1. The Move Towards Mobile.
- Author
-
Dubis, Mark
- Subjects
CUSTOMER relationship management ,AUTOMOBILE industry ,CORPORATE vice-presidents ,AUTOMOBILE dealers - Abstract
The article discusses the future of customer-relationship management (CRM) in the automobile-retail industry in the U.S. Iain Smith, vice president-product marketing for ADP Dealer Services, notes the importance of CRM systems for modern dealerships because of its ability to attract, manage, and retain the client which is vital to vehicle and service sales. He adds that virtualization of the sales transaction is another key change of the CRM systems.
- Published
- 2010