavioural patterns and preferences, the only way retail companies can reasonably expect a long-term growth and survival on the unstable retail market.

Changes in consumer patterns buying due to hectic life of accelerating changes in technology, social, economic, political background have pushed consumption to more convenient and easier store formats. Big boxes or European hypermarkets have become difficult for quick and ad hoc shopping that modern consumers’ needs. Furthermore from 2007 financial crises so far known weekly purchasing have diminished. The time for taking-off of small size convenient stores that meet the needs of today’s time-pressured shoppers has come. European retail markets are very familiar and have tradition of retail chains that only operate in format of convenient store. Convenient store is a specific format of store that has its inventory differences from traditionally grocery stores. The aim of this paper is to analyses the concept and strategy of convenient stores and the new modern approach of combining convenient stores as click and collect places for E-retail. Also we will try to answer why Croatian retail market is lacking of strong domestic retail chain representative and with analyzing recent professional and scientific literature to give guidelines for possible future changes.

Volontiranje je sudjelovanje pojedinaca i grupa koji uz adekvatnu selekciju i pripremu pružaju usluge određenoj populaciji na dobrovoljnoj osnovi. Zasnovan je na idejama samopomoći, uzajamne pomoći i filantropizma. Volonteri su neprofesionalci, ali 566 uz dobru selekciju, pripremu i nadzor mogu postići zavidan stupanj profesionalne osposobljenosti. U skoro svim državama volonterizam je prisutan na visokom nivou i svaki dan sve više ljudi primjećuje potrebu da svojim obolom doprinosi zajednici u raznim segmentima društvenog života. Volontiranje na velikim sportskim događajima značajno doprinosi fenomenu volonterskog servisa na globalnoj razini. Organizatori sportskih manifestacija angažiraju godišnje na dobrovoljnoj osnovi više tisuća volontera koji imaju značajne uloge u odvijanju manifestacija i nose veliki broj različitih i specifičnih zaduženja. Cilj ovog rada je ukazati na značaj sudjelovanja volontera u sportu i sportskim događajima.

Volunteering is the participation of individuals and groups with the proper selection and preparation provide services to a certain population, on a voluntary basis. It is based on the ideas of self-help, mutual aid and philanthropy. Volunteers are nonprofessionals but with a good selection, preparation and supervision can achieve a high level of professional competence. In almost all countries, volunteering is present at a high level, and every day more and more people acknowledge the need for their contribution to contribute to the community in various aspects of social life. Volunteering at major sporting events contributes significantly to the phenomenon of voluntary service on a global basis. The organizers of sporting events per year involve voluntary thousands of volunteers who have significant roles in the unfolding of events and carry a number of different and specific responsibilities. The aim of this paper is to highlight the importance of the participation of volunteers in sport and sporting events.

Prema Zakonu o platnom prometu u zemlji (Nar. nov., br. 117/01.) plaćanja između sudionika u platnom prometu obavljaju se bezgotovinskim, gotovinskim i obračunskim putem. Pod obračunskim se plaćanjem razumijeva namirivanje međusobnih novčanih obveza između sudionika bez uporabe novca a obavlja se kompenzacijom, cesijom, asignacijom, preuzimanjem duga i drugim oblicima međusobnih namirivanja obveza i potraživanja. Poslovni subjekt ne može obavljati obračunsko plaćanje ako na računu za redovno poslovanje ima evidentirane nenamirene dospjele obveze (blokiran žiro-račun), dok vjerovnik tog odnosa nije pod tim ograničenjem. Kroz rad se prezentiraju osnovni modeli obračunskih plaćanja i instrumenti osiguranja naplate, kao i problemi njihove primjene.

Influencer marketing je vrsta marketinga na društvenim mrežama. Služi za promociju određenih proizvoda ili usluga od strane influencera, odnosno pojedinaca koji imaju poveći broj sljedbenika. Influencer marketing je najbrže rastući kanal uz pomoću kojeg se može doprijeti do novih korisnika. Influencer je utjecajna osoba koja putem svoje publike, promovira nečije proizvode ili usluge. Influencer iznosi svoje mišljenje ili stav prilikom korištenja nečijeg brenda. Influenceri snažno utječu svojim pristupom na svoje sljedbenike pri čemu se stvara snažnija interakcija između njih. Provedeno istraživanje je pokazalo da gotovo svi ispitanici društvene mreže posjećuju svaki dan, a samim time se uloga influencera smatra vrlo bitnom što pokazuje podatak da čak 54,4% ispitanika smatra da influenceri utječu na ponašanje potrošača. Većina ispitanika, 73% razmislilo bi o kupnji proizvoda kojega preporuči influencer što također ukazuje na njihov značajan utjecaj putem društvenih mreža., Influencer marketing is a type of social media marketing. It is used to promote certain products or services by influencers, is individuals who have a larger number of followers. Influencer marketing is the fastest growing channel through which new users can be reached. An influencer is an influential person who, through his audience, promotes someone's products or services. An influencer expresses his opinion or position when using someone's brand. Influencers strongly influence their followers with their approach, creating a stronger interaction between them. The research conducted showed that almost every examinee visits social media on a daily basis. That proves how much the role of influencers is important and 54,4% of the examinees consider that influencers have an impact on behavior of consumers. Most of the examinees, 73% of them, would think of buying an product which is recommended by influencers. This data also proves how huge the impact of influencers via social media is.

Novi način življenja i poslovanja, ekonomija dijeljenja, polako zahvaća sve sektore i postaje način života. Ljudi dijele stambene prostore, automobile, traže i nude poslove na internetskim platformama, iznajmljuju različite stvari i sl. Ekonomija dijeljenja se oslanja na poduzetnički duh i kreativnost pojedinca te dozvoljava pojedincima da sami kreiraju sadržaj uz korištenje suvremene tehnologije koja je danas dostupna gotovo svima. Jedne od najpoznatijih tvrtki u ekonomiji dijeljenja, a koje su postale sinonim za isto i koje će biti predstavljene u radu, su Uber, Booking.com i Airbnb. Ekonomija dijeljenja je postavila potpuno nov način razmišljanja o poslovanju te uvelike promijenila tržište kakvo smo nekoć poznavali. Tržišni udio poduzeća koja posluju u sektoru ekonomije dijeljenja je sve veći i veći i projekcije su da će do 2025. godine omjer između sektora ekonomije dijeljenja i tradicionalnog sektora biti jednak. Navedeni brzi razvoj ekonomije dijeljenja ne iznenađuje, s obzirom na današnji način života i poslovanja i trendove. Kako je tema ovog rada ekonomija dijeljenja, odnosno „sharing economy“, isto će detaljnije biti predstavljeno u nastavku rada. A new way of living and doing business, the sharing economy, is slowly affecting all sectors and becoming a way of life. People share homes, cars, look for and offer jobs on internet platforms, rent different things, etc. Sharing economy counts on creativity and entrepreneurial spirit. It allows creating content by using modern technology available to almost everyone. One of the most famous companies in the sharing economy, which have become synonymous with the same and will be presented in the paper, are Uber, Booking.com and Airbnb. Sharing economy has set a whole new way of thinking about business and it has changed the market as we once knew. The market share of companies operating in the sharing economy sector is growing and increasing and it is projected that by 2025. the ratio between the sharing economy sector and the traditional sector will be equal. The aforementioned rapid development of the sharing economy is not surprising, given today’s way of life and business and trends. As the topic of this paper is the sharing economy, i.e. "sharing economy", the same will be presented in more detail below.