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The main objective of the paper is to explore the relationships between innovation, entrepreneurial orientation (EO), organizational culture (OC), strategic orientation (SO) and firm performance (FP). Based on the literature review, a conceptual model has been developed of the relationships between variables. This study was greatly motivated by the inconsistent findings and the gaps indicated in the contemporary literature regarding those relationships that have not been developed together within the context of developing countries. This study adopted the resource-based view and contingency theory as an underpinning theory for its assumptions and to develop the theoretical model for this study. To explore the mediating impact of innovation on the relationship between EO, OC, SO and FP in emerging countries. The originality of the article is that it offers valuable implications for different types of firms thus to provide an understanding of the relationship between EO, OC and SO and innovation to introduce innovative processes and products as well as to boost FP. [ABSTRACT FROM AUTHOR]

The optimal distinctiveness perspective argues that firms face competing pressures to be both 'like' and 'different from' their peers. On the one hand, institutional scholars assert that firms need to be similar to peers in order to gain legitimacy. On the other hand, strategy scholars insist that firms need to strive to be different to gain competitive advantage. In order to enrich the optimal distinctiveness perspective, the present study builds a conceptual model that addresses the relationships among organisational regulatory legitimacy, entrepreneurial orientation, and SME innovation under the context of China's transition economy. Our empirical results show that organisational regulatory legitimacy has an inverted-U relationship with SME innovation. Further, entrepreneurial orientation strengthens this inverse-U shaped relationship. That is, entrepreneurial orientation magnifies both the positive and the negative effect of organisational regulatory legitimacy on SME innovation. This study echoes to the call to conduct broader optimal distinctiveness research by integrating institutional theory and strategic management. Furthermore, our findings provide new evidence for the strategic balance perspective of optimal distinctiveness. [ABSTRACT FROM AUTHOR]

The article presents a study that examines the essence of adopting technological innovations like electronic (e)-book devices. It discusses the literature of technological innovations and the different models of technological adoption. It focuses on the entrepreneurial and learning orientation as well as the antecedent factors in adopting an e-book device. It justifies the use of social cognitive theory and the research methodology used in the study.