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3. Social media and mindfulness: From the fear of missing out (FOMO) to the joy of missing out (JOMO).

Author

Chan, Steven S., Van Solt, Michelle, Cruz, Ryan E., Philp, Matthew, Bahl, Shalini, Serin, Nuket, Amaral, Nelson Borges, Schindler, Robert, Bartosiak, Abbey, Kumar, Smriti, and Canbulut, Murad

Subjects
SOCIAL media, MINDFULNESS, WELL-being, MENTAL health, CONSUMERS
Abstract

Mindless use of social media may lead to negative mental health outcomes for consumers. In this research, the authors focus on the fear of missing out (FOMO) as a key determinant of those negative outcomes by illustrating how repeated social media use forms a habit loop termed "social media FOMO." The authors introduce a "Social Media FOMO to JOMO" framework, where they describe how mindless use can lead to social media FOMO and propose a novel Social Media Mindfulness Practice (SMMP) as a remedy to help consumers reduce FOMO and adopt a path called the joy of missing out (JOMO) that provides greater well‐being. Based on the "Social Media FOMO to JOMO" framework and the SMMP, the authors suggest future research and highlight implications for consumers, marketers, and policy makers to promote more mindful social media use. [ABSTRACT FROM AUTHOR]

Published
2022
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4. İnsanların engelli olarak etiketlenmesi: Modern toplumun ürünü ve pazarlamanın rolü

Author

Canbulut, Murad, Atik Özgün, Deniz, and İktisat Ana Bilim Dalı

Subjects
Marketing, Disabled persons, Social exclusion, Modern society, İşletme, Visually impaired, Qualitative research, Hearing impaired, Social marketing, Physical handicappeds, Business Administration
Abstract

Engelli bireyler (engelli olarak etiketlenmiş bireyler) tarih boyunca toplumdan ayrıştırıldılar, toplum tarafından baskı altına alındılar ve etiketlendiler. Bir süre dini kurumlar tarafından ayrıştırılan engelli olarak etiketlenmiş bireyler, sonrasında, tıbbi kurumlar ve yorumlamalar aracılığıyla özel hastanelerde ayrıştırıldılar. Sonrasında, endüstrileşmeyle birlikte bu bireyler, üretim sistemine olan katkılarıyla değerlendirilip etiketlendiler. Günümüzde piyasa mekanizmasının bireylerin etiketlenmesi ve ayrıştırılmasında tetikleyici olduğu görülmektedir. Bu tez, engelli olarak etiketlenmiş bireylerin hayatına etkisi olan diğer faktörlerle birlikte tüketim kültürünü incelemekte, nispeten az sayıda çalışmanın yapıldığı hassas grupların ihtiyacıyla ilgili pazarlama literatürüne teorik katkılar yapmaktadır.Bu kapsamda, tüketici odaklı bir yaklaşım kullanarak, nitel bakış açısıyla 30 derinlemesine mülakat ile engelliliği tecrübe eden ve engellilik ile ilgili normları koyan aktörlerin duygu, düşünce ve algılarına ilişkin detaylı fikir edinilmesi amaçlanmaktadır. Bulgular, engelli olarak etiketlenmiş bireylerin dahil edilme ve dışlanma süreçlerindeki aktörleri incelemekte ve normalliği sorgulamaktadır. Bu çalışma, engellilikle ilgili var olan iki ana modelle ilgili kısıt ve eleştirileri dikkate alarak `sosyal pazarlama modeli`ni sunmakta, pazarlama ve sosyal açıdan çözüm önerileri sunmaktadır. Throughout the history, disabled people (labeled as disabled – LAD) have been discriminated, oppressed and labeled in society. For a while, religious institutions discriminated LAD people. Then, they were classified in terms of medical interpretations and marginalized in asylums and special hospitals. Experiencing industrialization, they were labeled through their contributions to the production system. Today, the market system enforces these labels. This thesis, therefore, investigates the impact of consumer culture among other factors on the lives of LAD people and makes theoretical contributions to the relatively silent literature in marketing about the needs of this vulnerable group. Taking a consumer centric approach, with a qualitative perspective, 30 in-depth interviews were conducted, aiming to achieve a deeper understanding of the feelings, thoughts, and perceptions of those who experience disability, and those who have impact in setting the norms about disability. The findings lay out the inclusion and exclusion process of LAD people in society, investigating the actors behind, and questioning `normality`. Taking into consideration the critiques and limitations of the major disability models, an alternative model, the social marketing model of disability is presented, and marketing and societal implications are explored. 154

Published
2016

5. SOCIAL MEDIA FOMO: A HOLISTIC APPROACH TO UNDERSTANDING SOCIAL MEDIA FEAR OF MISSING OUT AND ITS EFFECTS ON CONSUMER WELLBEING.

