1. Getting creative.
- Author
-
Valentino, Gina
- Subjects
COMMERCIAL catalogs ,INDUSTRIAL costs ,CREATIVE ability in business ,MARKETING ,PAPER ,CONSUMER behavior ,CUSTOMER relations - Abstract
The author offers tips for catalogers on how to reduce their catalog design and production expenses. She states that catalog creative is one of the most expensive elements of marketing. She recommends evaluating the catalog paper weight and notes that it has no effect on customer behavior. She also suggests for catalogers to develop one-on-one relationships with customers.
- Published
- 2008