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Improving the performance of the national hospitality industry is crucial, considering the ongoing rise in foreign and local tourist arrivals, which are estimated to be influenced by marketing strategies and the role of hotel employees. This study aims to investigate the influence of human resource management and marketing strategies on corporate image within a competitive market context, particularly in the hospitality sector. Moreover, it explores whether corporate image mediates between human resource management strategies, marketing strategies, and firm performance. Previous research overlooked the significance of corporate image for success in this industry. Data were collected through a questionnaire survey targeting 232 hotel managers in East Java, Indonesia. Structural equation modeling analysis reveals that marketing strategy positively impacts corporate image, thereby enhancing firm performance. The conclusion of this study emphasizes the direct effect of marketing strategy on firm performance, especially through pricing strategies that consider competitor prices, resulting in increased sales growth rates. These findings suggest that setting room occupancy prices positively influences market confidence. Hence, practitioners must carefully determine room prices in the current digital communication era, where potential buyers can access data swiftly through digital communication devices. Consequently, pricing has become a sensitive aspect and an opportunity for future researchers to elucidate the appropriate pricing strategy.

This study was conducted by examining the interrelationships between Corruption, Human Resources, and Unemployment in Indonesia. We use data sourced from the World Bank and Transparency International with the period used from 1996 to 2021. This study aims to examine the relationship that exists between Corruption, Human Resources, and Unemployment so as to provide information in understanding the benefits of investing towards developing Human Resources. in order to improve the quality of society. We use Vector error Correction Model (VECM) analysis with the research variables used are Corruption, Human Capital, and Unemployment. Our conclusions indicate that corruption makes a considerable contribution to the growth and progress of the nation and its people. In light of this, we strongly advise the Indonesian government to take decisive action to tackle the issue of corruption head-on. This can be achieved through a combination of measures, such as the implementation of stricter regulations and penalties for corrupt activities, the promotion of transparency and accountability in government operations, and a significant investment in human capital development programs. By addressing the root causes of the problem, the government can create a pathway towards sustainable positive change for the nation. Furthermore, our research highlights the importance of addressing corruption With the aim of establishing a more advantageous atmosphere for the expansion of the economy and progress. It is well established that corruption can stifle innovation, undermine the rule of law, and reduce investment. Thus, it is imperative that the government take a proactive approach to combating corruption in order to ensure that the country remains on a trajectory of progress and prosperity. In conclusion, our research provides clear evidence of the negative impact of corruption on unemployment and human capital in Indonesia. By taking decisive action to address this issue, the government can create a more favourable environment for economic growth and development while also improving the lives of its citizens. It is our desire that this study will be a useful tool for decision-makers. in their efforts to create a brighter future for Indonesia.

The goal of this research is to ascertain how much foreign debt, foreign investment, and HCI have contributed to the growth of the economies of the four ASEAN nations. This research uses the Panel Vector AutoRegression Model (PVAR). The PVAR method is a method used to analyze the relationship between several variables that change over time. This method combines two approaches, namely Vector Autoregression (VAR) and panel data. The type of data used in this research is secondary data, an annual time series with a time range from 2000 to 2020 for all cross-section variables taken from four countries in ASEAN, namely Indonesia, Thailand, Vietnam and the Philippines. The World Bank provided the data for this study. The variables examined in this study are GDP, total foreign debt, foreign debt, FDI, and HCI which are represented by education and health variables. From this study, we find that the relationship between variables varies, such as gross domestic product which has a significant negative relationship with FDI but has a significant positive relationship with debt service. In addition, there is a significant and negative relationship between GDP and total foreign debt, GDP is also negatively and significantly related to education and health variables, which means that GDP is also negatively and significantly related to HCI. It can be concluded that in the four countries we studied, an increase in debt service will increase people's consumption capacity which will lead to an increase in economic growth, but in this study total foreign debt and debt service have a negative relationship with gross domestic product. This research shows that foreign direct investment (FDI) has a significant positive relationship with the gross domestic product (GDP) of ASEAN member countries, especially Indonesia, Thailand, Vietnam and the Philippines. Therefore, it is recommended that the governments of ASEAN member countries jointly determine foreign investment policies and manage their foreign debt to increase economic growth in the Southeast Asia region. In addition, it is recommended that the governments of ASEAN member countries pay more attention to their fiscal policies, because increasing debt service costs can reduce economic growth. This can be seen when there is a surge in foreign debt which is disproportionate to the ability to pay ASEAN member countries.

The purpose of this study is to determine how the perceptions and understandings of hotel managers in East Java to improve the corporate image as a hotel marketing strategy. Research respondents are managers who work in the hospitality industry. A total of ninety-six stars hotel in East Java were assessed. Each star hotel has nine managers so that the study population is 621 managers. The research sample of 232 managers. The sampling technique is simple random sampling. Statistical techniques used Confirmatory Factor Analysis (CFA) and descriptive analysis of mean and mode. This research is related to the success of the hospitality marketing strategy; therefore, it is urgent to conduct an in-depth investigation of the corporate image of the hotel. The results showed that managers who work in the hotel industry better understand the corporate image of the hotel at an psychological level to maintain trust in customers. Trust becomes part of the psychological managers in implementing corporate image practices in the hospitality industry.