Author

Chan, Steven, Van Solt, Michelle, Bahl, Shalini, Philp, Matthew, Cruz, Ryan, Serin, Nuket, Amaral, Nelson, Schindler, Robert, Bartosiak, Abbey, Kumar, Smriti, and Canbulut, Murad

Subjects
SOCIAL media, MENTAL health, CONSUMER attitudes, BODY image, WELL-being
Abstract

Research Question - Social media has become a major part of modern social connection, yet there is still insufficient research on the connection of FOMO and social media. We review the psychological drivers of the social media FOMO process (e.g., social comparisons, selfverification, self-evaluation maintenance, etc.) and present a framework for how it can lead to mental health consequences. We propose future research questions based on our framework of social media FOMO. The following are research questions meant to inspire future research on social media FOMO: What factors affect the amount and impact of upward social comparisons on social media? In addition to body image, what other content categories interact with gender and FOMO? How do gender norms heighten FOMO across different content categories? Does active posting on social media increase FOMO when self-presentation worries arise? Can active posting also decrease FOMO because of the agency it provides the user? When self-verification goals fail, does FOMO arise? Do consumers use social media to self-verify on certain aspects of the self (e.g. physical, personality) more than others? How do feelings of FOMO develop into a chronic habitual process of social media FOMO over time? Summary of Findings - With this theoretical work, we set an intention for our conceptual framework to stimulate research findings that can be translated into actionable implications for consumers, businesses, and policy makers to reduce social media FOMO. We advocate for social media platforms to collaborate with our social media FOMO research paradigm. Research conducted by researchers external to the social media platforms will reduce the bias of internal research. For example, a reminder to take a break on social media would be more effective at supporting well-being if coupled with identifying segments of users who are low in self-esteem and seek social comparisons. Some social media content can even increase user well-being. Consumers can be educated to become aware of the effects that FOMO has on their overall wellbeing which could encourage them to adopt healthier social media habits. While we encourage consumers to empower themselves to manage their social media habits, the scale of the social media FOMO problem represents a public health crisis that requires supporting policies and funding. Policy makers can consult with child development experts and gain understanding from social media FOMO research to reassess minimum age requirements and require social media platforms to provide warning labels for FOMO-inducing content. Statement of Key Contributions -This work aims to encourage future research on the topic of social media FOMO by proposing a holistic framework for social media usage. Prior research on the links between social media and consumer mental health has been fragmented; therefore, laying out a conceptual framework for it with psychological mechanisms is a key step in understanding the social media epidemic. We highlight the central role of social media FOMO and propose a series of research questions at every stage of the framework. This research contributes to the social media literature by providing new avenues of research that can enrich the discipline and provide greater understanding to the construct of social media FOMO and its consequences on well-being. We conclude our theoretical paper by recommending detailed actions that key stakeholders (businesses, policy makers, and consumers) can take to deal with the negative consequences of social media FOMO. While we note examples of some social media platforms taking steps to reduce social media FOMO, we focus on empowering consumers to understand the challenges they face in managing their social media usage towards improving their mental health outcomes. [ABSTRACT FROM AUTHOR]

Published
2022

6. Irak'ta STK'lara fon sağlamada pazarlama karışımının rolü

Author

Hazim, Alzuabidi Anes, Canbulut, Murad, and Azim, Alzuabidi Anes

Subjects
Marketing, Fundraising, Non-Profit, NGOs in Iraq
Abstract

Non-profit organizations have used marketing methods and principles, including the marketing mix, to develop their financial resources and achieve their goals and vision. Due to the different organizational nature and the lack of academic studies on the marketing mix and fundraising, non-profit organizations find it difficult to reach a marketing mix commensurate with their work and environment. This study aimed to demonstrate the effect of using the marketing mix elements (price, place, product, promotion) on collecting donations in non-profit organizations in Iraq. The Statistical Package for Social Sciences (SPSS) program was used to test hypotheses and analyze data for research methodologies. The questionnaire was distributed to workers in non-profit organizations in Iraq via the Internet, and 267 responses were collected. It has been found that the price component of the marketing mix in this study has a significant relationship with fundraising. At the same time, the analysis of the results showed that there is no relationship between product, promotion, place and fundraising. This paper contributes to understanding the impact of using marketing mix elements on fundraising operations in Iraq's nonprofit organizations.

Published
2021

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