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This paper examines the social meaning of subject choice in the post-16 context through a case study of Media Studies in a selective school. Students' accounts are discussed in terms of both their enjoyment of the subject and their negotiation of its ‘legitimacy’. The analysis of their comments in interviews stresses the subject's precarious position in a school where a relatively traditional hierarchy of subjects still prevails. It also considers the strength of family ‘projects’ in framing children's educational ‘choices’. Media Studies is discussed as a negotiable option primarily facilitating projections into a new middle-class sense of self-hood. [ABSTRACT FROM AUTHOR]