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A multi-criteria model for a qualitative assessment of the production and marketing of local food products (LFP) from mountain areas has been developed by applying the DEX method. The development of the model was carried out and finally applied to ten local food products. The results were given in the form of a qualitative final assessment of both the production and marketing phases. By applying a plus–minus-1 analysis, the influence of various attributes on the final assessment of the LFP was examined. The main bottlenecks in the production and marketing processes were found. A sensitivity test was used to explain the influence of production and marketing on the final assessment. The results give clear directions as to which of the main attributes must be changed/improved or further developed to enable the successful promotion of local food products, which would give rise to an improved economy in mountain areas. [ABSTRACT FROM PUBLISHER]

This study examined the multi-criteria assessment of four dairy products: "Pomursko mlejko" (Pomurje milk), "Lejko mleko" (light milk), "Fyto mleko" (Fyto milk) and "Posneto mleko v prahu" (dried milk). The research was executed by using a multi-criteria methodology, DEX, which was complemented by an econometric analysis for light milk to estimate the trends in production and consumption before analyzed dairy products were implemented on the market. DEXi computer program results indicated that all analyzed milk products were 'above average'. The econometric model was applied to examine changes in the demand for low-fat milk (light milk). Empirical results showed significant consumer response to the increase in the prices of low-fat milk demonstrating income elasticity (1,15 unit). [ABSTRACT FROM AUTHOR]

The paper presents the application possibility of "Effect size" and Cohen's-d index in the case of introduction of new milk products on the market. The field and online survey were used to establish the potential interest of final consumers for new functional food product of dairy company in Slovenia - milk with phytosterols additives. Two techniques possibilities of Cohen-d index were calculated; manual and using the Cohen's-d calculator. Further, the application is focused on two main questions in survey regarding observed problem: 1) Would you buy milk with phytosterols additives, which scientifically proven lowers concentration of cholesterol in blood? 2) Would you pay for it at a higher price? The sample includes 419 surveys, 150 surveys were conducted on field (control group) and 269 surveys were provided online (experimental group). The Cohen's-d index (d) results show by using manual and Cohen's-d calculator for both groups "small" effect (d=0.35, i.e. d=0.34 ), and "zero or near zero" effect (d=0.15, i.e.= 0.15) when deciding to buy new milk product. [ABSTRACT FROM AUTHOR]