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The article discusses the results of a sociological survey of personal attractiveness perceptions and self-improvement practices (exercise, dieting, plastic surgery, learning, etc) in Ekaterinburg (Russia). The purpose of the research is to identify age- and gender-related similarities and differences in the perceptions of attractive appearance and personality traits among Russian people. The survey was conducted in 2019 and covered 680 people of both sexes and different age groups. It also included 33 in-depth interviews with respondents from different age groups. The survey results have shown that people resort to various practices for enhancing their physical shape and personality in accordance with the established stereotypes of outer and inner beauty. Younger generations of Russians continue to reproduce the gender asymmetry in their ideas of feminine and male beauty. The research has also brought to light the new system of gender inequality: women appear to be much more active in their pursuit of a healthy body and personality growth than men. Inhabitants of Ekaterinburg most frequently resort to such self-improvement practices as exercise and healthy eating. People in all age groups gave lower ratings to such quality as stamina and productivity at work, which shows their lack of awareness of the role this quality plays in acquiring new knowledge and skills in the digital age.

This research study is aimed at investigating distributed leadership practices in the Russian school system, of which professional teacher associations (PTA) constitute a distinct feature. In particular, we set out to investigate the PTA leadership potential, as well as the role and specific personal characteristics of middle leaders in the Russian school education system. These associations are formed by the school administration on the basis of subject areas, bringing together teachers of maths, history, etc. Teachers join PTAs on a voluntarily basis. The key function of such organisations consists in the implementation of innovative educational approaches and techniques. In order to analyse their leadership potential, we carried out a sociological survey among the employees of high-profile secondary schools (gymnasiums and lyceums) situated in the major Russian city of Ekaterinburg. The research methodology comprised structured interviews with 110 respondents, along with in-depth interviews with 2 school directors, 4 school deputy directors and 6 heads of professional teacher associations. Our results show that the fundamentals and principles of distributed leadership are actively implemented in Ekaterinburg schools. The school administrations encourage the creation of professional teacher associations grouped around subject areas, delegating to these structural units the functions of improving the quality of teaching the respective subjects and disseminating educational innovations, at the same time as fulfilling the requirements of the state and regional education authorities. Such associations are headed by middle leaders, who are nominated by their colleagues and whose candidacy is approved by school seniors, taking into account their professional achievements, experience of leading pedagogical innovations and the presence of the right personal qualities necessary for productive collaborative work. These people perform the role of mediators, operating at the interface between various levels within the school. Although viewed as a school’s personnel reserve for the positions of principals and head teachers, our respondents consider themselves to be ‘more teachers’ or ‘innovators in education’ than administrators. The development of the leadership qualities of such professionals in the Russian school system is shown to be hindered by a ‘glass ceiling’ – a certain limit in their career growth. This discouraging factor results in some middle school leaders searching for professional self-realization opportunities outside the school system, in the spheres of business, science or culture that are believed to provide more opportunities for self-advancement.