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Focuses on the survey conducted by WhereNet Corp. among operations managers, engineers and information technology executives about asset management techniques. Use of manual labor in asset management; Latency of inventory systems.

The author suggests several strategies that an information technology (IT) executive may apply to develop a service mentality. The first strategy is developing a "WE" mindset, wherein both internal IT and business clients are inclined in doing the best job for the company. The second is loving complaints, as this is considered one communication with IT. The third is making every interaction count, that, is, impressing clients with truths. The fourth, further, is reminding that being subservient, insincere, and inconsistent will never do good while building a good impression to the client.