1. Market Entry in Japan -- Some Problems and Solutions.
- Author
-
Simon, Hermann and Palder, Dirk Martin
- Subjects
MARKET entry ,JAPANESE economic policy ,ECONOMIC competition ,GLOBALIZATION ,TRADE regulation ,BUSINESS enterprises ,BARRIERS to entry (Industrial organization) ,INFORMATION resources ,MARKETING strategy ,PRODUCT quality ,CONSUMER behavior ,JAPANESE history, 1945-1989 - Abstract
Japan is recognized as a major competitor in world markets but is less well-known as an attractive market in its own right. This paper proposes that with the right strategies it is possible to successfully penetrate the difficult Japanese market. Problems and opportunities presented by the market are discussed, and some of the findings of a survey of Japanese and German mangers in Japan and German-based managers are reviewed. The paper covers the survey findings on market characteristics, barriers to entry, information requirements, factors contributing to success and methods of market entry. German and UK sources of information and advice on the Japanese market are given for those interested in pursuing the matter further. [ABSTRACT FROM AUTHOR]
- Published
- 1987
- Full Text
- View/download PDF