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1. Public Relations: The Cost-Effective Way to Build Your Business.

Author

Ochman, B. L.

Abstract

Differences between advertising and public relations are described, and basic elements of public relations are outlined: community relations, special events, and publicity. Examples of successful community relations and special events conducted by corporations are noted. Techniques for acquiring publicity are described using the acronym NEWS (new, exciting, wow, so what). (JDD)

Published
1989

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