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The study sought to examine the relationship between customer-employee exchange and firm innovative behaviour (FIB). The mediation effect of customer knowledge management in the relationship between customer-employee exchange and FIB was determined. Quantitative data was collected using a structured questionnaire. We sampled 247 respondents from Small and Medium Enterprises (SMEs) in Ghana using the simple random sampling technique. The partial least squares structural equation modelling (PLS-SEM) was assessed using the Smart-PLS. The findings of the study suggest that the variables representing customer-employee exchange (solidarity, harmonization, and information exchange) have had an important effect on FIB. Moreover, customer knowledge management is found to mediate relationships between customer-employee exchange and firm innovative behaviour. The study recommends that due to their limited resources compared to larger companies' new ways of interactions between SMEs and customers should be introduced and enhanced as that will help the firms to improve their innovative behaviour. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to examine the dialogic features of university websites in Ghana and their potential for interacting with existing students while wooing potential students. This study was executed via a content analysis of university websites in Ghana. The results of the study show that Ghanaian universities adequately utilize the dialogic principles as proposed by Kent and Taylor (1998) in designing their websites. The findings show a preponderance in use of the dialogic loop principle by the sampled institutions in Ghana. However, the results also show poor performance by the sampled institutions on return visit principle. The research paper contributes to the scarce literature on dialogic potential of websites in a developing country context. [ABSTRACT FROM PUBLISHER]