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This research aims to understand how parents deal with their children's toys when they have to dispose of them. We consider disposition as a dispossession process, in which parents and children have to undo the affective and utilitarian links with the toys. Through a qualitative and longitudinal study with 16 parents, our results show that both parents and children suffer from this disposal, due to the affective link with toys that are perceived as meaningful and transitional objects. Parents have to use detachment strategies such as spatial distancing and reliable arguments (replacement, passage of age, solidarity). They want to control the disposition process, by ensuring the future of the object and giving them to relatives or to people in whom they believe. This research provides managerial implications for toys' recycling organizations to prevent families from accumulating unused toys., Cette recherche vise à comprendre comment les parents gèrent les jouets de leurs enfants lorsqu'ils doivent s'en séparer. Nous considérons la séparation comme un processus de dépossession, dans lequel les parents et les enfants doivent défaire les liens affectifs et utilitaires avec les jouets. A travers une étude qualitative menée auprès de 16 parents, nos résultats montrent que tant les parents que les enfants souffrent de cette séparation, en raison du lien affectif avec les jouets qui sont perçus comme des objets significatifs et transitoires. Les parents utilisent alors des pratiques de détachement telles que la distanciation spatiale et le contrôle de l’avenir de l’objet. Parfois, la séparation mène à des conflits intrafamiliaux, qu’ils résolvent à l’aide de différentes pratiques (négociation, remplacement, décision autoritaire, évitement). Cette recherche fournit des implications managériales pour les organisations de recyclage des jouets afin d'empêcher les familles d'accumuler des jouets inutilisés.

International audience; Based on a 6-months-ethnography research, we study how consumers choose between giving, selling or throwing away. We show that this decision depends on three dimensions: product-related factors, consumers’ skills and habits, and practices’ goals. These results constitute strong managerial implications for charities, C2C platforms and redistributions’ actors.

International audience; Marketing research on giving behaviour has overlooked gift-giving, even though this topic presents social, ecological and economic issues. Therefore, we conducted 16 interviews to better understanding gift-giving meanings, distinguishing three types of objects: ordinary products, basic necessities, and precious objects. Our results identify five major meanings : philanthropic giving, symbolic redistribution, symbolic transmission, material redistributio n and calculated giving. They vary according to the orientation of the gift (for a personal purpose or simple generosity) and the value attributed to the gift-giving (intangible or tangible). This research also highlights the importance of distinguishing the object that has been donated, since gift-giving is not considering in the same way for the various identified objects. Finally, this study has strong managerial implications for charities by allowing them to understand donors' discourses according to three types of objects.

International audience