Keberhasilan suatu usaha sangat ditentukan oleh bagaimana pemilik mengatur dan mengelola usahanya. Pengelolaan dimulai dari perencanaan yang matang atas usaha yang dijalankan, proses/operasional sampai dengan pengawasan usahanya. Suatu usaha bisa dijalankan dengan baik jika manajemen produksinya, manajemen pemasarannya, menajemen keuangannya hingga pencatatan atas aktivitasnya dijalankan sesuai kaidah yang ada. Banyak kemanfaatan yang diterima pelaku UKM ketika manajemen usahanya dikelola dengan baik, salah satunya adalah kepercayaan pemberi pinjaman (kreditur) yang semakin kuat. Selama ini manajemen usaha kecil lebih banyak dijalankan berdasar intuisi sehingga pemilik tidak mengetahui apakah usahanya untung atau rugi, berapa keuntungan atau kerugiannya. Untuk itulah tim memberikan beberapa pelatihan bagi Usaha yang dikelola Posdaya agar usahanya dapat berkembang lebih baik dan mendapatkan kepercayaan dari pihak luar. Setelah mendapatkan beberapa pelatihan yang diberikan berupa pelatihan pembukuan sederhana dan pelatihan pembuatan business plann, usaha UKM binaan posdaya menjadi lebih bagus manajemennya, bahkan dari 100 UKM Binaan Posdaya seluruh Indonesia yang mengirimkan Business Plann ke Yayasan Damandiri, dua diantaranya posdaya binaan Unmer Malang yang berhasil mendapatkan pinjaman dengan bunga rendah tanpa agunan. DOI: https://doi.org/10.26905/abdimas.v2i2.1814

Pendidikan merupakan aset penting bagi kemajuan sebuah bangsa, oleh karena itu setiap warga Negara harusdan wajib mengikuti jenjang pendidikan, baik jenjang pendidikan anak usia dini, pendidikan dasar, pendidikanmenengah maupun tinggi. Dalam bidang pendidikan pelayanan yang tepat, pemahaman mengenai karakteristikanak sesuai pertumbuhan dan perkembangannya akan sangat membantu dalam menyesuaikan proses belajarbagi anak dengan usia, kebutuhan, dan kondisi masing-masing, baik secara intelektual, emosional dan sosial. Pada saat usia antara 0-6 tahun, otak berkembang sangat cepat hingga 80 persen. Pada usia tersebut otakmenerima dan menyerap berbagai macam informasi, tidak melihat baik dan buruk. Itulah masa-masa yangdimana perkembangan fisik, mental maupun spiritual anak akan mulai terbentuk. Karena itu, banyak yangmenyebut masa tersebut sebagai masa-masa emas anak (Golden Age). oleh karena itu, kita sebagai orangtuahendaknya memanfaatkan masa emas anak untuk memberikan pendidikan karakter yang baik bagi anak.Sehingga anak bisa meraih keberhasilan dan kesuksesan dalam kehidupannya di masa mendatang.Untuk menunjang perkembangan anak usia dini tim bekerjasama dengan posdaya binaan LPPM UnmerMalang melakukan pengabdian untuk mencerdaskan anak usia dini serta membekali para pengelola PendidikanAnak Usia Dini dalam menghadapi berbagai permasalahan dalam mendidik anak usia dini dengan mengadakanseminar, serta beberapa kegiatan penunjang pembelajaran bagi anak usia dini dengan memberikan penyuluhan,lomba, serta pemberian tambahan gizi bagi anak usia dini. DOI: https://doi.org/10.26905/abdimas.v2i1.1277

Kebijakan kemudahan pemberian fasilitas mendirikan gerai retail (Alfamart, Indomaret, dll) mengakibatkan banyaknya toko/pracangan yang gulung tikar, hal ini dikarenakan toko/pracangan belum bisa memenuhi kebutuhan masyarakat yang semakin beragam, selain itu persaingan harga yang terjadi antara toko/pracangan dengan retail menyebabkan orang beralih membeli ketoko retail yang harga produk persatuannya relatif lebih murah, sehingga barang yang dijual oleh toko/pracangan tidak laku akhirnya harus ditutup. Hal demikian juga dialami oleh UMKM yang membeli barang di toko/pracangan, dengan ditutupnya pracangan mereka kesulitan mendapatkan pasokan bahan, karena jika membeli ditoko atau pasar mereka harus mengeluarkan biaya transport yang relatif besar, sehingga keuntungan mereka menjadi berkurang.Untuk mengatasi hal tersebut maka perlu dibuat wadah/toko tempat kulakan bagi toko/pracangan dan UMKM dengan harga yang murah dan jenis barang yang beragam. Pendirian sentra kulakan ini diharapkan bisa meningkatkan atau menghidupkan kembali toko pracangan dan UMKM yang telah mati, dengan memberikan kepastian pasokan barang dengan harga murah dan dapat diangsur pembayarannya. DOI: https://doi.org/10.26905/abdimas.v1i1.1176

Objective of the research was to examine empirically the influence of human resources empowerment, directly and indirectly, through organization resilience on an organization performance. Objectives of the research in detail were to analyze and examine empirically the influences of: human resources empowerment on organization performance, human resources empowerment on organization resilience, and organization resilience on organization performance. Population of the research was 69 star hotels, which spread over the East Java Province. 34 hotels were taken as samples. The respondents were 216 managers. Samples were taken using proportional sampling method and data analysis of the research used SEM (Structural Equation Model). The main finding of this research was that the organization performance would be enhanced if the human resources were empowered in participating to achieve the organization goal, commit to the organization, and have greater authority and responsibility in decision-making process. This influence will be stronger if it is followed by the organization capability to adapt to any change at the organization environment.