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The article discusses reasons why business executives in the United States should participate in community and regional forums. The public forum influences public opinion for social change, is a source of publicity for corporations, and represents the spirit of democracy in the postwar period. Examples of groups that are formed to solve common problems or provide civic leadership include a project set up by the Caterpillar Tractor Company's Community Relations Division in Illinois and the discussion meetings developed by the Wellesley Institute for Social Progress. Two experiments were developed by the New York Adult Education Council, including the Veteran-Civilian Discussion Project which was designed to collect information for a case analysis.

"The body of firm factual knowledge as to what the American public at large thinks and feels about big business is limited," writes J. D. Glover. "Almost nonexistent" would be a more accurate description. For the men in management and public relations who must formulate ways of communicating effectively with the public, this is an unfortunate state of affairs, since they necessarily depend on their own insight into limited facts and figures to form conclusions on which to base their efforts. It is the purpose of this article to describe new methods of securing more helpful information, to set forth some of the significant findings, and to suggest the direction in which businessmen might move in order to improve their public relations. [ABSTRACT FROM AUTHOR]

The article discusses the roles of business communicators as profession sets a new pace in the U.S. It notes that as community organizer, one must create content and put it online where people can interact and form a community around it. It adds that with the emergence of technological innovations, executives must properly guided to succeed on the transformation of an organization. Moreover, the big-picture role also needs to show updates regarding the company by publishing reports.

Offers a look at the significance of passion and communication for several business leaders and entrepreneurs in the U.S. Common demands of contemporary audiences from industry speakers; Factors that influence business communication.

The article comments on how U.S. business leaders talk about the safety of their workplaces. It suggests that the public discourse about workplace safety is so predictable, so limited in scope and depth, so correct in choice of language, that it does a real disservice to furthering the cause of protecting people and reducing risks.