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Critical scholarship has shown that neoliberalism has reinforced Islamophobia, anti-Muslim racism and projections of Muslims as undesirable in many contexts, particularly in 'the West'. Little is said about other impacts neoliberal ideology has had on the ways Muslim (immigrant) communities are viewed and (dis)integrated into Muslim-minority contexts. Against this backdrop, this paper argues that Muslims can also be desired and systematically mobilized in predominantly non-Muslim countries where neoliberalized economies capitalize on their identities. The argument is illustrated through case studies in contexts of halal food production and trade in New Zealand and Brazil. Drawing on conceptualizations of neoliberal utility/necessity perspectives on immigrants as well as on assemblage thinking, this paper shows, first, that neoliberal restructuring has played a major role in the development of trade relations with the Islamic world and thus in the emergence of demands for Muslim expertise, service providers and workers in both countries. It demonstrates, second, how Muslim identities have been systematically assembled to meet these demands, and third, that the assemblages are at the same time limited by largely (though not exclusively) neoliberal logics. Finally, the paper shows that many of the assembling practices and logics are similar in both contexts and likely to be found elsewhere. Their effects, however, diverge due to different local conditions. The findings imply that relations between neoliberal ideology and the ways Muslims are viewed and (dis)integrated in Muslim-minority contexts are complex and unfold differently across space, and that this complexity deserves greater academic scrutiny. [ABSTRACT FROM AUTHOR]

ANZCO Foods Limited is a dynamic, multi-national group of companies which procure, process and market New Zealand beef and lamb products. ANZCO is one of New Zealand's largest exporters of beef and sheep meat worldwide. The Chinese market is growing rapidly. ANZCO is looking to decide whether to further pursue the Chinese market and analyze its potential for sheep meat. This case provides an opportunity to analyze a large, fragmented and varied new market offering substantial growth potential. The case content and analysis is particularly relevant for courses focused on international business, marketing, supply chain management, strategy, entrepreneurship, management, and the food and agribusiness industry in general. It is relevant for use in undergraduate and graduate level courses as well as a problem solving exercise with industry professionals. [ABSTRACT FROM AUTHOR]

This study's aim was to investigate the New Zealand South Island's bed and breakfast (B&B) sector's use and perception of local food produce. In 2003 a survey was mailed to every South Island B&B listed in The New Zealand Bed & Breakfast Book. Of the total sample of 570 B&Bs, 247 completed the questionnaire, providing a response rate of 43%. The results indicated that the B&B sector show a great overall interest in local foods. Not only did the majority of respondents indicate that they use a lot of local produce in their cooking, but they also indicated that they would very much like to increase usage. Respondents also found it important to support local food producers. However, availability and reliability affect the sourcing of local produce. Respondents also undervalued their own role as promoters of local food towards visitors. The study concludes that there is a need to "educate" members of local food networks, including the B&B sector, about the positive benefits of food and tourism relationships to all sectors, with respect to increased visitor interest and satisfaction as well as the development of longer-term promotional and purchase relationships as part of the consumer value chain. [ABSTRACT FROM AUTHOR]